Music Trade Review

Issue: 1952 Vol. 111 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
In the finest homes... on the concert stage
it *
Baldwin dealers can be proud of the piano
they sell—a piano with a great name,
crafted in a great tradition — a piano that
is making more and more appearances in
America's finest homes.
And the Baldwin is the choice of great
concert artists at home as well as on the
concert stage.
That is the story of Baldwin's acceptance
by those who expect the finest in the piano
of their choice — an acceptance that influ-
ences all those who are seeking a fine piano
for their homes. That is the story of the
1952 advertising campaign for Baldwin —
to be dramatically and powerfully told to
your customers in outstanding national
publications.
BALDWIN . . . the choice of Arrau, Battista, Bernstein,
Bolet, Ciccolini, Copland, Doroti, Fiedler, Flagstad,
Francescatti, Gieseking, Goldovsky, Roy Harris, Jo-
hana Harris, Henriot, Amparo Iturbi, Jose Iturbi, Kube-
lik, Luboshutz and Nemenoff, Moiseiwitsch, Monteux,
Munch, Pennario, Piatigorsky, Pinza, Pons, Sanroma,
Spivakovsky, Stravinsky, Szigeti, Tcurel, Traubel,
Whittemore and Lowe, Wild, and many others.
BALDWIN PIANO COMPANY Cincinnati 2, Ohio
Builders of: Baldwin Grand Pianos • Acrosonic Spinet Pianos • Hamilton Vertical <£. Grand Pianos • Baldwin Electronic Organs
THE MUSIC TRADE REVIEW, MARCH, 1952
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
ESTABLISHED 1879
MARCH
19 5 2
Vol. 111 — No. 3
REVIEW
2864th ISSUE
S E R V I N G
The Jtusic jfiaJe
T H E MUSIC
I N D U S T R Y
CARLETON CHACE, Editor
F O R OVER
72
Y E A R S
OUR COYER
CchtehU
THE VITAL ROLE OF PUBLIC RELATIONS AS APPLIED
TO RETAIL MERCHANDISING
By Dr. Ole Johnson, University of Georgia
NATIONAL PRODUCTION AUTHORITY ANNOUNCES
METAL ALLOTMENTS FOR PIANO PRODUCTION
II
BUSINESS AS WE SEE IT (Editorial)
By Carleton Chace, Editor
It's a Knabe grand piano being played on
by one teenager while another sings. A very
good illustration of what can result from
piano lessons in the schools now recognized
by many educators as a must.
ADVERTISING
INDEX
Aluminum Co. of America
7
American Piano Plate Co
31
American Piano Supply Co
30
Amsco Wire Products Co
31
Baldwin Piano Co
2
Beach Instrument Co
25
Brodwin Piano Co
25
Cheek, Tolbert F
31
Dampp-Chaser, Inc
30
Estey Piano Corp
23
French & Sons, Jesse
23
Gulbransen Co
Outside Back Cover
Hardman, Peck & Co
23
Howard, M. D
31
Howe, Alfred H
31
Janssen Piano Co
20
Kelly Co.. O. S
'.
31
Kimball Co., W. W
4
Kohler & Campbell, Inc
.31
Kirstein, L
30
Kranich & Bach
14
Maas Organ Co
9, 21
McMackin Piano Key Service
31
National Piano Corp
23
North Hudson Woodcraft Corp
31
Paragon Foundries
31
Paragon Woodturning Co
30
Pfriemer, Inc., Chas
31
Pratt, Read & Co
31
Schaff Piano String Co
30, 31
Tuners Supply Co
31
Vilm, Vincent
31
Weaver Piano Co
23
Wickham Piano Plate Co
29
Winter & Co
13
THE MUSIC TRADE REVIEW, MARCH, I952
EXHIBITS TO BE OPEN EVERY DAY AT CONVENTION;
BANQUET ON LAST DAY AT WALDORF-ASTORIA
12
HANDSOME PRIZES OFFERED TRAVELING MEN FOR
NEW MEMBERS TO THE N.A.M.M.
19
HOW MUSIC MERCHANTS BECOME SHAREHOLDERS
IN THE AMERICAN MUSIC CONFERENCE
PROMOTION
By Dr. John C. Kendel, Vice-Presient, American Music
Conference
22
28
PIANO TUNING IN REVIEW
By Alexander Hart, Technical Editor
The Music Trade Review is published monthly for piano, organ, radio-phonograph
retailers, supply and
accessory jobbers and
retailers
by Kolbe
Publications, Inc.,
5 I 0 RKO Building, Radio City, 1270 Avenue of Americas, New York 20, N. Y., Phon*
Circle 7-5842, Alex H. Kolbe, president and treasurer.
Subscription price $2.00 pec
year, 2 years $3.00, single copies 25c in U. S. and possessions. Canadian subscription
$3.00 per year, al! other countries $4.00 per year.

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