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Music Merchants Should Celebrate
"The Most Important Week of the Year"
A Music Week Message
by RAY S. ERLANDSON, President
National Association of Music Merchants
IFTY-ONE weeks throughout the
pleased and encouraged that this attti-
year, we music merchants labor
tude is rapidly passing, and music
and strive to attract customers,
merchants are taking the lead in their
sell merchandise, and build up our communities to celebrate OUR WEEK.
products in the public eye through ad-
A merchant who would build public
vertising, with the purpose of spreading
good will for himself, will have a musi-
the influence of music.
cal presentation in his retail store every
One week in the year we have the
day during Music Week. At the noon
unparalleled opportunity to render a
hour, people passing in the street should
be able to stop a few moments and
great public service throughout our
enjoy a piano or organ recital, or an
communities by giving something back
instrumental group of youngsters from
to the public in the form of "Musical
the city schools, or the merchants own
Enjoyment". This great opportunity is
music school.
National Music Week, which will be
celebrated throughout the land. May 4th
The newspaper advertising of local
through May 11th. This is the week merchants will remind the public that
May 4th through May 11th, is National
when national attention is focused on
Music Week. The music dealers' radio
music, and we, as individual merchants,
program will also function as a re-
can build great public good will by
minder.
being at the head of the parade and
carrying our own flag.
Every medium open and available to
local merchants should make every
It has not been too many years ago
person in the local community, con-
that music merchants, like most any-
scious of Music Week.
one else, allowed Music Week to come
The National Association of Music
and go, unhonored and unsung. I am
F
BRAND NAME DEALER
(Continued from Page 8)
gary. Mr. Farley made the keynote
address. Dr. Nyaradi spoke on "The
PRESENTATIONS
BY JOSEPH
Dark Alternative to the Free Enterprise
System."
Sid Caesar and Imogene Coca head-
lined the "in person" entertainment
12
at the dinner. Other "Your Show of
Shows" stars w h o appeared with
them, through the courtesy of the
National Broadcasting Company, are
Merchants is furnishing its members
beautiful 3-color posters, with the in-
spiring slogan, "Enjoy The Magic of
Music". These posters will appear in
schools, churches, places of public as-
sembly, in music store windows, and
store displays. Some enterprising mer-
chants will see that these posters reach
their favorite restaurant, cigar store,
haberdashery and other places where
they do business.
A Music Week Kit, with an advertis-
ing mat reproducing the poster, and
offering comprehensive suggestions for
celebrating Music Week, has been sent
to all Association members. The Na-
tional Association of Music Merchants
is eager to encourage its members to
give the greatest of impetus to Music
Week for it is the one out of fifty-two
that we can build the greatest of good
will for our marvelous industry.
I hope that music merchants every-
where will be their community leaders
in the recognition and celebration of
National Music Week.
Jack Feddersen Now
On European Trip
Jack Feddersen, Executive Vice-Pres-
ident of H. & A. Selmer, Inc.. Jesse
French & Sons Div., Elkhart, Ind.,
sailed from New York on April 2nd on
the S.S. Liberte for a two-months'
combination business trip and vacation.
Mr. Feddersen, who will be accompan-
ied by Mrs. Feddersen, will spend two
weeks at the Selmer Paris plant and
will later spend a week in Italy and
attend the Milan Samples Fair. The
Feddersens will then spend part of their
time in Great Britain, where they will
visit the British Industries Fair. If time
permits, they will also include Switzer-
land and Holland in their itinerary.
This is the first European trip for
the Feddersens. They expect to hear
some of the Europeans' symphonic
band and operatic music and return to
America on May 16th on the S.S. Lib-
& LUCAS, PORTLAND, ORE.
erte.
Mr. Feddersen is also Vice-Presi-
Marguerite Piazza, The Hamilton Trio,
dent
of
the National Piano Manufactur-
Carl Reiner and Charles Sanford and
ers Association and is the trustee repre-
his "Your Show of Shows" orchestra.
The hour-long production was pro- senting that association for the Ameri-
can Music Conference.
duced and directed by Max Liebman.
THE MUSIC TRADE REVIEW, APRIL, 1952