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The Jfusic fl/iade
REVIEW
Established 1879
CARLETON CHACE, Editor
Alex H. Kolbe, Publisher
V. T. Costello
Associate Editor
NATIONAL
ASSOCIATION
OF MUSIC
MERCHANTS
Alexander Hart
Technical Editor
IHl POORtST
CHILD IS RICH
WDM MUSICAI
• GAINING ^
Piano Murder Will Out
Mary Louise Kauffman
Circulation Manager
Published monthly at 510 RKO Building, Radio
City, 1270 Sixth Avenue, New York 20, N. Y.
Telephones: Circle 7-5842-5843-5844
Vol. 110
MARCH, 1951
the "50th Anniversary Show" and already the manage-
ment has found it necessary to engage additional space
for exhibits. Although we have heard it mentioned that
there is little the piano manufacturers can show which
has not already been shown this year, on the other hand
we know of several cases where new styles are now
being prepared and will be shown at the convention.
There are always those who feel that the trade show
is not worthwhile but in the long run the trade shows
have proved themselves to be the best promotional
efforts that an industry has at its command. In spite of
the times, the mere fact that the music industry is going
to celebrate its 50th anniversary, insofar as this conven-
tion is concerned, makes the 1951 conclave particularly
interesting, and we feel quite certain that everybody
who participates in it will all agree after it is over that
even if there are additional hardships in doing business,
the convention has proved itself of marked benefit simi-
lar to what it has in the past.
No. 3
Business—As We See It
OME time ago a woman went into a piano salon,
where certain well known pianos were sold, and
stated that she wanted to buy a used grand. She
was shown a used grand piano which had been com-
pletely rebuilt, and a price was quoted thereon. She
immediately said that she could get a grand of the same
make and style for less money, which bore a later num-
ber than the one that she was looking at in this piano
salon. The result was that she bought the latter instru-
ment and had it for some time and became very dis-
satisfied with it and wanted to sell it. So, a friend of
hers who was going to buy it asked a representative
of a retail piano house to look it over. Knowing well the
pianos manufactured by this particular manufacturer,
when he did look it over he discovered that the number
shown on the piano was not the original number at all
but was the number of a different model which was
sold by his house some time before. It is quite surpris-
ing to what lengths some merchants will go to make a
sale, but it just seems that in the long run fictitious
action of this kind is discovered. Naturally it does
not reflect credit on the merchant who perpetrates it.
Just how many times such a thing happens in the piano
business is problematical, but if it ever happened in
the automobile or
some other business
the penalty would
\m ml HAT an effort is being made to maintain civilian
J I production has been manifested during the past
^"^ three months by the enthusiasm which has been
shown by various industries which have been holding
conventions and trade shows. For instance, the Toy
Show just closed in New York had
what was one of the most successful
shows in the industry's history. We
have had reports regarding other
shows along the same line of
thought. This seems rather encour-
aging when one considers that we
are all operating in a semi-war eco-
nomy. It looks, from reports from
the Executive Secretary's office of
the National Association of Music
Merchants as if the convention and
CARLETOX CHACE
trade show which will be held by
this organization in July in Chicago will also be one of probably be a jail
the largest that it has ever had. It will be known as sentence.
10
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""" " Editor
THE MUSIC TRADE REVIEW, MARCH, 1951