Music Trade Review

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RECORDS-ACCESSORIES
5-Millionlh Visitor Clocked
At RCA Exhibition Hall
The five-millionth visitor was recently
clocked into the RCA Exhibition Hall
in Rockefeller Center in New York,
making this free, public display of RCA
Victor products and other RCA services
the best attended of any permanent, pri-
vately sponsored industrial exhibit in
New York history.
Since its inception in 1947, the Hall
has been one of the highlights of Man-
hattan sight-seeing tours for both native
New Yorkers and out-of-towners. Visi-
tors can see and operate many products
in the company's line of television re-
ceivers, radios, Victrola phonographs,
and other electronic devices. Perhaps the
most popular feature for persons touring
the Hall is the closed-circuit system that
enables visitors to see themselves on TV.
The five-millionth visitor was eight-
year-old Susan Lee Swenk, who preceded
her parents, the Donald Swenks, of
Adrian, Michigan, past the electronic
counter at the entrance to the Exhibition
Hall. The family was greeted by Frank
M. Folsom, President of the Radio Cor-
poration of America, who presented
them with a new, 19-inch console tele-
vision receiver, a 45-rpm record player,
and a stack of Susan's favorite records.
They also received tickets to the Broad-
way show "Call Me Madam," appeared
on the "Date in Manhattan" television
THE MUSIC TRADE REVIEW, SEPTEMBER, 1951
program, and had a specially conducted
will provide five studios for live telecast
tour through the NBC radio and TV and two for the coordination of film
studios.
and remote programs but will concen-
trate there all of its technical facilities
GE Reduces Prices on Receivers;
as well as its engineering and program-
Protect Distributor and Dealer
ming staffs.
The Receiver Department of General
The building's interior will provide
Electric Co. notified its distributors of
2,000,000 cubic feet of space.
price reductions on thirteen models of
its current line of television receivers on
August 24. The new established list
prices range from $249.95 to $495.00
and cover price reductions up to $100.00.
On August 16th the Webster-Chicago
In making this announcement, W. H.
Corporation demonstrated an auxiliary
Sahloff, General Manager of the Re-
color television unit, for attachment to
ceiver Department, stated:
standard black-and-white receivers. First
"These price reductions have been
deliveries of the unit are now being
made in order to meet market condi-
made to distributors, it was announced
tions now current within the television
by C. P. Cushway, executive vice-presi-
industry.
dent. This is the first such unit to be
"Our announcement states that the
delivered for consumer sale.
new prices are in effect for a limited time
The company is also making color
only and are subject to revision upward
wheel assemblies for sale to set manufac-
of 24 hours notice to our distributors.
turers for inclusion in their auxiliary
"Our program includes full price pro-
units or combination color and black-
tection to both the distributors and deal-
and-white sets, Cushway said.
ers, in accordance with our policy an-
At a demonstration for the company's
nouncement, dated May 25. This means
distributors and the press, a closed-
that every distributor and dealer will
channel program was picked up at the
be fully rebated for every one of the
Edgewater Beach Hotel from the com-
General Electric sets on which the price
pany's factory on the western edge of
has been reduced."
Chicago. The company expects to have
moderate production of the units by Oc-
Du Mont Building TV Studios
tober
1.
In Center of Manhattan
The
auxiliary unit provides a 121/2-
The Du Mont Television Network has
inch picture. It has a 16-tube chassis, a
unveiled plans for its huge Television
picture tube and the color wheel assem-
Center, which is presently under con-
bly. It is housed in a mahogany console
struction. The center will include the
cabinet
that blends well with standard
largest and most modern video studios
television
sets. There are three controls
ever constructed under one roof.
—contrast,
brightness and color phas-
Chris J. Witting, the network's direc-
ing.
tor and general manager who disclosed
the project, said the network had ac- New Columbus Officers
quired the old Central Opera House
The Columbus Music Trade Associa-
building at 205 East 67th Street, New
tion, Columbus, Ohio, at its recent an-
York, and had already started to con-
nual meeting elected new officers for
vert it for the new medium. He said that
the coming year. They are Roy D. Wells.
Du Mont expects to utilize a portion of
President; Roy Bailey, First Vice-Presi-
it by October 1st.
dent; and H. A. McHenry, Second Vice-
In the Television Center, which is a President; Albert H. Harwick, Finan-
seven story building, Du Mont not only
cial Secretary.
Webster-Chicago Now Making
Color Wheel Assemblies
23