Music Trade Review

Issue: 1952 Vol. 111 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Arthur Olson lnc. r Opens New
Wareroom In White Plains
Arthur K. Olson Pianos, Inc., which
tor many years has been located on
Main Street in New Rochelle. expanded
its activities in September and opened
On the occasion of the opening of
the store, the Mayors of both New
Rochelle and Mamaroneck. as well as
members of the Music Teachers Coun-
cil. Civic Chamber of Commerce and
many individual celebrities were pres-
ent.
Also present were John H. (rettell.
Vice-President and Sales Manager, and
Roderick Dunn of Winter & Co.
Joseph Sokoloff is sales representa-
tive in the While Plains store. Lines
handled include Baldwin. Lester and
Mehlin.
Janssen French Provincial
by Well Known Designer
Metropolitan Museum of Art.
This well-known designer has spe-
cialized in the reproduction of famous
period models and is especially proud
of the accuracy of detail and exquisite
lines of the French Provincial.
An extensive campaign to advertise
it to both dealers and consumers is al-
ready underway. It is available in fruit
The Janssen Piano Co., New York,
recently added another attractive model
to its line, the French Provincial. The
new addition is a carefully-detailed re-
production, styled by a well-known de-
signer, after extensive research on au-
thenticated period piano in New York's
FRONT OF NEW
OLSEN
STORE
a new modern wareroom at 189 East
Post Road. White Plains. N. Y. in the
heart of the modern shopping district
which has been developed in that city
during the last few years.
The \^ hite Plain* store adds some
w o o d finish.
;
* .
* •. •
Attention: All Organ Dealers!
If you're selling organs . . . you'll be interested in America's
most versatile chime and carillon instrument. It's making
sales history in the music trades. (Octamonically) tuned...
with instant responsive action, Vibrachime is a perfect
companion to any electronic or pipe organ.
FOR CHIMES
Vibrachime can be quickly and easily
installed to any kind of organ—
from the oldest types in existence to
today's most modern makes.
Vibrachime is also available as a
complete unit, housed in a beautiful
walnut console with self-contained
keyboard, for all makes of organs.
FOR CARILLONS . . .
Vibrachime serves as a beautiful tower carillon,
with amplification designed in a wide range of
power to give sound coverage of from 1 to
6 miles or more.
It can be installed as a separate instrument,
with its own keyboard, or in any organ, where
it can be played with an independent Vibra'-
chime keyboard or from the organ manual.
Vibrachime is a truly great value in chime and
carillon installations. It is priced to fit the most modern budget
and has a ready market among churches, institutions,
clubs, restaurants and individuals.
Write today for complete literature on the Vibrachime
and other Maas instruments:
MR. AND MRS. ARTHUR OLSEN
AND BELOW JOHN H. GETTELL WITH
J. SOKOLOFF AND DAUGHTER
>.OOO square feet to the space which is
already occupied in New Rochelle of
5.400 square feet.
THE MUSIC TRADE REVIEW, OCTOBER, 1952
VIBRACHORD...HARP CELESTE . ..BELL CARILLON
SYMPHONIC CARILLON...AUTOMATIC PLAYERS
MAAS CHURCH BELL REPRODUCER
ORcnn cuiiii'iiin
Dept. I I , 3015 CASITAS AVE., LOS ANGELES. CAL.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
HARRY E. CALLAWAY
President
W. R. GARD
Executive Secretary
Midyear Meeting of N A M M Directors
Set For February 19, 2 0 at Coronado, Cal.
HE Executive Committee of NAMM
met September 18 and 19. 1952, at
the Antlers Hotel. Colorado Springs.
Colorado.
The Midyear Meeting of the NAMM
Board of Directors was set for Febru-
ary 19 and 20, 1953, at the Hotel del
Coronado, Coronado, Calif. The meet-
ing will begin with a noon luncheon on
the first day.
The NAMM Education Division will
be working with member dealers on
the Pacific Coast at the time of the Di-
rectors' Meeting, and the Educational
Music Clinic will be scheduled in Los
Angeles a few days prior to the Direc-
tors' Meeting, which will enable NAMM
Directors to attend. NAMM members
in the Los Angeles area will be invited
to attend the Clinic.
T
Expansion of Education Division
Staff
As a result of the enthusiasm with
which the promotional activities of the
\AMM Education Division have been
received from members, the Executive
Committee authorized an additional man
to broaden the coverage of the Educa-
tion Division activities. With two staff
members in the field, the valuable work
of this Association service will be hast-
ened for the benefit of the members in
all parts of the country.
New Committees Organized
Five new committees were authorized,
the purpose of which will be to concern
themselves with music industry product
problems. Committee chairmen were
appointed. However, such appoint-
ments are subject to aceptance of the
individuals concerned. The new com-
mittees and their chairmen include:
PIANO-ORGAN— Chairman. Emory
Penny, Penny. Owsley Music Co.. Los
Angeles, California.
BAND INSTRUMENT AND ACCES-
SORIES — Chairman. A. E. Godfrey.
Williams Piano Co.. Sioux Falls. South
16
Dakota; Vice Chairman, S. H. Galper-
in, Galperin Music Co., Charleston.
West Virginia.
SHEET MUSIC—Chairman, Robert
A. Schmitt, Paul A. Schmitt Music Co..
Minneapolis, Minnesota.
PHONOGRAPH RECORDS—Chah-
manship open.
ELECTRONICS (Radio, television,
phonographs, wire and tape recorders,
high fidelity)—Chairmanship open.
ADDITIONAL COMMITTEES—Ad-
ditional NAMM committees, with their
chairmen, were organized and included:
ADVERTISING — Chairman. Oliver
H. Ross, Jr.. Oliver H. Ross Piano Co..
Fort Worth. Texas; Vice Chairman.
J. A. Brown, Brown Music Co.. Jack-
son. Mississippi.
LEGISLATIVE—C h a i r m a n. Earl
Campbell. Campbell Music Company.
\^ ashington, D. C.
MEMBERSHIP—-Chairman. Ben F.
Duvall, W. W. Kimball Co., Chicago.
Illinois; Vice Chairman, Charles B.
Adams. Adams Music Co., Peoria, 111.
SALES
TRAINING—C
h a i r - m a n.
George H. Beasley, Beasley Music Co..
Texarkana. Arkansas: Vice Chairman.
David Bach. Bach Music Company.
Rochester. Minnesota.
TRADE
PRACTICE—C
h a i r m a n .
Emert S. Rice. W. S. Rice & Son Music
House, Columbia. South Carolina.
TUNER-TECHNICIAN — Chairman.
A. Perry Avery, Avery Piano Company.
Providence. Rhode Island; Vice Chair-
man. Frank 0. Wilking, Wilking Music
Co.. Indianapolis, Indiana.
Membership Campaign Plans
Plans for expanding NAMM mem-
bership will include two phases during
the 1952-1953 period. The first phase
will offer prizes and recognition to the
music industry manufacturers and sup-
pliers whose dealer lists by June 1.
1953, represent one hundred per cent
membership in the NAMM. NAMM
Directors and officers will contact vari-
ous industry manufacturers and sup-
pliers to explain the plan and enlist
their enthusiasm and support. The sec-
ond phase will be the membership pro-
motion through sales and traveling rep-
resentatives of manufacturing and sup-
plier firms. Three valuable prizes will
again be offered for the industry sales
representatives acquiring the largest
number of new members prior to the
July. 1953 Convention.
Group Insurance Survey
NAMM members will be surveyed to
determine their interest in organizing a
group insurance program which would
be administered by NAMM. Such a
group insurance plan would offer low-
cost life, accident, hospital and surgical
insurance to employees of Association
member firms. Full and complete in-
formation on the group insurance plan
is presently being readied and will be
forwarded to all NAMM members for
their consideration. If the survey re-
veals sufficient interest among members,
the Board of Directors, at their Mid-
year meeting, will make the decision
on the action to be taken.
A sub-commjttee of the NAMM Ad-
vertising Committee is currently review-
ing all NAMM mats, eliminating those
not considered usable in the new cata-
logue. The catalogue will be indexed
and departmentalized according to prod-
ucts, making it easy for members to
select the mats desired.
Organization for Junior Executives
The younger members, representing
NAMM member companies, will be in-
vited to join a young executive group,
the plans for which are presently un-
der way. It is recognized that many
younger executives will someday head
their firms and can contribute valuable
ideas and assistance to the Association.
Membership will be limited to associate
members of active member companies
under 36 years of age. Director Clar-
ence M. Pettit, of the Wm. Knabe &
Co., New York City, was named as
Chairman of the "Young Executives
THE MUSIC TRADE REVIEW, OCTOBER, 1952

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