Music Trade Review

Issue: 1951 Vol. 110 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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Gov't Restrictions Limits
Use of Cobalt for TV
The Government invoked rigid con-
trol on December 29 over the distribu-
tion and use of cobalt, a strategical
metal vital to the production of jet en-
gines and many other defense items.
Manufacture of television and radio
receivers will be affected by the action
as well as that of other electrical appli-
ances, according to a spokesman for the
National Production Authority
Cobalt, a vital metal of many uses,
will go under almost complete Govern-
ment allocation Feb. 1. The order af-
fecting it is the most stringent of its kind
yet issued by the National Production
Authority. After Feb. 1 every purchase
of more than twenty-five pounds of
cobalt must have N.P.A. approval.
Essential uses of the metal include
the manufacture of radar, of heat-re-
sistant steel, such as that needed for gas-
turbines, jet engines and gun-barrel lin-
ings, of cutting tools and of hard facings
for dies.
Permanent magnets used in radio and
television speakers contain cobalt. The
industry plans to switch to other types
of speakers, but production is expected
to be affected at least temporarily.
The United States obtains 95 to 99
per cent of its cobalt supplies from
Africa, mainly the Belgian Congo. It is
also produced in Canada, but none of
the Canadian output 'has been made
available to this country.
Supplies are extremely short, mainly
because of requirements for jet engines.
Consumption by the radio and television
industry increased about 200 per cent
in a year.
As an interim measure, the N. P. A.
reduced civilian use of cobalt in Jan-
uary to one-third of the total used in
January of 1950.
When the order takes full effect Feb.
1, monthly allocation authorizations
will have to be obtained from the N.P.A.
THE MUSIC TRADE REVIEW, JANUARY, 1951
for the sale or purchase of more than
twenty-five pounds of cobalt. Use for
specified pigment-making purposes will
be limited to fifty pounds in any t'hree
months. Inventories will be limited to
one month's minimum requirements or
"a minimum practicable working inven-
tory," whichever is less.
RCA Victor 1951 TV Line
Has 14,17 and 19-Inch Tubes
RCA Victor's 1951 Million Proof
line of television receivers will feature
14, 17 and 19-inch picture tubes and
will be introduced later this month, it was
announced recently by Allan B. Mills,
General Sales Manager of the RCA Vic-
tor Home Instrument Department.
Suggested list prices for the 1951 line
will range from $219.95 for a 14-inch
table model to $825 for a 19-inch con-
sole with AM-FM radio, 45-rpm phono-
graph, combination 33 1/3 and 78-rpm
phonograph and generous record storage
space, Mr. Mills said.
Current models being carried over
into 1951 will have the suggested list
prices which prevailed at the end of
1950, Mr. Mills disclosed.
RCA Record Executives
More to New York Offices
To effect closer coordination of RCA
Victor Record Department sales, mer-
chandising, and promotional activities
with Artists and Repertoire functions
now located in New York, top executives
of the department have moved their
headquarters from Camden, N. J., to
New York.
Involved in the move, which is effec-
tive immediately, are Lawrence W.
Kanaga, General Sales and Merchandise
Manager; David J. Finn, Advertising
and Sales Promotion Manager; Robert
M. Macrae, Merchandise Manager; Ed-
ward 0 . Welker, Sales Planning Man-
ager; and Edward Dodelin, Field Sales
Supervisor.
Crosby and Gable Pictures on
Zenith Phonevision Test
After 191/2 years of research and the
expenditure of millions of dollars,
Zenith Radio Corp. launched its gov-
ernment authorized, limited commercial
test of Phonevision on January 1.
First full length feature motion pic-
tures without advertising to be offered
by Phonevision to the 300 Chicago fam-
ilies who are participating in the test,
at a home admission fee of $1 for each
picture ordered and seen, were January
1—4:00 P.M.—April Showers starring
Jack Carson and Ann Sothern; 7:00
P.M.—Welcome Stranger starring Bing
Crosby, Joan Caulfield, and Barry Fitz-
gerald; 9:00 P.M.—Homecoming star-
ring Clark Gable and Lana Turner.
These three pictures are of a caliber
never before presented to the home
video screen—since their release they
have grossed more than twelve million
dollars at theater box offices.
Following this "premiere" of thePhone-
vision test, feature films supplied by
Hollywood and European producers
will be presented to the Phonevision test
audience three times daily, at 4:00, 7:00
and 9:00 P.M. The film shown at 4:00
P.M. one day will be shown at 7:00
P.M. the next, and at 9:00 P.M. on the
third day. Hence, each family will have
the opportunity on three different days
to see 'each film, and will at the same
time have a choice of three different
pictures on any particular day.
Radio-TV Production Record
At the peak of the Fall boom, the
Radio-Television industry was produc-
ing television receivers at an annual rate
of 10,000,000 sets, and radios at the
rate of 17,000,000 units, according to
R. C. Sprague, President of the Radio-
Television Manufacturers Association.
An all time record for the industry will
be set for 1950 when manufacturers'
billings of television and radios exceed
$1,500,000,000.
21
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Winter & Co. Dealers Get Complete Set
of Musette Promotion Material
Winter & Co., New York started the
new year by furnishing all their dealers
some of the most forceful piano promo-
tion dealer helps which have as yet been
produced in the piano industry. To be-
gin with, the company announced a new
catalogue which not only displays photo-
graphs of some of the manufacturing
operations of Winter & Co's Musettes
but explained the constructural features
retail salesman's sales book, and the
color pictures could be used toward
making a sale easier, and that they can
be used to point out the reasons why the
Musette is worth a customer's investment
by pointing to the latest exclusive fea-
tures of the instrument.
Included also in this promotion effort
is a folder entitled — "Show Your Pros-
pects Something Different for Extra
Musette
Pianos
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MUSETTE WINDOW CARD IX GREEX AND BLACK WITH FOUR COLOR REPRODUCTION
OF THE FEDERAL MODEL.
of the new Musette, such as the prac-
tiano pedal, the unitized construction,
the accra-crown sounding board, the
resotonic bridge and authentic period
designs. It gives a brief history of the
company, showing the reproduction of
a photograph of Gottlieb Heller, founder,
and in an envelope on the back cover
furnishes the dealers with four-color re-
productions of the 7 Musette models in
very artistic room settings.
In a letter attached to the catalogue,
the company states: "The room settings
are authentic. The furnishings are the
designs of exclusive furniture makers'
whose clientele buy through an interior
decorator. Each room setting was de-
signed by a leading interior decorator
to show how effectively and beautifully
the Musette can fit into a wide range of
room decors."
Attached to this letter was a list of
suggested ways that this brochure can
be used advantageously by any dealer.
There were 7 suggestions, including the
thought that it could become part of each
22
Sales" — which when opened up dis-
plays 9 different newspaper advertise-
ments in various sizes as used by several
prominent dealers. There is also a
smaller folder contained therein, which
displays 6 of the Musette models in
black-and-white reproduction, including
the Colonial, Early American, Chippen-
dale, Louis XV, Swedish Modern and
Federal, which also draws attention to
the outstanding features of the instru-
ment and is so arranged so as to make it
available as a unique mailing piece to be
sent out to prospects and customers. A
large window card, reproduced here-
with, is also included, one of the most
effective for piano use yet to be devised.
Thus, Winter & Co. dealers through-
out the country have been furnished
with something that can be used with
telling effect, and in commenting on
this promotion recently, Charles A.
Burke, advertising manager of the com-
pany, stated that from the initial con-
gratulatory messages which he has been
receiving from dealers, this promotion is
evidently very popular. "In fact one
dealer wrote us that by using the illus-
trations he had already sold a piano
and that he was very enthusiastic and
was using the promotion to very good
advantage." said Mr. Burke.
ASPT to Hold Four
Regionals and Convention
The American Society of Piano Tech-
nicians has four regional conventions
scheduled for the early part of 1951.
These are Houston, Texas, January 19
& 20, Rice Hotel; Chicago, 111., January
27 & 28, Hotel Sherman; Milwaukee,
Wis., February 10, Hotel Wisconsin;
New York City, February 11, 12, 13,
Hotel New Yorker.
Technical and business education will
be featured at all the regional conven-
tions with special stress being placed on
ways and means for establishing more
complete cooperation with the piano
manufacturing and piano retailing in-
dustries.
All piano service men, piano mer-
chants and invited to attend the meetings. Personal
invitations to piano factory technical
experts have been issued.
The Society's annual national conven-
tion will be held the last week in June
at the Hotel Schroeder, Milwaukee, Wis.
Giralt, S.A., of Havana Appointed
DuMont Cuban Distributor
Giralt, S. A., of Havana, oldest and
leading distributor in the Republic of
Cuba, has been franchised an exclusive
distributor for DuMont television re-
ceivers, it was jointly announced re-
cently by Ernest A. Marx, general man-
ager, receiver sales division, Allen B.
DuMont Laboratories, Inc., and Jose
Giralt, president of Giralt, S. A. The
franchise, effective immediately, covers
the entire republic of Cuba.
The appointment of Geralt, S.A. is the
first franchising of a foreign distributor
by the DuMont organization.
Giralt, S.A. is the oldest distributor
in Cuba.
MRS. JOHANNA HESSMER
Mrs. Johanna Hessmer, wife of
Paul Hessmer, secretary-treasurer of the
Amsco Wire Products Corp., Ridgefield,
N. J., passed away on December 26th at
her home in Tenafly, N. J. Besides her
husband she is survived by two sisters
in this country, Mrs. Anna Berger and
Mrs. Margaret Herbst and her mother
and two brothers in Germany. Funeral
services were held in Tenafly on Decem-
ber 28th and interment was in Bayview
Cemetery, Jersey City, N. J.
THE MUSIC TRADE REVIEW, JANUARY, 1951

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