Music Trade Review

Issue: 1951 Vol. 110 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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RECORDS-ACCESSORIES
Emerson Piano House Solves Three
Speed Record Demonstrations by New Setup
Hearing On RCA's Color
Appeal Set for March 26th
Aware that the introduction of the two
new record speeds called for a scien-
tific revision of display and selling tech-
niques, Emerson Piano House, Decatur,
111. music store, streamlined the opera-
tion of its record department. Store
executives now report the changes
reaped amazing customer response.
The store's record department had
been geared to function as a top retail
outlet for 78 r.p.m. records. Like other
such operations, it was unprepared to do
an adequate job of handling 33 1/3
and 45 r.p.m. records. So Emerson
changed its operation.
In the design of their new display
racks, they combined visual selling
theories and the self-service idea. The
racks were designed to permit the cus-
tomer to find and handle the greatest
number of records possible. A single
record storage and display unit was
remodeled to afford a categorized dis-
play of 33 1/3 albums with from eight
to ten different categories. This was de-
liberately aligned with the entrance of
the record department so that it is one
of the first things the customer sees
upon entering.
Horizontal slides were mounted par-
allel with the walls and pillars to form
display racks for 45 r.p.m. albums. Open
at both ends, they permit the display
of the covers of 225 45 r.p.m. alburns.
The albums can be readily removed for
inspection and demonstration.
The listening equipment was. how-
ever, the most important part of the
store's remodeling program. In the past.
Emerson's had eleven listening booths,
each equipped with a one-speed demon-
strator. In addition, they had a shop
demonstrator. With the advent of
33-1/3 r.p.m. records, one of the booth
demonstrators was equipped to play
33-1/3 r.p.m. records, as was the shop
demonstrator.
As sales of 33-1/3 speed records in-
L. F. Cramer Dti Mont Liaison
Officer for Government Work
Leonard F. Cramer, Vice-President
and Director, Allen B. Du Mont Labora-
;ories, Inc., has been named to head the
firm's newly-formed Government Liaison
Department, it was announced recently
at company headquarters in Clifton,
New Jersey.
The new department will be respon-
sible for Du Mont's defense mobilization
planning and will work with govern-
ment officials on armed forces contract
negotiations.
During World War II, Mr. Cramer
had charge of Du Mont's negotiations
with the government and planned the
firm's war production, from its first con-
tract with the Signal Corps.
22
creased and 45 r.p.m. records were in-
troduced, this was, naturally, found to
he inadequate.
Eight of the eleven booths were con-
verted to remote control units. A speak-
er was mounted in each booth but the
playing equipment was not. Instead,
nine Webster - Chicago three - speed
changers were mounted on shelves at
the right end of the sales counter. Eight
of these played into the booths and
the ninth was used as a shop demon-
strator. A micro-switch on each Web-
ster-Chicago changer leads to a light
panel mounted just above the changer
section. This panel shows at a glance
from any part of the record shop just
what booths are being used. This al-
lows the record salesmen to direct cus-
tomers to any empty booth without the
necessity of peering into each booth in-
dividually in the search for an empty
one. All records in these eight booths
are played from the control section
near the counter. The customer selects
his records and they are piled on the
changer and the mechanism is started,
the sound traveling to the amplifier
mounted out of sight behind the sales
counter and. through a second wire, in-
to the listening booth. Each speaker in
each of the booths is equipped with a
ieject button so that the customer may
reject the records at will. A control in
each booth also permits the customer
to adjust the volume.
Because a good many of Emerson's
customers confine their purchases to
45 r.p.m. records, two booths were
equipped for the playing of 45 r.p.m.
records exclusively, also played by re-
mote control from behind the sales
counter. The other booth is equipped
with just a 78 r.p.m. demonstrator and
is for the use of those few customers of
Emerson's who still prefer to play their
selections themselves.
The Supreme Court has agreed to
review government approval of Colum-
bia Broadcasting System color tele-
vision.
The approval by the Federal Com-
munications Commission was attacked
by the Radio Corp. of America. RCA's
competing TV color system was rejected
by the FCC when it gave a go-ahead to
the CBS color plan.
The Supreme Court set March 26 for
arguments on the long-standing dispute.
In its order accepting the RCA ap-
peal the high tribunal also let stand a
temporary court order against the start-
ing of CBS color telecasts while the case
is m litigation.
The order blocked such telecasts be-
fore next April 1. It was issued by a
special three-judge U. S. District Court
in Chicago last Dec. 22. The special
court at that time, however, upheld by
a two to one vote the FCC's approval
of CBS's mechanical method of color
telecasting.
THE MUSIC TRADE REVIEW, MARCH, 1951
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARTIN
(Continued from Page 11)
Company in Kansas City. For two or
three years he traveled over Kansas,
Oklahoma and Nebraska under J. W.
Jenkins.
In 1900 the Jenkins' Music Company
opened a branch house in Hutchison,
Kansas, which he managed for twelve
years. A few years later he sold his in-
terests in Hutchison and joined the
Martin & Adams Music Company in
Wichita, owned by his brother.
Selling their interests to J. 0 . Adams,
brother John jointed the Gulbransen Co.
For two or three years he traveled all
over the United States, representing and
demonstrating the Gulbransen Register-
ing piano.
In 1921 Mr. Martin went to Los An-
geles, representing the Gulbransen Co..
both wholesale and retail, on the Pacific
coast. His brother died in March 1929
and since that time Mr. Martin has re-
mained with the Gulbransen Co.
In speaking of the present situation.
Mr. Martin said: "In the last two years,
my dealers have been successful in sell-
ing to the Los Angeles schools 453
Gulbransen pianos (115 of which were
Grands.) I am, naturally, very proud
that I was helpful in securing this num-
ber of pianos for the schools, inasmuch
as these pianos had to be made in addi-
tion to their regular line of dealers
pianos. This was quite an accomplish-
ment for the factory, as the pianos had
to be delivered on time, and, of course,
in first-class condition, as is required by
the Los Angeles schools. At the present
REBUILT and RECONDITIONED
GRAND and UPRIGHT
also MIRRAPIANOS
A National Reputation for High Grade
Workmanship, Durable Construction,
Artistic Finishes
Jlrotitoin
Co.,3m.
Est. 1914
Harry Brodwin, Pres.
246 West 23rd Street, New York 11, N. Y.
time, I maintain a Rental Piano Depart-
ment, probably have 180 pianos rented,
which are all good models and stay
rented about all the time. This depart-
ment I expect to carry on, as it will be
under good management and take care
of itself."
Mr. Martin owns a 260-acre farm near
Atchison, Kansas, which he visits once a
year. He also has a home at Malibou
Lake. His son died in the first world war
and his wife passed away a year ago last
June.
"I can truthfully say," said Mr. Mar-
tin. I think the piano business is still the
nicest business anyone could engage in.
If I were a young man again, I would
do just the same as I have done, only,
I would do it better. I would learn piano
tuning because that gives you knowledge
and confidence in the piano you are
selling.
I am very thankful that I was able to
spend the many years I did with the
J. W. Jenkins Sons Music Co. and I am
extremely happy that I connected up
with the Gulbransen Company 31 years
ago.
BEACH
CARILLONETTE CHIMES
TOWER BELL REPRODUCER
and the
MINI-CHIMES
"Nothing But a Bell Rings Like a Bell"
SEND FOR CATALOGS
BEACH INSTRUMENT CORP.
165 Oraton St.
Newark 4, N. J.
about why Bauer Benches are fast becoming a national favorite. These
sturdily constructed benches carefully styled to match all well known
piano makes and styles come to you superbly finished in correct colors.
Our motto "Bauer Better Benches" is based upon the conviction of the
trade that a fine piano deserves a fine bench and conversely that a fine
bench greatly assists in the sale of a fine piano.
BAUER BENCH COMPANY, INC.
THE MUSIC TRADE REVIEW, MARCH, 1951
Buys a Wurlitzer by Phone at
Midnight
A most unusual piano sale happened
recently in Anthony, Kansas. H. Brand of
the Wood Music Co. in that city, received
a telephone call at 12:00 Midnight. The
voice on the phone said: "I want to buy
a Wurlitzer piano—and I want it de-
livered immediately."
Mr. Brand climbed out of bed, hustled
down to his store, picked out a Wur-
litzer piano finished in Plastic Fabric—
and delivered it to the customer at 1:00
A.M.
In commenting on the sale Mr. Brand
said: "At first I thought it was either a
joke or the fellow was inebriated, but
after talking to him a few minutes I
found out that he meant business—and
I gladly gave him the prompt service
which he wanted."
RCA Victor Launches Ad. Campaign
In Support of TV Line
RCA Victor, in support of its 1951
television line, launched this week a
month-long newspaper advertising cam-
paign that will include full-page and
half-page insertions in 137 leading pap-
ers in 108 cities, it was announced by
J. M. Williams, Advertising Manager
of the company's Home Instrument De-
partment.
• The full-page ads feature nine of the
uhere 3 no Jecret.
44 PELHAM ROAD
14 instruments in the current TV line,
and copy outlines reasons "Why more
people buy RCA Victor than any other
television," emphasizing the company's
position of leadership in the industry.
The half-page ads contain similar copy
and feature two television models.
NEW ROCHELLE, N. Y.
Model 37X . . . a popular Bremen
model authentically patterned in
transitional styling, recognized for its
outstanding value in tonal perfection and
superb musical performance.
Bremen Piano Corporation
Manufacturer
3047 W. CARROLL AVE. • CHICAGO
12, ILLINOIS
PLAYERS REBUILT
• Airmotors
• Pneumatics
• Bellows
• Rebuilt
Write:
TOLBERT F. CHEEK
11 Beauport Avenue, Gloucester, Mass.
Used Grand and Upright Pianos
Selection of 200 instruments
Write, Phone or Call
SAMUEL ORR
390 Washington St.
Newark 2, N. J.
Mitchell 2-1502
"Pennies from Heaven"
23

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