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Comic Book Influence
Publication of a comic book featur-
ing music for children, resulting from
efforts of the American Music Confer-
ence, has had several after effects that
indicate the widespread influence of
such public relations activity.
Most hearwarming was a one-para-
graph letter received by the editors of
Daredevil Comics, which devoted the
main feature in the June issue to a story
called "The Busted Guitar," from a boy
in Jersey City, N. J., who said:
"I have been taking piano lessons,
and was going to give them up, but after
reading your story, 'The Buster Guitar'
in issue No. 63 of Daredevil Comics, it
gave me more encouragement. Keep up
the good work."
Enthusiasm for the contribution made
by this comic book was expressed by
leaders of national civic and educational
groups. Typical were letters from Wal-
ter Ingram, administrative assistant of
Kiwanis International, and R. L. Under-
wood of Michigan State College, who is
president of the Music Teachers Na-
tional Association.
Said Mr. Ingram: "This is certainly
a clever method of bringing this chal-
lenge to a large number of boys and
girls, and I certainly feel that the Glea-
son Publishing Company is to be com-
mended for developing a publication
which would include this type of car-
toons and feature picture stories, hav-
ing in mind especially a circulation
which would involve more than 9,000,-
000 readers."
Dr. Underwood stated: "I never
dreamed that I would be sitting in my
easy chair reading comic books. . . .
1 was very interested in seeing that this
particular publisher had tried to get out
something that was wholesome. I don't
know how kids would react to that par-
ticular set of comics but here's one adult
who thought it was pretty good. I am
circulating it among our music educa-
tion people to give them an indication
as to what is happening."
The July issue of Daredevil Comics
also devoted its main story to an inspira-
tional treatment of music, called "Big
Brother Trouble." Discussions are be-
ing conducted between the AMCB public
relations representatives and the Gleason
Publishing Co. for further development
of the medium on behalf of music for
children.
Festival Marks Workshop
Anniversary
An anniversary music festival on July
4 will mark the first year of the rural
music project in Juneau County, Wis-
consin. An AMC staff man is working
with local readers in preparing for the
event. Illinois now has three rural
county musical programs now in opera-
tion. In Tennessee, AMC plans a similar
project in a selected pilot rural county
selected by the U. of Tennessee. AMC
REBUILT and RECONDITIONED
SALES INVESTMENT
(Continued from 1'age 17)
all there is to know about selling pianos
is not only kidding himself but is on
the way out.
In my contact with music merchants
all over the country I could cite many
specific cases where proper supervision
and control of sales activities have pro-
duced highly successful sales volumes,
against competitors whose establish-
ments were far superior in location,
store fixtures, yes, even length of time
in business. Conversely, I have seen
many very pretentious stores whose
atmosphere exuded opulence, where the
bowing and scraping was tops, yes,
even your shoes would sink into luxur-
ious Sarouk rugs, but somehow or other
their competitor was getting the busi-
ness. This is a situation where the
owner apparently had a lot to offer,
except the ability and know-how to
meet the public and make it believe
(Turn to Page SO, Col. 2)
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22
field and workshop activity in May also
was concentrated in San Francisco and
Sacramento, California, and sections of
Massachusetts, Maryland, and South Da-
kota.
In Greene County, North Carolina,
following the AMC's survey there, an in-
vitation has been received to follow-up
in September. Two adjoining counties
are next in line for music surveys at the
request of local officials.
to us.
390 Washington St.
Newark 2, N. J.
Mitchell 2-1502
"Pennies from Heaven"
THE MUSIC TRADE REVIEW, AUGUST, 1950