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Winter & Co. Dealers Get Complete Set
of Musette Promotion Material
Winter & Co., New York started the
new year by furnishing all their dealers
some of the most forceful piano promo-
tion dealer helps which have as yet been
produced in the piano industry. To be-
gin with, the company announced a new
catalogue which not only displays photo-
graphs of some of the manufacturing
operations of Winter & Co's Musettes
but explained the constructural features
retail salesman's sales book, and the
color pictures could be used toward
making a sale easier, and that they can
be used to point out the reasons why the
Musette is worth a customer's investment
by pointing to the latest exclusive fea-
tures of the instrument.
Included also in this promotion effort
is a folder entitled — "Show Your Pros-
pects Something Different for Extra
Musette
Pianos
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MUSETTE WINDOW CARD IX GREEX AND BLACK WITH FOUR COLOR REPRODUCTION
OF THE FEDERAL MODEL.
of the new Musette, such as the prac-
tiano pedal, the unitized construction,
the accra-crown sounding board, the
resotonic bridge and authentic period
designs. It gives a brief history of the
company, showing the reproduction of
a photograph of Gottlieb Heller, founder,
and in an envelope on the back cover
furnishes the dealers with four-color re-
productions of the 7 Musette models in
very artistic room settings.
In a letter attached to the catalogue,
the company states: "The room settings
are authentic. The furnishings are the
designs of exclusive furniture makers'
whose clientele buy through an interior
decorator. Each room setting was de-
signed by a leading interior decorator
to show how effectively and beautifully
the Musette can fit into a wide range of
room decors."
Attached to this letter was a list of
suggested ways that this brochure can
be used advantageously by any dealer.
There were 7 suggestions, including the
thought that it could become part of each
22
Sales" — which when opened up dis-
plays 9 different newspaper advertise-
ments in various sizes as used by several
prominent dealers. There is also a
smaller folder contained therein, which
displays 6 of the Musette models in
black-and-white reproduction, including
the Colonial, Early American, Chippen-
dale, Louis XV, Swedish Modern and
Federal, which also draws attention to
the outstanding features of the instru-
ment and is so arranged so as to make it
available as a unique mailing piece to be
sent out to prospects and customers. A
large window card, reproduced here-
with, is also included, one of the most
effective for piano use yet to be devised.
Thus, Winter & Co. dealers through-
out the country have been furnished
with something that can be used with
telling effect, and in commenting on
this promotion recently, Charles A.
Burke, advertising manager of the com-
pany, stated that from the initial con-
gratulatory messages which he has been
receiving from dealers, this promotion is
evidently very popular. "In fact one
dealer wrote us that by using the illus-
trations he had already sold a piano
and that he was very enthusiastic and
was using the promotion to very good
advantage." said Mr. Burke.
ASPT to Hold Four
Regionals and Convention
The American Society of Piano Tech-
nicians has four regional conventions
scheduled for the early part of 1951.
These are Houston, Texas, January 19
& 20, Rice Hotel; Chicago, 111., January
27 & 28, Hotel Sherman; Milwaukee,
Wis., February 10, Hotel Wisconsin;
New York City, February 11, 12, 13,
Hotel New Yorker.
Technical and business education will
be featured at all the regional conven-
tions with special stress being placed on
ways and means for establishing more
complete cooperation with the piano
manufacturing and piano retailing in-
dustries.
All piano service men, piano mer-
chants and
invited to attend the meetings. Personal
invitations to piano factory technical
experts have been issued.
The Society's annual national conven-
tion will be held the last week in June
at the Hotel Schroeder, Milwaukee, Wis.
Giralt, S.A., of Havana Appointed
DuMont Cuban Distributor
Giralt, S. A., of Havana, oldest and
leading distributor in the Republic of
Cuba, has been franchised an exclusive
distributor for DuMont television re-
ceivers, it was jointly announced re-
cently by Ernest A. Marx, general man-
ager, receiver sales division, Allen B.
DuMont Laboratories, Inc., and Jose
Giralt, president of Giralt, S. A. The
franchise, effective immediately, covers
the entire republic of Cuba.
The appointment of Geralt, S.A. is the
first franchising of a foreign distributor
by the DuMont organization.
Giralt, S.A. is the oldest distributor
in Cuba.
MRS. JOHANNA HESSMER
Mrs. Johanna Hessmer, wife of
Paul Hessmer, secretary-treasurer of the
Amsco Wire Products Corp., Ridgefield,
N. J., passed away on December 26th at
her home in Tenafly, N. J. Besides her
husband she is survived by two sisters
in this country, Mrs. Anna Berger and
Mrs. Margaret Herbst and her mother
and two brothers in Germany. Funeral
services were held in Tenafly on Decem-
ber 28th and interment was in Bayview
Cemetery, Jersey City, N. J.
THE MUSIC TRADE REVIEW, JANUARY, 1951