Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
RAY S. ERLANDSON
President
Executive Commitee Meets
in Chicago
The NAMM Executive Committee
met at Chicago's Palmer House, Sep-
tember 14 and 15, to approve and
initiate various Association activities,
including appointment of 1951-1952
Committee Chairmen. All committee
members will attend including, Board
Chairman, Hugh W. Randall, Milwau-
kee; President Ray S. Erlandson, San
Antonio; Vice President Harry E. Calla-
way, San Diego; Earl Campbell, Wash-
ington, D. C. and Arthur E. Godfrey,
Sioux Falls, S. D.
December House & Garden to
Feature Music
Dealers will be delighted over the
timeliness of the December issue of
"House & Garden" magazine which will
greatly stimulate sales of musical prod-
ucts if properly used. This issue will
reach subscribers and newsstands the
latter part of November, just in time to
help influence the selection of Christmas
gifts. Feature articles in the issue will
cover band and orchestra instruments,
organs, pianos, radio, television, tape
and wire recorders, and phonographs.
H & G will supply dealers with merchan-
dising kits for window and store promo-
tion. Dealers will also have the oppor-
tunity of ordering bulk copies of De-
cember H & G at the wholesale price.
Newspaper Promotion Kit
The Fall season is the music business'
big season when dealers should open up
all avenues of promotion. NAMM is
readying a "Back-To-School and Fall
Promotion Kit", containing news stories
and pictures acceptable to local news-
papers. This kit will contain stories fea-
turing music and can be tied in with
local music store advertisements. The
stories will promote interest in music and
will be welcomed by Editors. Members
can secure a set of this newspaper pro-
motional material by sending a postcard
request to NAMM. You will receive an
announcement of its availability within
a short time.
THE MUSIC TRADE REVIEW, SEPTEMBER, 1951
W. R. CARD
Executive Secretary
Tax Collections Reflect Big Sales
Volume
Heavy sales of musical instruments,
radio, television, phonographs, and rec-
ords is reflected in the annual excise tax
collections released by the Bureau of In-
ternal Revenue for the fiscal year ended
June 30, 1951. Collections on musical
instruments tops by $183,555.73, the
previous high of $10,572,682.91 in 1948.
Radios, TV and phonographs also hit
new highs. Comparative figures for 1950
and 1951 are as follows:
ceived special price orders under Section
43 of CPR 7: Steinway & Sons, Allen B.
DuMont Labs. Inc., Magnavox Corn-
p a n y , Packard-Bell Co., Phiico Corp.,
Scott Radio Labs. Tnc, Zenith Radio
Corp.
"Collecting Records" in
American Magazine
John Kobler, in the September issue of
"American Magazine" says, "Disco-
philia is a fascinating hobby the whole
family can enjoy." "Collecting Records
Is Fun!" is an excellent article and
Amount of
1950
1951
Increase
Musical Instruments
$ 8,864,897.36 $ 10,756,238.64 $ 1,891,341.28
Radio, TV, Phonographs
42,084,781.30
128,187,344.37
86,102,563.07
Phonograph Records
5,768,520.92
7,007,075.97
1,238,555.05
Members Urged to Serve
shows how the entire family can become
on Committees
victims of the record bug. The author
President Erlandson has requested the
makes recommendations for starting a
membership to serve on one or more of
collection. The "American Magazine"
NAMM's five standing committees.
article is ideal around which to build a
Those committees are: Advertising,
window and store display. Feature
Legislative, Membership, Sales Training
copies, together with specimens of al-
and Trade Practice. This is an open in-
bums and records suggested as collec-
vitation to all members to give NAMM
tion starters. The "American" is on
the benefit of their ideas. Members are
your newsstands now. The article is on
urged to select at least one of these com-
Page 31. Its promotion is highly recom-
mittees in which he may have an inter-
mended.
est and return his Committee Assign-
OPS Opens Enforcement Drive
ment sheet to NAMM headquarters.
Failure of many retailers in all fields,
Regulation-W Changes
All members have been notified of the
relaxation of Regulation-W, under the
Defense Production Act of 1951. Down
payment on Group B items (Radio, Tele-
vision, Electrical Appliances, etc.) is
now 15% and maximum loan value is
85%. Maximum maturity becomes 18
months. Required down payments may
be obtained (from the customer) in the
form of cash, trade-in or both. On Un-
classified Installment Loans, the max-
imum maturity has been raised to 18
months Remember: Pianos, organs and
musical instruments are not listed items
•, n
i • tvT
under Kegulation-W.
D
Firms Granted OPS Ceiling Prices
The following manufacturers of musi-
cal instruments and products have re-
t 0 file
P™^ cha ? 8
un der C P R 7 h
,
f
prompted OPS to launch a nation-wide
compliance survey. Indications at OPS
a r e t h a t t h e surve
y 1S s e r l o u s a n d n o t
window dressing to indicate activity in
the
enforcement field. Apart from the
fact that actions a ainst
S
individual re-
tailers wiU h a r m t h e
industry's relations
Wlth
consumers and government, wide-
s read lack o f
P
compliance may prompt
0 P S t o im ose m o r e
P
restrictive regula-
t l o n s o n a11
retailing,
New NAMM Constitution and
^
^
^
y
" th * W NAMM
Bulletin
r c * i-
..
f l L r
* or September was a copy ot the Lonsti-
. .
JT> T
J J ^ *I_
tution and By-Laws, as amended at the
Annual Meeting of members. A new
style membership application adopted
by NAMM was also attached.
with
17