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Winter & Co. Receives Fashion Academy
Award for "Imbuing the Musette With Style'
Winter & Co., New York, was signally
honored on June 7th when Emil Alvin
Hartmann, Director of the Fashion
Academy in New York, which is located
within the Fifth Ave. School of Fashion
Paul Lefton Co., and Charles A. Burke,
Adv. Mgr. of Winter & Co.
It was the creation of the "Musette"
back in 1935 that started the great in-
Lecher, his son-in-law. Now it is bein^
operated by the third generation.
Many dealers throughout the country
have been buying used and rebuilt pia-
nos from this company. Mr. Lecher
states that the company has been suc-
cessful in building their business in such
a manner that repeat orders from deal-
ers have steadily increased and the
WILLIAM G. HELLER PRESIDENT OF WINTER & CO., NEW YORK RECEIVES MEDAL AWARD FOR MUSETTE
HARTMAN DIRECTOR OF THE FASHION ACADEMY. PRESENT AT THE CEREMONY WERE L. TO R. WILLIAM
LEFTON ADVERTISING AGENCY, ARTHUR LINTER, COMPTROLLER OF WINTER & CO., JOHN E. FURLONG, VICE
HARTMAN JOHN H. GETTELL VICE PRESIDENT AND SALESMANAGER AND CHARLES A. BURKE ADVERTISING
Design, presented William G. Heller,
President of Winter & Co.. with the
Fashion Academy Gold Medal Award
for "imbuing the Musette with style,
smartness and fashion personality."
In announcing the decision to present
the medal award for 1951 to Winter &
Co., Mr. Hartman wrote: "In extending
the skilled craftsmanship, fine materials
and vibrant tonal quality that have been
traditional with Winter pianos, with dis-
tinctive decorative beauty in design and
styling, the Musette is an artistic
achievement of which you may be
justly proud. Graceful in contour, pro-
portioned by pleasing overall effect and
harmonizing with the decor of the room,
whether it be modern or period, this
exquisite spinet piano enhances the ac-
complishments of playing and the joy of
listening with the added appeal of ex-
terior loveliness."
Among those concerns which have
won the Fashion Award have been the
Ford Motor Co., the Bulova Watch Co.,
Crosley Refrigerators, Kaiser - Frazer.
Motorola, International Silver and
others.
At the presentation, those who were
present besides Mr. Heller were John
E. Furlong, Vice-Pres., and John H.
Gettell, Vice-Pres. in Charge of Sales,
Arthur Linter. Comptroller, William
Wolfson of the advertising agency Al
8
terest in spinet pianos. First in design-
ing this type of instrument, William G.
Heller and his brother, Henry R. Heller,
Sr., contributed in no small manner to
the return in popularity of the piano,
which has steadily grown since the in-
troduction of the spinet type instrument.
The fact that this uniquely designed
instrument has now been awarded the
Fashion Academy Medal can be hailed
by Winter & Co. dealers throughout the
country with considerable satisfaction
and will undoubtedly be used advisedly
in the further promotion of an instru-
ment which has already been recognized
as one of the most saleable, not only due
to its design but also due to the scales
improved consistently since the first
model was produced, with the object of
creating added superiority in tone qual-
ity.
Amerling Piano Co.'s Used Piano
Division Business Steadily Growing
The Amerling Piano Co. at 9418
Church Ave., Brooklyn, N. Y., has es-
tablished a used piano department with
an efficient shop for rebuilding old
pianos, according to Aaron Lecher, who
with Daniel Forman, his brother-in-law,
has been conducting this business for
several years at the above address.
The Amerling Piano Co. was formed
in 1899 by Daniel Amerling and after
his death was continued by Philip
STYLING FROM EMIL ALVIN
WOLFSTON OF THE A. PAUL
PRESIDENT, MR. HELLER, MR.
MANAGER OF WINTER & CO.
volume of business in this used piano
department is growing constantly. Both
grands and uprights are sold either as
is or completely rebuilt. The rebuild-
ing is being done by a staff of piano
craftsmen who have been in the business
for many years.
Ohio Convention
(Continued from Page 7)
Membership. Membership Code, and
Akron Convention Committee, as well as
one to Bert F. Yockey. Sr. for his splen-
did work as President of the Associa-
tion.
Golf Tournament
0n the afternoon and evening of the
last day a golf tournament was held,
followed by a dinner, which was held
at Young's Hotel, a landmark of 100
years on the Ohio Canal, and 25 prizes
were awarded, and in addition a special
one was given to Past President Yockey
for not playing golf. A motion was
made and carried that the Caddy Master
was instructed to send a letter to Otto
B. Heaton expressing the regret that he
could not be present as usual. After a
few remarks by President-elect Dowling
and by President Ray S. Erlandson of
the National Association of Music Mer-
chants, the Convention was adjourned.
THE MUSIC TRADE REVIEW, JULY, 1951