Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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A successful Kimball dealer, when a high
school student, worked on Saturdays for a de-
partment store. One rainy day he sold men's
raincoats. "I showed the entire line to a cus-
tomer who was apparently interested only in
the lowest-priced models. Acting on a hunch, I said, 'I believe
you really prefer this model,' pointing to the most expensive in
the store, and showed him why it was the best value. 'Well,' he
exploded, you know I want it!', and bought it. I realized then,
to be a sales success, I had to learn the customer's real desire...
and satisfy it! I use the same idea today in selling Kimball pianos."
Always sell UP! You will satisfy your customer's real but hidden
desire, give him a better instrument, and make more money for
yourself. A successful salesman is really the agent for his cus-
tomer, tries to give him the best possible value for his money, and
is repaid with a satisfied customer who will endorse Kimball
pianos enthusiastically to his friends, thus starting a profitable
chain of new prospects and increased earnings for the salesman.
Kimball dealers are successful because they sell a nationally
known and respected high quality piano, backed by Kimball's
unquestioned 95-year old reputation for responsible integrity, and
by THE KIMBALL STORY that has outsold every other make
of piano. The Story that concerns THE VALUE PIANO OF
AMERICA! Built in the world's largest, most completely
equipped piano factory, where all important parts are made and
controlled by experienced Kimball craftsmen.
If you would like to join Kimball's Dealer Profit Team, write
W. W. KIMBALL COMPANY
31
EAST
K I M B A L L
JACKSON
P I A N O S
BLVD.,
CHICAGO
— K E Y B O A R D
O
F T
4,
H
ILLINOIS
E
N A T I O N
THE MUSIC TRADE REVIEW, OCTOBER, 1952