Music Trade Review

Issue: 1951 Vol. 110 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Baldwin Piano Co. Introduces Organ
Operated on Photo-Electric Principle
Now being shown at the. Convention
of the National Association of Music
Merchants for the first time since its an-
nouncement on May 24th is the com-
pletely new and exclusive "photo-elec-
of this astounding new organ is that it
incorporates for the first time in one
instrument the four primary features of
appeal in the organ field—tonal fidelity,
simplicity of playing, modest invest-
THE NEW BALDWIN PHOTO ELECTRONIC ORGAN—EXTERIOR AND INTERIOR VIEWS
trie" organ manufactured by the Bald-
win Piano Co. in Cincinnati, Ohio.
In making the announcement regard-
ing the new organ, the Baldwin Co. has
stated: "The basic musical importance
ment, and minimum maintenance ex-
pense—thus opening a vast new horns
and church market for those who have
heretofore been unable to realize the
full inspiration of fine organ music.
"The photoelectric principle is one
which has been used for a long time in
the film industry to make talking mov-
ing pictures. Among other uses, it opens
doors automatically, controls automatic
machinery, it counts high production
items such as cakes of soap, etc. It per-
forms these functions by converting
variations in a beam of light into varia-
tions in an electric current. The light
falls on a curved semi-cylinder structure
called a cathode, and causes electrons
to be emitted from it. These are picked
up by a center wire called an "anod"
and form an electric current which may
be amplified or otherwise utilized as the
purpose may require. In sound movies,
this device is used to convert a photo-
graphic image of the sound appearing
near the edge of the film (the sound
track ) into audible sound.
"In the new Baldwin organ, a light
source is directed from the bottom of
the tone generator to a photocell at the
top of the tone generator. Between the
light source and the photocell are two
transparent discs—one rotating and one
stationery—and a shutter mechanism.
The rotating disc produces pitch (or fre-
quency) . It has photographically repro-
duced on its surface a series of slots in
Turn to Pase 15
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ust
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RADIOS AND TELEVISION SETS.
New Five Year Factory Guarantee on every Dampp-Chaser.
Standard Discounts to Dealers and Tuners. Order direct or through
your favorite supply houst*.
Each Dampp-Chaser comes packed in a colorful, illustrated display
box, with all necessary mounting hardware and instructions for
any installation.
LIST . . . PLUS YOUR INSTALLATION CHARGE
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UNDERWRITERS'
APPROVED
THE MUSIC TRADE REVIEW, JULY, 1951
DAMPP-CHASER, INC.
!»• O. BOX 520, HENDERSONVILLE, N. C.
13
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Scrap Metal Drive Progresses;
Winter Urges Cooperation
Reproduced herewith is a certificate
which has been mailed to every dealer
who is a member of the National Asso-
The success of this movement through-
out the industry has been manifested in
a report which was sent to the National
Production Authority on June 21st by
L. P. Bull, Chairman of the Iron and
Steel Salvage Committee, in which Mr.
NATIONAL PIANO MANUFACTURERS
ASSOCIATION OF AMERICA. INC
ISOO A R C H STREET
PMIUI-OEI-PM!* 3,
*"*.
ZJhte is to certify that within a period of thirty dayi prior to
. , in cooperation with the conservation program
of the / fationat [-Production *S*ttinorittf, we have ialvayed and
-
•4., of ft'/ iteel and J iron
icrap.
CERTIFICATE TO UK ISSUED TO DEALERS WHO PARTICIPATE IN SCRAP METAL DRIVE.
ciation of Music Merchants, and also
to the dealers who are not. This cer-
tificate is issued to dealers for the sal-
vage they have shown in steel and iron
scrap over a period of thirty days.
Bull stated:
"We have been gratified with the
quick response from our membership in
cooperation with the scrap drive. Our
first letter to the membership went for-
ward on May 31st.
"We have already received reports on
factory sales of scrap totalling 163,160
pounds. Redesign of plates with new
patterns to the foundries has so far re-
sulted in conservation of 205,000
pounds of cast iron, figured on 1950
rates of production.
"As additional members report and
our dealers are able to add their coopera-
tion, we shall advise you further. We
realize that as a very small industry
primarily engaged in woodworking, our
contribution cannot reach important
proportions."
In connection with the scrap drive,
Winter & Co. recently sent a letter to
all their dealers, in which they told them
how they might profit by salvaging the
metal in old pianos, by advising the
public that they were going to burn up
these old pianos in a big bonfire and
invite them to be present. Naturally,
the dealer would tell the public that he
was doing this to salvage the metal for
defense purposes, and he would receive
a certain amount of publicity through
the local papers, with pictures, etc.
In closing his letter, John H. Gettell,
vice-president of the company, stated:
"Last of all. let's look ahead to the fall
when dealer demand for pianos will far
exceed the supply, despite the condition
of business at the moment. Get a re-
ceipt from the junk man when you sell
the scrap metal and send it to us. Every
150 pounds of recovered metal is good
for an extra piano on your reduced fall
quota at the time and for the style you
want. After all. let's face the fact that
the cause behind it all is a very real need
for metal to increase our country's
safety."
That's because these 100%
pure wool hammers are
made under exacting
standards for uniformity
of texture and firmness.
Success in proper voicing
. . . achieving evenness
in tone . . . greatly depends
on the kind of uniformity
present in the hammers
of a piano. It's always
easier with the
Standard Piano Hammers!
Send for booklet on the interesting
story of SH Piano Hammers.
S T A N D A R D PIANO HAMMER CO.
Serving /America's leading piano manujacturers and tuner technicians
3220 West Grand Avenue, Chicago 51, Illinois
14
Model 37X . . . a popular Bremen
model authentically patterned in
transitional styling, recognized for its
outstanding value in tonal perfection and
superb musical performance.
Sremcn Piano (Corporation
Manufacturers
I3rCT)1Cn spinets • q,-on£>\
THE MUSIC TRADE REVIEW, JULY, 1951

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