Music Trade Review

Issue: 1951 Vol. 110 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
A. This term has not yet been fully
defined and interpretations will soon be
issued covering many of the cases which
will arise. It is clear, however, that such
services as those performed by physi-
cians, lawyers, architects, etc., are ex-
empt, whereas services performed by
barbers, beauticians, valet shops, radio
and television repair men, household
appliance repair men, and the like, are
not exempted.
Q. What records is the retailer re-
quired to keep?
A. Base period records and current
records (see below). This requirement
is very important. It is set forth in Sec-
tion 16 of the Regulation which should
be read carefully. The retailer should
keep, as base records (1) Those records
which he had on Jan. 26, 1951, which
show prices charges for goods and serv-
ices delivered during the base period or
offered for base period delivery, and
also those records which show his latest
net costs up to that date for commodi-
ties purchased by him. (2) A statement
of the categories of merchandise which
he delivered during the base period or
a list of services which he supplied dur-
ing the base period. (3) A statement
showing ceiling prices of all commodi-
ties and services which he delivered or
offered for delivery in the base period,
together with an identification of each.
As an alternative to (3) he may retail
his invoices, (4) a statement of his cus-
tomer differentials. The statements and
list specified in (2), (3) and (4) above
must be prepared by March 1, 1951, and
preserved thereafter.
(The current records required by
Section 16 include (1) those customar-
ily kept by a retailer showing prices
which he charged for the commodities
and services. (2) records showing the
basis of such computations as are nec-
essary to establish his ceiling prices
under the Regulation, and (3) his pur-
chase invoices, on which he should re-
cord his initial selling prices and the
section of the Regulation under which
he prices his merchandise.)
Manly Fleischmann
Now NPA Administrator
Secretary of Commerce Charles Saw-
yer has announced the appointment of
Manly Fleischmann as Administrator of
the National Production Authority.
Mr. Fleischmann has been Acting
NPA Administrator since William H.
Harrison became Administrator of the
Defense Production Administration Jan-
uary 23. Prior to his position as Acting
Administrator of NPA, Mr. Fleischmann
THE MUSIC TRADE REVIEW, FEBRUARY, 1951
was General Counsel for the agency
since its establishment in the U. S. Cham-
ber of Commerce last September.
Born in Hamburg, N. Y., July 15,
1908, Mr. Fleischmann has been a resi-
dent of Buffalo, N. Y., for a number of
years. He is a senior member of the
law firm Fleischmann, Auspurger, Hen-
derson and Campbell of Buffalo. For the
past two and one-half years, Mr. Fleisch-
mann has operated the Sterling Engine
Company of Buffalo as receiver appoint-
ed by the U. S. District Court.
He first entered Federal Service in
April 1941, serving until August 1943
as Assistant General Counsel of WPB
and its predecessor agencies.
country-wide publicity in the press, and
the suggestions contained therein were
widely used. The Council, on request,
assisted and advised the State Depart-
ment, War and Navy Departments, the
Veterans Administration and the U. S.
Maritime Commission on matters per-
taining to music. Its first President sat
on the Music Committees of the State
Department and the Joint Army and
Navy Committee for Welfare and Recre-
ation, and also on the Committee which
advised the Government on the lightest
weights of music papers that could be
used for publication during wartime.
National Music Council Offers
Its Service to Government
At the last General Meeting of the
National Music Council the following
resolution concerning the use of music
during the National Emergency was
unanimously passed:
WHEREAS- music, on account of
its universal appeal, is a source of
inspiration in times of national
emergency, and
WHEREAS during World War II
the vital importanc eof music for
the strengthening and preservation
of civilian and military morale was
completely demonstrated, and
WHEREAS
the
Government
through a full recognition of value
of music in the National Emergency
by its various departments could
immensely stimulate its use, be it
RESOLVED, that the National
Music Council offer its services to
the Government to assist with all
its facilities and those of its mem-
ber organizations in the use of mu-
sical activities in the armed forces
and in communities throughout the
nation for the stimulation of our
people in the National Emergency,
and
RESOLVED, that a copy of this
resolution be sent to the President
of the United States and to other
appropriate government and mili-
tary officials.
The National Music Council consists
of forty-four nationally active musical
organizations, with a combined indi-
vidual membership of over 600,00.
During World War II the Council
devoted much of its attention to the
use of music in strengthening national
morale, both military and civilian. In
January, 1942, it published a national
program of suggested musical activities
to assist in the war'effort. This was given
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,23
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RECORDS-ACCESSORIES
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IZL
Zenith Releases Figures
4 Weeks Phonevision Tesf
The Zenith Radio Corp. has released
information on the first 4 weeks' opera-
tions of its limited commercial test of
Phonevision, a system of subscription
television whereby 300 typical Chicago
families are being offered a daily choice
of feature motion pictures at a "home
box office" fee of $1 per movie. The
test which began January 1, is being
conducted to provide the Federal Com-
munications Commission with data on
the degree of public interest in and ac-
ceptance of Phonevision as a system
whereby ipeople may pay, to see in their
homes via television, for such programs
as feature motion pictures and other
entertainment that they are now accus-
tomed to pay to see in theaters, stadia.
etc.
During the first 4 weeks of the test, the
Phonevision home-movie service had
2,561 "box-office sales" from among its
300 test families. That is, the average
test family "went to the movies at home"
&1/2 times during the period, or slightly
more than twice a week.
During the first week, with a high
novelty factor present, the average fam-
ily saw 3.1 movies, but for the last
three weeks patronage had settled down
to an average of 1.8 movies per week.
To illustrate, Commander McDonald
pointed out that if only the ten million
American families who now have televi-
sion sets proved as willing to pay to see
feature films on them as the 300 test
families have during the first 4 weeks,
the results add up to over one billion
dollars per year.
"Here's what we know so far," he
said: "On an overall average for the
period, we have reached 30% of our
audience—our 10 lowest grossing pic-
tures reached 22% of our audience.
"Nine out of ten of our test families
reported that they prefer a movie on
Phonevision at home rather than seeing
it in the theater.
24
'"The spread of viewing habits is very
wide, as might be expected, since our
panel was selected to give us a typical
cross-section of homes. Four families
have seen only one film during the
period, and one rugged family has seen
all of them. The median family has seen
just over two films per week."
"The big question is, 'how do these
figures compare with the normal movie-
going habits of typical families who now
see the same kind of movies in their
local movie theaters?' Based on pub-
lished survey figures, there are currently
about 60 million movie admissions per
week. This would indicate that the aver-
age American goes to the movies less
than once every two weeks. Hence our
test families, who were selected for us
by the National Opinion Research center
of the University of Chicago in order
to insure a true cross-section, are seeing
movies more than three times as often
at home on Phonevision as the average
American sees them at the movie
houses."
"Our experience to date, disregarding
the first week because of its high novelty
factor, shows an average attendance of
1.8 times per week per family. Project-
ing this against the 10 million television
receivers presently in use in the United
States and considering 50%' of the in-
come as the producer's share. Holly-
wood's annual income from Phonevisiop
would be over 450 million dollars."
Revised Edition of New RCA Victor
Record Catalog to Be Issued in Mar.
The first revised editions of RCA
Victor's new Music America Loves Best
and Request catalogs, initially published
last fall, will be issued the latter part of
March, according to L. W. Kanaga, Gen-
eral Sales and Merchandise Manager of
RCA Victor's Record Department. The
1950 catalog format was a departure
from previous one-volume editions nd
listed separately those items immediately
available and that merchandise on
which a special order service is main-
tained. The first revised editions embody
a number of suggestions made by dealers
and distributors for increasing efficient
use of the catalogs.
In the Music America Loves Best cat-
alog cross-references to the Request
catalog will be eliminated. There will no
longer be a Current Release section, with
this feature being replaced by the de-
tailed listing of new merchandise in the
bodv of the book.
Jack M. Williams RCA Victor
Home Instrument Adv. Mgr.
Jack M. Williams has been appointed
Advertising and Sales Promotion Man-
ager of the RCA Victor Home Instru-
ment Department. Mr. Williams, has
for the past year served as special assist-
ant to the company's Director of Public
Relations.
With RCA Victor since 1926, when
he started as a junior clerk in the com-
pany's payroll department, Mr. Wil-
liams has held important posts in its
Record, Home Instrument, and Distribu-
tion departments. He served as Adver-
tising Manager of the Home Instrument
Department for a period in 1947 and
1948, and is being recalled to the post,
Mr. Mills said, to make available his
background of experience and accom-
plishment in product advertising and
sales promotion.
Mr. Williams was Advertising and
Sales Promotion Manager of the RCA
Victor Record Department from 1938
until the outbreak of World War II,
during which he was assigned to an
important war activity with the com-
pany.
In November, 1948, when RCA Victor
prepared to launch its campaign to in-
troduce the new 45-rpm record-playing
system, Mr. Williams was recalled to the
Record Department on special assign-
ment to head up sales and merchandis-
of the new 45-rpm record.
THE MbSIC TRADE REVIEW, FEBRUARY. 1951

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