Music Trade Review

Issue: 1952 Vol. 111 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
is levied on all businesses employing
eight or more persons.
A. Old-Age and Survivors Insurance.
-—At the present time the old age and
survivors tax which you must pay as an
employer is equal to one and one-half
percent of the first $3,600 in wages ac-
tually paid during the year to each em-
ployee, plus an additional one and one-
half percent which you, as employer,
must withhold from the employee's
wages. The new law calls for gradual
increases in social security tax rates
until 1970, when the combined contri-
butions of employer and employee will
equal six and one-half percent of the
employee's wage.
Social Security Forms
The social security taxes which you
withhold from your employee's wages,
together with your own contributions
and the withheld income taxes of your
employees, must be reported on Form
941 to the Collecter of Internal Revenue
for your district and paid quarterly on
or before the last day of the month fol-
lowing the end of the business quarter.
Your contribution to the social security
tax on behalf of your employees is de-
ductible from your income tax.
B. Social Security Tax for Self-Em-
ployed Persons. — Self-employed per-
sons who have income from trades or
businesses which they operate as sole
owners or partners, or through agents,
are now part of the social security sys-
tem. Also included are independent
contractors, such as construction con-
tractors, lessee-miners, and taxicab and
truck drivers who have control over
BAUER BENCH CO.
INCORPORATED
A N N O U N C E S
THAT
ITS OFFICES
ARE N O W AT
85 BEECHWOOD AVENUE
NEW ROCHELLE, N. Y.
Tel.—NEw Rochelle—2-4054
their own hours and operations, own
their own equipment, work for flat fees
or commissions, or fulfill other condi-
tions indicating that they operate with
only nominal supervision from an em-
ployer. If you are self-employed, and
have minimum net yearly earnings of
$400, they must be reported. The maxi-
mum net yearly earnings (together with
wages, if you are also a wage-earner)
which can be credited to your social
security account are $3,600.
Self Employment Tax
Since, as a self-employed individual,
you are in the position of both em-
ployer and employee, you must report
your own self-employment income and
remit the entire contribution on your
insurance. The self-employment tax
will be paid once a year as part of the
regular income tax. It will not affect
estimated income tax in any way. It
will not have to be estimated or paid
before its due date. From 1951 through
1954 the rate is two and one-fourth per-
cent. Provision has been made in the
law for periodic increases in rate until
a maximum of four and seven-eights
percent has been reached in 1970. That
rate will continue to apply thereafter.
The subject of social security for the
self-employed is more fully covered in
Small Business Aid No. 518, "What the
Amended Social Security Act Means to
the Self-Employed," which is available
on request to the Department of Com-
merce or its field offices.
C. Federal Unemployment Compen-
sation Tax.—The Federal unemploy-
ment compensation tax is not likely to
apply to most new small businesses,
since a business with fewer than eight
employees is exempt from the tax. The
tax is equal to three percent on the first
$3,000 of wages for each employee, and
is paid entirely by the employer in all
states except Alabama and New Jersey.
The Federal Government keeps only a
small part of the revenue to cover ad-
ministrative expenses, giving a mini-
mum of 2.7 percent of the tax to the
businessman's State.
D. Helpful Publications on Social Se-
curity Taxes.—A booklet which you
GRANDS (as is) from $150 up
STUDIOS (as is) from $225 up
UPRIGHTS (as is) from $25 up
A choice selection always available
(Next Month—State Toys)
and the
MINI-CHIMES
BRODWIN PIANO CO., Inc.
THE MUSIC TRADE REVIEW. FEBRUARY, 1952
Federal Manufacturers' Excise
Taxes
The Federal Government levies a
number of taxes upon the manufacture
of certain selected commodities, many
of which are produced by small busi-
nesses. These commodities include
sporting goods (practically all types
except baseball equipment, children's
skates, and sleds and toboggans under
60 inches long), refrigerators, deep
freezes and air conditioning equipment.
However, component parts for refrig-
erators, when sold by the manufacturer
to another manufacturer or producer of
refrigerating equipment, or to a vendor
for resale to a manufacturer, are not
taxed. The manufacture of radios, tele-
vision sets, phonographs and musical
instruments is taxed, but not if they are
sold to religious and educational insti-
tutions. Nearly all electric, gas and oil
appliances are subject to a manufactur-
ers' tax, including most household elec-
tric appliances.
CARILLONETTE CHIMES
TOWER BELL REPRODUCER
WRITE — WIRE —
OR — PHONE — CHELSEA 2-4350
Est. 1974 — HARRY BRODWIN, Pres.
246 WEST 23rd STREET
The Department of Labor also has
issued for employers a useful bulletin
which summarizes Federal labor laws
and describes the labor agencies. This
is "Federal Labor Laws and Agencies,"
(Bulletin No. 123), 99 pages, published
in August 1950, and available from the
Government Printing Office, Washing-
ton 25, D. C, for 50 cents.
BEACH
USED PIANOS —
'
will find useful as an employer is the
"Employer's Tax Handbook," prepared
by the Bureau of Internal Revenue.
This is a summary of regulations gov-
erning the withholding and payment of
income, social security, and unemploy-
ment compensation taxes. Detailed in-
structions are given for reporting and
paying employer and employee social
security taxes. Tables of wage deduc-
tions at different levels also are includ-
ed. The pamphlet is revised to conform
to new revenue laws as passed and is
available from the Bureau of Internal
Revenue, Washington 25, D. C , from
district offices of the Collector of Inter-
nal Revenue, and from branch offices of
the Social Security Administration.
NEW YORK. N. Y.
"Nothing But a Bell Rings Like a Bel!"
SEND FOR CATALOGS
BEACH INSTRUMENT CORP.
165 Oraton St.
Newark 4, N. J.
27
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
REYNOLDS
(Continued from Page 8)
a. Often makes a house a home; b.
Encourages entertainment in the
home; c. Brings added joy to the
home.
7. The Piano for Religious Advance-
ment—
a. Promotes reverence; b. Makes
brothers of all God's people through
the only language we have in com-
mon . . . music.
8. The Piano for Financial Advance-
ment—
a. Assists a man to earn his way
through college; b. Saves money that
would otherwise be spent foolishly;
c. Relaxes one at the end of the day,
thus conserving one's energies for
business needs.
In the event prospect has an old
piano they have been spending a con-
siderable amount of money on for re-
pairs, it would be a saving to invest in
a new one.
A good piano or organ in a place of
business or a church will definitely in-
crease attendance, thereby adding more
income.
Also, in this time of inflation, a good
piano will increase in value.
Some one or combination of these
motives should produce forceful com-
mitments from the prospect enabling
you to attempt the close. So we will
concede we are ready to begin the first
Buying Decision.
NEED (The Piano)
1. The piano is the only complete musi-
cal instrument embodying all the
STOPS
2.
3.
4.
1.
2.
3.
elements of the art, namely: rhythm,
melody and harmony.
The piano is the mother of all in-
struments, and covers all the entire
range of the orchestra.
Develops three of the five senses—
sight, touch and hearing.
Piano study coordinates more facul-
ties of the body than any other study
—the mind, eyes, ears, lips for count-
ing, hands and feet.
SOURCE
Sell your store as dependability,
service, etc.
Talk the history of the manufacturer
of the piano you are closing on.
Also, this is the only time to pile on
the lumber, felts, metal, etc.
You as the salesman.
PRICE
This often is the first question asked,
but do not assume that the Need has
been thoroughly established of every
customer who asks the price first. Often
this is the person looking for that $395.
spinet, only because she never had been
properly sold on the many advantages
of owning a piano. Also, do not be
so sure she is sold on the Source. Give
your story and wait for commitments.
1. The actual price of any piece of
merchandise is the first cost, plus the
cost of up-keep and operation. Com-
pare the piano with any other ap-
pliance in your home as to first cost.
For example: Let us assume the
piano will last for sixty years and
the price is $800.00. This would be
only $13.33 a year, or $1.11 a month.
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DESCRIPTIVE LITERATURE
28
DAMPP-CHASER, INC.
BOX
520,
HENDERSONVILLE, N. C
All of us hear that old objection—
"That's a lot of money to put in a piano
when my child may study only a few-
months and then quit." All of us have
our own way of answering this state-
ment, but this one will always bring a
favorable commitment from the pros-
pect—"Mrs. Smith, if the child comes
home with a bad report card, do you
take her out of school? Of course not!
You talk to her and see to it she does
more studying. Likewise, it is the same
with piano study. Our two daughters
won't clean their teeth unless we make
them. So how do you expect them to
study school work or piano unless you
actually make them?"
Thoroughly explain your deferred
payment plan, and illustrate the ad-
vantages of it.
In any event, stay away from the
price itself, and always try to close on
a minor point.
You may again have to pile on ad-
vantages. Often Wolfe's "Play By
Color" may be used effectively here as
well as many other places throughout
the presentation.
In many instances you have special
sales where the customer realizes a sav-
ings, and that reminds me about the
old man who entered the piano store
chewing tobacco. The salesman in-
formed him the price of a grand was
$2,000.00. The old man, still chewing
his tobacco, turned around and started
towards the door. The salesman grabbed
him by the arm and told him he was
having a special today in which he
could have the piano for $1,800.00.
Again the prospect walked towards the
door still chewing his tobacco. The
salesman again grabbed him by the arm
and informed him inasmuch as he was
a well-known farmer in that locality,
he could have the piano for $1,600.00.
Finally the old man got to the door and
spit out his tobacco juice, and told the
salesman he would have bought the
piano at the first price if he had let
him spit out his cud.
TIME
Just had a nice looking young lady
in the store. The Old Catfisherman got
favorable commitments until we reached
the Buying Decision we are now dis-
cussing, and she informed me she was
building a new home. I mentioned that
inasmuch as the piano is the most con-
spicuous piece of furniture in the liv-
ing room, it is wise to choose the piano
first so that you may add furniture to
the room harmonizing with the piano.
She agreed, and phoned her interior
decorator making an appointment. All
of us are familiar with many old meth-
ods of handling objections relative to
this decision.
THE MUSIC TRADE REVIEW, FEBRUARY, 1952

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