Classic Mode

Music Trade Review

Issue: 1952 Vol. 111 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
All his life he'll be thankful for music
Of course, your dreams for your boy include leadership,
ability, success. And of this you may be sure: No matter where
life spots him, he will always be grateful for music . . . for
the training he receives at the Wurlitzer Piano.
He'll have the fun of music in his hands and in his heart
all through the years. Yes, and there are practical benefits, too.
The boy who grows up with a Wurlitzer Piano also grows
in perseverance, concentration, coordination. He acquires
self-discipline, self-confidence, poise—the ability to make
other people happy—qualities that do so much to assure
youthful popularity and future success.
Wurlitzer
can add to
future poise,
popularity,
success
For each and every piano that
is sold, there must be someone
who can play it or someone who
is willing to learn to play.
That's why every Wurlitzer
advertisement not only sells
the Wurlitzer instrument but
also bears down hard on the
benefits that come from learn-
ing to play it.
Instead of trying to "skim"
the market, Wurlitzer works
to build a market. And it's a
policy that pays off for all
Wurlitzer dealers. Year after
Wurlitzer Piano Model
Available in mahogany,
mahogany and walnut.
year, more people buy Wurlitzer
Pianos than those of any other
name.
Advertisement at the right appears
in November issues of the following
national magazines: Better Homes
and Gardens, Country Gentleman,
Successful Farming.
A lot of Wurlitzer dealers
are using this headline from
our national advertising in
their own newspaper ads, on
billboards, and their own radio
programs. They like it!
Have you tried it yet?
And Wurlitxer Pianos
are favorably pnced
these values are
^
i s made
More
Wurlitzer is famous not only for fine pianos
but /or the finest in electronic organs, too.
Among these is a remarkable new instrument
for the home. Easy to install. Easy to play.
Under v_>no . ,
,..„
DEHUE, ILUNOIS; EXECUTIVE OFFICES, CHICAGO. ILLINOIS
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
ESTABLISHED 1879
Vol. Ill — N o . 11
The Jfusic jf/iade
2872nd ISSUE
SERVING
NOVEMBER
19 5 2
REVIEW
T H E MUSIC
INDUSTRY
CARLETON CHACE, Editor
F O R OVER
72 Y E A R S
CoHtehU
SOME TIMELY ADVICE TO YOUNG PIANO SALESMEN
W H O ASPIRE TO REACH THE TOP
By Vaughn Van Cleve
•<
NAMM "EDUCATION DIVISION FOLDER" EXPLAINS
WHAT IT DOES FOR THE DEALER
BUSINESS AS WE SEE IT (Editorial)
10. I
By Carleton Chace, Editor
A DEALER CLINIC ON GROUP PIANO
INSTRUCTION BY THE EDUCATIONAL
DIVISION OF THE NAMM.
ADVERTISING INDEX
Aluminum Co. of America
7
Amsco Wire Products Co
27
American Piano Plate Co
27
Beach Instrument Co
22
Bremen Piano Corp
22
Brodwin Piano Co
22
Central Commercial Co. (Organo)
4
Cheek, Tolbert F
27
Dampp-Chaser, Inc
26
Estey Piano Corp
23
French & Sons, Jesse
23
Gulbransen Co
Outside Back Cover
Hardman, Peck & Co
23
Howe, Alfred H
27
Janssen Piano Co
19
Kelly Co., O. S
27
Kimball Co., W. W
23
Kohler & Campbell, Inc
21
Kranich & Bach
13
Maas Organ Co
17, 25
McMackin Piano Key Service
27
National Piano Corp
23
North Hudson Woodcraft Corp
27
Paragon Foundries
27
Paragon Woodturning Co
26
Pfriemer, Inc., Chas
27
Pratt, Read & Co
27
Schaff Piano Strinq Co
26, 27
Story & Clark Piano Co
14, 15
Tuners Supply Co
27
Vilim, Vincent
27
Weaver Piano Co
23
Wickham Piano Plate Co
26
Wurlitzer Co., Rudolph
2
THE MUSIC TRADE REVIEW. NOVEMBER, I952
ELABORATE SALES MANUAL EXPLOITS CHICKERING
& SONS' EXCLUSIVE FEATURES
16
N.A.M.M. NEWS
18
STEEL, COPPER AND ALUMINUM ALLOTMENTS FOR
FIRST QUARTER OF I953
23
NOTES OF INTEREST ON TUNING
24
By Alexander Hart, Technical Editor
OBITUARIES:
25
Frank D. Beinkamp
Edward W . Crook
The
Music Trade
retailers,
supply
Review
*
i
is published
and accessory
jobbers
monthly
for piano, organ,
and retailers
by Kolbe
radio-phonograph
Publications, Inc.,
5 I 0 RKO Building, Radio City, 1270 Avenue of Americas, New York 20, N. Y., Phoiw
Circle 7-5842, Alex H. Kolbe, president and treasurer.
Subscription price $2.00 p«r
year, 2 years $3.00, single copies 25c in U. S. and possessions. Canadian subscription
$3.00 per year, all other countries $4.00 per year.
(ACCEPTANCE UNDER SECTION 34.64 P. L & R. GRANTED)

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