Classic Mode

Music Trade Review

Issue: 1952 Vol. 111 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
ing these classes. There is also an article on the care
of the piano by Chauncey D. Bond, formerly Presi-
dent of the National Piano Manufacturers Associa-
tion, and a man who took the initiative while holding
that position, to promote these Group Piano Lessons.
Due to the fact that it was found that it was imprac-
tical to hold Piano Workshops in a great variety of
cities, and also that there was created a great demand
for information regarding how to conduct these
classes, this book has been published. It is profusely
illustrated, showing classes in public schools and also
parochial schools, with a very vivid description of the
best methods to be pursued in making these classes
a success. A copy of this book should be secured by
every piano dealer in the country, who should in turn
see to it that the educational system in his town, in-
cluding the music supervisor of the public schools,
gets a copy also.
To Investigate Condition of School Pianos
S
EVERAL important promotional activities were
acted upon at the recent meeting of the Execu-
tive Committee of the National Piano Manufac-
turers Association, which should prove very beneficial
to the industry at large. A committee has been ap-
pointed to explore the condition of pianos in schools,
and various educational institutions, and to find out
how in many cases the deplorable condition of these
pianos may be improved or perhaps replaced by new
pianos. Another plan which was discussed was to
arrange to furnish blueprints and specifications for
making dummy keyboards so that the manual train-
ing classes in schools can prepare this equipment for
use in the music department where class piano is be-
ing taught. Such activities cannot help but bear fruit
in the right direction, and we trust that where it is
necessary that dealers will cooperate with these com-
mittees to disclose where these conditions prevail and
give every assistance in trying to correct them.
Pianos Not Under Regulation W.
W
E had a letter from a dealer stating that the
bank with which he has been doing business
had told him that an amendment had been
passed by the Federal Reserve Bank, placing pianos
and musical instruments under Regulation W, with a
maximum time limit on 18 months. We contacted
the Federal Reserve Bank in New York and found
that no such amendment had been published and that
pianos and musical instruments are not controlled by
Regulation W, and never have been since that regu-
lation was revived. We, therefore, urge any dealer
who has an experience of this kind to immediately
report the same to the Federal Reserve Bank nearest
to him. Television, radio and radio-phonographs do
come under Regulation W, and it may interest this
branch of the industry to know that the Federal Re-
serve Board has passed an amendment relaxing the
regulation by increasing the $50 exemption to $100.
Pressure for the relaxation was generated by organi-
zations in those fields most affected by the credit curbs
on account of the present sluggish pace of business.
According to a bulletin just issued by the National
Association of Music Merchants. Credit controls may
be relaxed further. This does not, however, apply to
pianos and musical instruments, both of which are
not affected by Regulation W.
THE MUSIC TRADE REVIEW, APRIL, 1952
Watch Television Expansion with Caution
T
HE decision of the Federal Communications
Commission to permit the opeing of 2,053 new
stations in 1,291 territories will naturally cre-
ate a great demand for television sets and other
equipment in areas heretofore untouched. It means,
of course, that many music merchants will be clam-
oring for lines to sell and a certain amount of plus
busines will eventually be done. From what we have
seen transpire in some of the leading piano salons in
the country where television has been sold we urge
all piano merchants to proceed with caution. Be sure
and get good standard lines to represent and particu-
larly watch the service angle which will be found
very important. We have seen some sad experiences
in both the merchandising of sets and servicing
which in many instances have resulted in some of
the most prominent piano dealers closing up their
television departments entirely and at a loss. As it
will be sometime yet before the new stations will be
established we advise dealers to make haste slowly
and consult other dealers in other territories as to
the best methods of procedure.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Music Merchants Should Celebrate
"The Most Important Week of the Year"
A Music Week Message
by RAY S. ERLANDSON, President
National Association of Music Merchants
IFTY-ONE weeks throughout the
pleased and encouraged that this attti-
year, we music merchants labor
tude is rapidly passing, and music
and strive to attract customers,
merchants are taking the lead in their
sell merchandise, and build up our communities to celebrate OUR WEEK.
products in the public eye through ad-
A merchant who would build public
vertising, with the purpose of spreading
good will for himself, will have a musi-
the influence of music.
cal presentation in his retail store every
One week in the year we have the
day during Music Week. At the noon
unparalleled opportunity to render a
hour, people passing in the street should
be able to stop a few moments and
great public service throughout our
enjoy a piano or organ recital, or an
communities by giving something back
instrumental group of youngsters from
to the public in the form of "Musical
the city schools, or the merchants own
Enjoyment". This great opportunity is
music school.
National Music Week, which will be
celebrated throughout the land. May 4th
The newspaper advertising of local
through May 11th. This is the week merchants will remind the public that
May 4th through May 11th, is National
when national attention is focused on
Music Week. The music dealers' radio
music, and we, as individual merchants,
program will also function as a re-
can build great public good will by
minder.
being at the head of the parade and
carrying our own flag.
Every medium open and available to
local merchants should make every
It has not been too many years ago
person in the local community, con-
that music merchants, like most any-
scious of Music Week.
one else, allowed Music Week to come
The National Association of Music
and go, unhonored and unsung. I am
F
BRAND NAME DEALER
(Continued from Page 8)
gary. Mr. Farley made the keynote
address. Dr. Nyaradi spoke on "The
PRESENTATIONS
BY JOSEPH
Dark Alternative to the Free Enterprise
System."
Sid Caesar and Imogene Coca head-
lined the "in person" entertainment
12
at the dinner. Other "Your Show of
Shows" stars w h o appeared with
them, through the courtesy of the
National Broadcasting Company, are
Merchants is furnishing its members
beautiful 3-color posters, with the in-
spiring slogan, "Enjoy The Magic of
Music". These posters will appear in
schools, churches, places of public as-
sembly, in music store windows, and
store displays. Some enterprising mer-
chants will see that these posters reach
their favorite restaurant, cigar store,
haberdashery and other places where
they do business.
A Music Week Kit, with an advertis-
ing mat reproducing the poster, and
offering comprehensive suggestions for
celebrating Music Week, has been sent
to all Association members. The Na-
tional Association of Music Merchants
is eager to encourage its members to
give the greatest of impetus to Music
Week for it is the one out of fifty-two
that we can build the greatest of good
will for our marvelous industry.
I hope that music merchants every-
where will be their community leaders
in the recognition and celebration of
National Music Week.
Jack Feddersen Now
On European Trip
Jack Feddersen, Executive Vice-Pres-
ident of H. & A. Selmer, Inc.. Jesse
French & Sons Div., Elkhart, Ind.,
sailed from New York on April 2nd on
the S.S. Liberte for a two-months'
combination business trip and vacation.
Mr. Feddersen, who will be accompan-
ied by Mrs. Feddersen, will spend two
weeks at the Selmer Paris plant and
will later spend a week in Italy and
attend the Milan Samples Fair. The
Feddersens will then spend part of their
time in Great Britain, where they will
visit the British Industries Fair. If time
permits, they will also include Switzer-
land and Holland in their itinerary.
This is the first European trip for
the Feddersens. They expect to hear
some of the Europeans' symphonic
band and operatic music and return to
America on May 16th on the S.S. Lib-
& LUCAS, PORTLAND, ORE.
erte.
Mr. Feddersen is also Vice-Presi-
Marguerite Piazza, The Hamilton Trio,
dent
of
the National Piano Manufactur-
Carl Reiner and Charles Sanford and
ers Association and is the trustee repre-
his "Your Show of Shows" orchestra.
The hour-long production was pro- senting that association for the Ameri-
can Music Conference.
duced and directed by Max Liebman.
THE MUSIC TRADE REVIEW, APRIL, 1952

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