Music Trade Review

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Trailer Equipped with Wurlitzer Organ
Speeds Up Demonstrations and Sales
A Wurlitzer representative with a big
territory and one also with a big idea
for covering it is Ed Baer, West Coast
and according to Mr. Baer no difficul-
ties have been encountered, and they
can travel at a speed of from 45 to 65
MR. AM) MRS. ED. BAKR AND THE TRAILER IN WHICH WURLITZER ORGAN DEMONSTRATIONS
ARE CARRIED TO A PROSPECT'S DOOR.
representative of the Rudolph Wurlitzer
Co., Organ Division.
About a year ago, Mr. Baer bought a
trailer in which he and Mrs. Baer now
travel their territory, not only including
the West Coast but the Rocky Mountain
states. The trailer was built specially to
provide room for the Series 30 Wur-
litzer electronic organ. The entire con-
struction inside and out is of aluminum
and the walls are double and insulated
with fiber-glass. To counterbalance the
weight of the organ, the unit was built
with other heavy equipment back of the
wheels. This became necessary because,
without the weight in front the tongue
pulls upward on the trailer head. The
trailer is pulled by a Ford automobile,
miles per hour.
In employing the trailer, Mr. Baer
has a perpetual display of the Wurlitzer
organ. He tells many interesting ex-
periences of how well this plan has
worked out. Then he tells about when
he made the first demonstration in the
trailer, and they drove to Bakersfield
and before 6 people including a church
committee and the dealer there, Seth
Jayne, played the Wurlitzer in the trailer
setting. "Right then and there," said
Mr. Baer, "a vote was unanimously cast
and a purchase of the Series 30 consum-
mated on the following day."
"We have experienced numerous ex-
periences in which an organ display
completely set up and maneuverable has
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made sales," said Mr. Baer. "We have
also wished many times that we could
have shown merchandise as a factory
representative in our contacts with the
trade generally, and important people
of the buying public. We believe that
the secret of a project of this kind is
to provide adequate time-saving facil-
ities and to keep the waste down to a
minimum. Witli our set-up, we can cover
over 400 miles in one day. When we
check into a trailer court, we are com-
pletely set up with running water,
power, fuel and refrigeration in about
ten minutes.
"While driving on the highway, we
have been hailed by tourists who yell
at us, requesting a 'look-see' at the
trailer. We have stopped on several such
occasions and have shown it off. We
believe that it is in a class representa-
tive of our company and a practical
type for its part in the work we have
to do."
Group Piano Lessons
(Continued from Page 8)
trained teachers.
In July Mr. Clausen gave a lecture in
Long Beach and a class piano demon-
stration, the consequence of which was
that piano classes were inaugurated at
the Pierce Agricultural School last fall.
Southern Activity
In the report on the southern division
by Polly Gibbs, chairman, the high-
lights were stated as follows: "Follow-
ing the success of piano classes in the
New Orleans public schools, after one
semester the demand was so great that
37 schools offered free piano classes
to over 500 children. The interest of
parents in group lessons resulted in a
series of public demonstrations in York
County, Va. There was success in or-
ganizing a piano committee in Ken-
tucky, where heretofore there had been
little interest."
In her report on the southwestern
division, Charlotte DuBois, chairman,
points to the fact that Colorado con-
tinues to point with pride to class piano
program in the Denver elementary
schools and to the enthusiastic endorse-
ment of this work by Dr. John Kendel,
Director of Music Education in Denver
and now vice-president, American Mu-
sic Conference. Class piano is offered
at three elementary schools in Greeley.
Colorado State College also inaugurated
class piano in the fourth grade of its
laboratory school last spring.
In reporting on the workshops which
were held, Dr. Kendel pointed out that
approximately 1500 teachers had been
instructed in class piano procedure in
approximately 20 key cities.
THE MUSIC TRADE REVIEW, SEPTEMBER, 1951