Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Group, and will submit a plan of or-
ganization to the Midyear Meeting of
the NAMM Board of Directors.
All Members Present
All members of the Committee were
present, and included: Harry E. Calla-
way, Thearle Music Company, San
Diego, California, president; Ray S.
Erlandson. San Antonio Music Co.. San
Antonio, Texas, chairman of the board;
Kussell B. Wells, The Chas. E. Wells
Music Co.. Denver. Colo., vice presi-
dent; Ben F. Duvall. W. W. Kimball
Co., Chicago, 111., secretary; Parker M.
Harris, Philip Werlein. Ltd., New Or-
leans, La., treasurer, and William R.
Gard, executive secretary.
Advertising Budget Guide
How to plan and budget retail ad-
vertising to take maximum advantage
of selling opportunities is detailed in
"The Retail Advertising Budget", pub-
lished for retailers' use by the Bureau
of Advertising. American Newspape?
Publishers Association. Designed as a
guide to stores of all sizes, the book
examines budgeting problems in terms
of such factors as: age, policies, size
and location of the store, size of the
trading area, competitive conditions,
circulation and rates of media, general
business conditions, sales expectancy,
past advertising and sales experience of
the store and others of its type. Copies
of this widely-used study are available
to retailers through the advertising de-
partments of ANPA member news-
papers.
Los Angeles Schools Shop For TV
Television receivers for educational
purposes may be installed in the public
schools of Los Angeles if negotiations
between the Board of Education and
the Electric League of Los Angeles are
successful, according to Retailing Daily.
Local industry leaders favor the pro-
gram, however installations and servic-
ing arrangements would be handled be-
tween the schools and a service com-
pany.
House Beautiful Music Issue
\AMM members will be delighted to
learn that HOUSE BEAUTIFUL maga-
zine will publish its 4th annual "MU-
SIC IN THE HOMF:' issue, January.
1953. The January Music issue will
reach the newsstands and subscribers
by mid-December, well in time for
Christmas use, and post-Christmas pro-
motion. The issue will be valuable for
stimulating sales in January. Counter
and window display cards of advertised
products will again be offered in the
H B Merchandising Kit.
Use NAMM Sales Films
"Selling Music", and " S e l l i n g
THE MUSIC TRADE REVIEW, OCTOBER, 1952
Against Resistance" are two powerful
sales training films which members
should use to help refresh their sales
personnel. Remember—the biggest sell-
ing season is now here. "Selling Music
may be purchased for $15.00. or rented
for $5.00 per month or less. "Selling
Against Resistance" is a series of six
films treating as many sales problems
and situations. The series of six films
may be rented for a 10-day period at
$15.00 plus postage and insurance.
Complete information on NAMM sales
training films is available upon request.
New Ad Mats From School Music
Poster
NAMM members have received a
mailing offering six new advertising
mats which will help stimulate Fall
sales. The six photgenic youngsters
who posed for the school music poster
No. 3. "Music Is Fun For Everyone",
are now available in single mats of one
or two column sizes. The new mats are
especially adaptable to back-to-school
promotions, store—studio, or general
Fall and Winter advertising. One col-
umn mats are 25 cents each or the set
of six for $1.00. The two column size
is 35 cents each, or the set for $1.50.
Control Over Services May Be
Lifted
Retailing Daily reports that OPS is
drafting suspension and decontrol
standards for service trades controlled
by CPR 34. Such costs as radio-televi-
sion warranties, repairs: piano tuning,
repair; band instrument repair; rentals;
etc., are controlled by CPR 34.
Indications are that by October's end
most goods will be freed from controls,
with the exception of food, basic com-
modities, or other items having direct
relationship to the cost of living.
New Members for September, 1952
Paul Berg Record Shop, Kitchener,
Ontario. Canada.
C. A. Musica Y Arle. Caracas, Vene-
zuela.
Flint Music Company. Palo Alto,
Cal.
Jenkins Music Co. of Texas. Amaril-
lo. Texas.
Thomas Music Shop. Morganton.
from Gulbransen's New Modern Piano Factory . . .
It's another value achievement . . . from the new, modern
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developments in piano construction have made possible
extraordinary economies.
THE PIANO THAT HAS
II meets (he demands of the discriminating buying trend for
finef construction and craftsmanship at a modest,
reasonable price.
It has style . . . beauty . . . tone beyond compare!
It's today's best piano value . . . for the scrutinizing piano
buyer who recognizes superior quality at a fair, sound price.
Newspaper ad mats and hand-out folders available.
•
Quality Appeal
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Style Appeal
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Price Appeal
GULBRANSEN C0MPI1Y
2 0 5 0 North Ruby Street, Melro»o Park, IllinoU
17