Music Trade Review

Issue: 1952 Vol. 111 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Jiusic
ESTABLISHED 1879
Vol. Ill — N o . 10
19 5 2
REVIEW
2871st ISSUE
SERVING
OCTOBER
T H E MUSIC
INDUSTRY
CARLETON CHACE, Ed/tor
FOR OVER
72 Y E A R S
CcntehU
MRS. FAY TEMPLETON FRISCH MAKES TECHNI-
COLOR MOVIE FOR TEACHING GROUP
PIANO LESSONS
COLOR ADDS TO THE JOY AND ENTHUSIASM FOR
GROUP PIANO LESSONS IN THE KINDERGARTEN
8
By Sisters I.H.M.—St. Felicitas School, Chicago, III.
BUSINESS AS WE SEE IT (Editorial)
10, I I
By Carleton Chace, Editor
PIANO CLASS FOR CHILDREN IN
ST. FELICITAS SCHOOL, CHICAGO, ILL.
___'_
16
A.M.C. NOTES
ADVERTISING INDEX
Amsco Wire Products Co
27
American Piano Plate Co
27
American Piano Supply Co
26
Beach Instrument Co
23
Bremen Piano Corp
19
Brodwin Piano Co
23
Cheek, Tolbert F
27
Dampp-Chaser, Inc
26
Estey Piano Corp
24
French & Sons, Jesse
24
Gulbransen Co
17
Hardman, Peck & Co
24
Howe, Alfred H
27
Janssen Piano Co
20
Kelly Co., O. S
27
Kimball Co., W . W
2
Kohler & Campbell, Inc. Outside Book Cover
Kranich & Bach
13
Krakauer Bros
22.
Maas Organ Co
15, 20
McMackin Piano Key Service
27
National Piano Corp
24
North Hudson Woodcraft Corp
27
Paragon Foundries
27
Paragon Woodturning Co
26
Pfriemer, Inc., Chas
27
Pratt, Read & Co
27
Schaff Piano String Co
26, 27
Krakauer Bros
22
Tuners Supply Co
27
Vilim, Vincent
27
Weaver Piano Co
24
Wickham Piano Plate Co
26
Wolfe's Play-by-Color
23
Wurlitzer Co., Rudolph (Organ Div.)
9
T H E M U S I C T R A D E REVIEW, O C T O B E R ,
N.A.M.M. NEWS
I952
18
A.S.P.T. PASSES RESOLUTION SUGGESTING C O M -
MITTEE TO DISCUSS AMALGAMATION WITH
THE N.A.P.T.
22
DEPT. OF COMMERCE ANNOUNCES COMMERCIAL
STANDARD OF WOOL FELT
23
NOTES ON TUNING
25
By Alexander Hart, Technical Editor
OBITUARIES:
'.'.
-
24
Earle Foreman
The Music Trade Review is published monthly for piano, organ, radio-phonograph
retailers, supply and accessory jobbers and retailers
by Kolbe
Publications, Inc.,
510 RKO Building, Radio City, 1270 Avenue of Americas, New York 20, N. Y., Phon«
Circle 7-5842, Alex H . Kolbe, president and treasurer. Subscription price $2.00 p»r
year, 2 years $3.00. single copies 25c in U. S. and possessions. Canadian subscription
$3.00 per year, all other countries $4.00 per year.
(ACCEPTANCE UNDER SECTION 34.64 P. L. & R. GRANTED)
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
RETAILING'S MOST COVETED AWARD I
Would YOU like to be
the most TALKED-ABOUT
MUSIC RETAILER
in the country?
WILL ONE OF THEM BE YOURS?
AMONG LAST YEAR'S TOP WINNERS
H
"Brand Name Retailer-of-the-Year"
SAN ANTONIO MUSIC COMPANY
San Antonio. Texas
.ere is a sure-fire way to cash in on the out-
standing job you're doing in promoting manu-
"Certificates of Distinction"
WHITTLE MUSIC CO.
Dallas, Texas
WILKING MUSIC CO.
Indianapolis, Indiana
BROWN MUSIC CO.
Jackson, Mississippi
JOSEPH-LUCAS MUSIC MART
Portland, Oregon
facturers' brands to the public. A way that can
mean: 1) NEW PRESTIGE WITH YOUR
CUSTOMERS; 2) A REPUTATION
WITH
SUPPLIERS AS ONE OF THE BEST DEAL-
ERS ON THEIR BOOKS; and 3) NATIONAL
PUBLICITY.
There's no cost or obligation. Just mail the
Enter your firm now for one of Brand Names
coupon below for a kit containing full details,
Foundation's 5th annual "Brand Name
an official entry blank and samples from the
Retailer-of-the-Year" awards to be presented in
presentations of last year's winners.
the presence of more than 2,000 civic and busi-
ness leaders at the Waldorf-Astoria on BRAND
NAMES DAY-1953.
A "Brand Name Retailer-of-the-Year" plaque
BRAND NAMES FOUNDATION, INCORPORATED
37 West 57lh Street
New York 19, N. Y. .
and up to 4 "Certificates of Distinction" will
Our firm would like to enter the competition for the
"Brand Name Retailer-of-the-Year" awards. Please send
a kit containing complete details and entry blank to:
go to 5 top winners in your field and in each of
Name
21 other categories. 110 AWARDS IN ALL!
Big city, small town . . . size of your firm
Title
Firm Name
Address.
makes no difference. It's what you do in '52 to
tell the brand story to your customers and
employees that counts . . . not what you spend !
Type of Retail Firm-
10
THE MUSIC TRADE REVIEW, OCTOBER, 1952

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