Music Trade Review

Issue: 1952 Vol. 111 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Color Adds to Joy and Enthusiasm for
Group Piano Lessons in Kindergarten
T TOW anxiously children look for-
•*• •*• ward to piano lessons when they
can be made attractive because of the
method employed and also because lit-
tle pianists really read notes and play
melodies! Why are little tots so inter-
ested? Because beautiful colors thai
correspond with the colored notes on
the staff are used for the keyboard.
What music is to the ear. color is to
the eye!
Since we know that the child of five
is unable to learn more than a feu
measures at a time by imitation or rote
and has short retention power, we can
readily understand that if the same
selection is placed in front of the pupil
he would more readily play it, as it is
visible to the eye and note reading is
easier when taught through the color
system. Even with this simple form of
note reading, the child is developing a
sense of notation. The little one of
kindergarten level is unconsciously
learning the lines and spaces as well as
the notes that live there—all through
visual repetition.
Our kindergarten music pupils, be-
cause of the use of the colored kev-
by SISTERS I.H.IYI.
St. Felicitas School,
Chicago, III.
TEACHING
BY COLOR
boards, are able to locate the "v d e
pattern and the "f g a b " pattern on
every octave of the piano. The colored
notes are adding joy and enthusiasm
to their lessons, as they are preparing
the children to play quickly many sim-
ple melodies and rhymes. The following
Starting Rebuilding Pianos at 18
Suzuki at 2 3 Successful Piano Dealer
NEW QUARTERS OF THE HAWAII PIANO CO... HONOLULU, HAWAII
The Hawaii Piano Co.. Honolulu. Hi
recently opened a new store located at
1291-1295 Kapiolani Boulevard, which
is considered to be the most improved
business district in Honolulu. The
showroom consists of 2.000 sq. ft. of
fundamental steps in the pursuit of mu-
sic are also being learned:
1. The power of concentrating on
the music and not on the keys.
2. Correct fingering, which will tend
to fluency in playing.
3. Position of hands.
I. Legato touch, which means smooth
playing. Correct fingering will also
promote legato playing.
5. Singing melodies.
0. First steps in rhythm.
When little people begin to play nurs-
ery rhymes and other familiar melodies,
they frequently recognize the error in
striking the wrong keys and will stop
and correct their mistakes with only a
slight suggestion, perhaps, from the
teacher. Music classes are fascinating
and appealing to the little tots, when
the colored notes and colored-keyboard
of approach are employed. One of the
happiest experiences of the day for the
little children is the time when seated at
the piano they take their "candy-coated"
music lessons.
Play-by-Color books were created by
Lenore and Sid Wolfe of Irvington.
New Jersey.
well lighted and airy space.
Atop the store is a Baby Grand piano
made of sheet metal and is outlined with
ruby red neon tubing. Considered one
of the most unique signs on the boule-
vard.
The Hawaii Piano Co. is a family
concern, originated in 1917. The man-
ager. Edwin Suzuki, when 18 years of
age started the business by buying old
pianos and rebuilding them in the ga-
rage of his home, then selling them.
He is now 2,-5 years of age and very suc-
cessfully managing both the Sales and
Service Department of the company.
In 1948 we opened a store at 1314 S.
Beretania Street with only two used
pianos for sale. In early 1950, he ac-
quired the Bremen franchise. 1951
found us too crowded to conduct our
business in one place, so we opened a
branch store and display room at 1080
S. Beretania Street.
In New Location
The Mathushek Piano Co. for many
years located on West 57th St., New
York, has moved to East 54th St.. just
off Fifth Ave.
THE MUSIC TRADE REVIEW, OCTOBER. 1952
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Ben F. Duvall Elected Vice-President
of the 95 Year Old W. W. Kimball Co.
D. \J . Kimball. board chairman of
the W. W. Kimball Company. Chi-
cago's oldest music house, which is
celebrating its 95th anniversary, an-
nounces the election of Ben F. Duvall
to the vice presidency.
Duvall will also continue as secre-
tary and sales manager of the piano
manufacturing concern, in which capac-
ity he has served for the past 12
years except for 40 months of World
War II service as lieutenant commander
with the Navy. 16 months of which were
aboard an aircraft carrier in the Pa-
cific.
A native of Aledo. Illinois. Duvall
worked for Kimball as a stenographer
I wo summers while in college, and
joined the company on a full time
basis in 1924 after receiving a B.S.
in Law degree from the University of
Illinois. He became assistant secretary
in 1938 and secretary in 1940.
Almost from his first day in the piano
business, Ben has been a tireless worker
for the good of the industry. He was
the youngest man ever to serve as
president of The Piano Club of Chi-
cago, during a period when that or-
administration that the Piano Club
merged with the Chicago Piano and
Organ Association, whereupon he also
became president of the merged organi-
zations. In those days. Duvall frequently
raised money through campaigns to
sell stickers which financed the na-
tional conventions when The Piano
Club and the Chicago P & 0 had to
pinch hit for an inactive merchants'
association.
During many different years he had
charge of the Community Chest cam-
paign for the music industry in Chicago
and has headed up several annual Ked
Cross drives.
BEN
F. DUVALL
ganization was a vital factor in the
business. It was at the close of his
Last year when he was treasurer of
\AMM. Kimball men secured 42 new
members for the National Association.
Currently he is secretary of NAMM and
a member of the Executive Committee.
He is also a member of the National
I'iano Travelers Association.
Duvalls various affiliations include
the Union League Club of Chicago,
Skokie Country Club (Glencoe) Sigma
Chi social fraternity, and Phi Delta
Phi professional law fraternity. The
Duvalls reside at 925 Skokie Ridge
Drive. Gleneoe. a suburb of Chicago.
Now Wurlitzer enters low-priced field with new Spinefle Organ!
NEW $1325 TWO MANUAL ORGAN TO BE BACKED BY THE BIGGEST
ADVERTISING CAMPAIGN IN WURLITZER HISTORY
We thought we had the finest organ
ever developed for home use in our
new Wurlitzer Spinette. Since the
NAMM Convention in New York
we're sure of it.
There we had a special preview show-
ing for dealers. After our dealers saw
and heard the new Wurlitzer Spinette,
they gave us the biggest advance
sale any Wurlitzer Organ ever had.
We sold out 4 months' factory pro-
duction practically on the spot.
value. Its $1325 price tag put it in
the low price range.
This popular-priced organ is built
for the popular market. Anyone who
can read can learn to play it. We've
prepared special easy-course book-
lets that even a child can follow.
And, starting in November, we're
going after business month after
month with ads in many big maga-
zines. The list includes Better
Homes & Gardens, House Beautiful,
and House & Garden.
If you wonder why dealers are so
anxious to order an organ that's
never been shown to the public, you
just haven't seen the new Wurlitzer
Spinette. This is the first home organ
ever to combine a traditional tone
for fine music with quick response
needed for popular tunes.
If you're a Wurlitzer Dealer, get
ready for the big announcement
campaign. Order a merchandising
kit now. You'll get banners, posters,
window ideas, everything you need
to make this the biggest selling
season in your history.
And many new sales features, never
before offered, make the Wurlitzer
Spinette a new standard in organ
Get behind the new Wurlitzer
Spinette—and you're sure to come
out ahead.
WURlilZER
World's Largest Builders of Organs and Pianos Under One Great Nome
The Rudolph Wurlitzir Company, North Tonawanda. N. Y.
THE M U S I C TRADE REVIEW, O C T O B E R , 1952

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