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Winter & Co. Launch Guy Lombardo
Promotion for Musette Dealers
For the benefit of their numerous
dealers throughout the country. Winter
& Co.. New York, has launched a pro-
motion on the Musette embodying the
endorsement of Guy Lombardo, well-
known orchestra leader, restaurateur
and speed boat racer around which the
company has built a powerful 8-point
promotional plan.
Winter & Co. has combined both ad-
vertising and point of sale merchandis-
ing into an effective selling package.
The complete promotion kit, contains
window streamers, life-size Lombardo
blow-ups, counter cards, cut-out easel
cards, reprints of advertisements, win-
dow display suggestions, newspaper
mats, radio commercials, mailing pieces.
In order to insure efficient use of this
SOME OF T H E PROMOTION
material at the point of sale, all dealers
are receiving detailed instructions on
JOHN H. GETTELL, VICE PRESIDENT,
CONGRATULATES GUY LOMBARDO
how to obtain a maximum of benefit
from the Lombardo endorsement.
A few of these suggested promotions
MATERIAL
FOUND
IN T H E GUY LOMBARDO
12
Mr. Lombardo will also be featured
in the company's national advertising,
which includes several four-color full-
page insertions in House & Garden and
House Beautiful magazines, which
reach a combined total of one million
readers with preeminent interest in the
home. Other advertisements in Good
Housekeeping (3,203.729 readers) and
Parents' Magazine (1.267,173 readers)
will blanket the nation's piano pros-
pects.
K I T SENT TO W I N T E R
NPMA Raising Fund to Finance
College Education for Burrows s Son
Following the untimely passing of
Dr. Raymond Burrows, it was discov-
ered that the oldest son, Edward, hav-
ing completed one year of college.
found it necessary to discontinue his
education due to family circumstances.
Mrs. Burrows also foresaw the necessity
of resuming her teaching in 1953, and
which would require preparation, while
caring for her four children.
As a personal tribute to Dr. Burrows
are to use the 500 line mat ad which
offers a free Guy Lombardo record to
all those who clip the coupon (this
technique will help in building window
displays, window streamers, and in-
terior displays; the use of reprints of
advertisements as mailings to custom-
ers. Mats, display pieces, reprints of
ads and solutions for any special prob-
lems can all be obtained by dealers by
writing to Winter & Co.
and the wonderful work he did for the
piano industry, members of The Na-
tional Piano Manufacturers Association
are undertaking to raise a fund of $3600
to provide $1200 per year for the next
three years, in order that Edward Bur-
rows can finish his college education.
The NPMA extends an invitation to
members of NAMM and any others to
contribute to this worthy cause.
Dr. Burrows spent five years travel-
& CO. D E A L E R S
ing throughout the country demonstrat-
ing the art of teaching piano lessons in
groups and through his efforts some
2.000 music teachers were instructed
and many public and parochial school
systems are now using keyboard experi-
ence.
Contributions from companies and
individuals will be gratefully accepted.
Checks should be made payable to:
"'The Burrows Family Fund", and sent
to The National Piano Manufacturers
Association, 1900 Arch Street, Phila-
delphia 3. Pennsylvania.
THE MUSIC TRADE REVIEW, OCTOBER, 1952