Music Trade Review

Issue: 1950 Vol. 109 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Nuns from Chicago Spend a Day
Visiting Wurlitzer DeKalb Plant
Forty Catholic Sisters—all music in-
structors in Chicago Parochial schools
—recently spent a day at the Wurlitzer
factory so they could see how modern
pianos are built. It was a three-hour
trip, starting in the lumber yard where
WUR
GRAHAM
(Continued from Page 13)
Monterey branch of the California
Music Teachers Association. This ad-
dress was held at the Graham Music
Co.'s salesroom on Saturday night, July
15th. Mr. Stauffer was in Carmel for
the music festival, and he discussed the
value of organization, and reviewed the
recently held 40th annual Music Teach-
ers State Annual Convention in Long
Beach.
At the time of his address, Mr. Stauf-
fer's pupil, Kenneth Stoddard, played a
piano solo. He recently played the 'Schu-
man Concerto' with Grossmont's Orches-
tra, and has appeared in the Rose Bowl
and held recitals in San Diego and Es-
condito. Mr. Stoddard has been awarded
the Harvard scholarship and will spend
the rest of his vacation in Rhode Island.
Cable Piano Co. in New Office
The Cable Piano Co. of which W. E.
Guylee is president and operates stores
in Detroit, Minneapolis, and Atlanta but
have not operated a store in Chicago for
some time since the store at 228 South
Wabash Ave. was sold to Marshall Field
& Co., has now taken office space on the
13th floor of the building at 20 East
Jackson Blvd., Chicago.
Forty Catholic Sisters who visited the Wurlitzer DeKalb plant are told how Wurlitzer pianos are
constructed by Joe Daurer and Walter Benson.
factory, DeKalb, 111. A full day program
was planned for the group by Wurlitzer
officials. They were escorted to the fac-
tory from Chicago by members of the
sales and executive staff of the Wurlitzer
Chicago Retail Store.
Upon arrival George Vigorito, Wur-
litzer Store Manager, introduced Henry
B. Home, Assistant Secretary and Comp-
troller of the DeKalb Division, who gave
a short welcome address. Then Roy
Newstedt, Wurlitzer Chief Engineer, told
how a newly designed piano is engi-
neered. The Sisters were then divided
into small groups and taken through the
all the species of woods used in a piano
are thoroughly seasoned—on through
each department until finally they
reached the shipping docks where the
instruments are loaded into box cars
and Wurlitzer trucks for shipment to
dealers in the United States and foreign
countries.
After the factory trip they again as-
sembled in the Wurlitzer Conference
Room where Walter Benson, Assistant
Sales Manager, and Joe Daurer, Adver-
tising Manager, gave a joint lecture on
the "Anatomy of the Piano."
Sohmer Pianos for
Richmond, Va. Church
Eight Sohmer & Co. pianos were re-
cently sold to the First Baptist Church
of Richmond, Va. by Lee Fergusson of
the Lee Fergusson Piano Co. All of
these pianos were in walnut, with egg-
shell finish, to match the decoration of
the church.
Sidney Tollman with
Aeolian Co. of Missouri
Sidney Tallman has been named Edu-
cational Director of the Aeolian Co. of
Missouri, St. Louis, it has been an
nounced. Mr. Tallman was formerly with
the staff of the "Music News."
I., to R.—(iciiiTiil view of the Wurlitzer exhibit at the recent Convention on Chieasro—Bert Yockey, president of the Ohio Mimic Merchants AsHoeiation and
his MRS., lihten to Billy Wennlund play—Everett Rothschild, District Mgr., Roy Waltenmde, vice president and niRr. Wurlitzer DeKalb »ivlnion, Calvin Veith,
Southern California Music Co., San Diego, Cal. ( Hugh Stewart, vice-pres. and Halesmanager, DeKalb Division and Joe Daurer, AdvertiNing Manager.
14
THE MUSIC TRADE REVIEW, AUGUST, 1950
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Roy Goodman Remodels Store to have
More Room to Display Pianos
Roy Goodman, Spokane, Wash, dealer,
has just finished remodeling his piano
store. For many years a piano teacher,
Mr. Goodman started pianos in 1930,
and has become one of the leaders in the
but recently he closed out that depart-
ment in order to make more room for
pianos, and the remodeled basement
where records used to be handled is
now used exclusively for pianos as well
has for many years been connected with
leading piano houses in the Pacific
Northwest and is well-known through-
out that territory.
The lines which are handled by Mr.
Goodman include the Baldwin, Cincin-
nati, 0. and Winter & Co., New York.
J. W. Mitchell Now Sales Manager
For Case Bros. Piano Co.
Aaron Case, owner Case Bros. Piano
Co., Columbia, S. C, has recently an-
nounced the appointment of J. W. "Bill"
Mitchell as Sales Manager of the com-
pany.
Bill attended the University of South
Carolina and during the War he served
as a bomber pilot. He started with the
Case Bros. Piano Co. shortly after the
war as an apprentice tuner. His enthusi-
asm over the piano business aroused the
interest of Mr. Case and since then Bill's
progress has been consistent and rapid.
Roy Goodmtm right rear and Carl Jones in the Goodman iiliino wareroom.
civic and music life of the city. He is
a past president of the Spokane Piano
Teachers Association, and sponsor of
the Roy Goodman Greater Artist Series,
which enjoys a perpetual sold-out mem-
bership with a large waiting list.
For many years he had a very suc-
cessful business in phonograph records,
as the rest of the store.
In the accompanying illustration Mr.
Goodman is seen in the newly remod-
eled piano wareroom standing at the
right behind one of the pianos there on
display. At the left of the picture is Carl
Jones, who is now associated with him
in the piano sales department. Mr. Jones
Case Bros. Piano Co. announced the
opening of a new recital hall in April.
This was accomplished by the addition
of a complete story to their new build-
ing. Since its opening, the recital hall
has averaged one recital per day. It
very comfortably seats 300 people and
the lighting is so arranged that the
audience can read the programs while
the recital is in progress. With this
present improvement to his store, Aaron
Case now has one of the finest exclusive
piano stores in the southeast.
RCA Victorlnitiates Record-A-
Month Plan With Bonus Discs
RCA Victor recently announced a
novel promotion campaign designed to
further accelerate sales of the company's
automatic 45-rpm record-player attach-
ment (Model 45-J) and encourage pe-
riodic visits by record buyers to dealer
stores. The promotion, effective July 17
last, enables the purchaser of a Model
45-J instrument to select each month for
six consecutive months, at no additional
charge, any RCA Victor 45-rpm record
—classical or popular—in the current
monthly release.
In addition, the purchaser will also
receive a subscription to the company's
monthly consumer record publication,
"The Picture Record Review," which
contains news and feature material of
interest to record buyers and also lists
the latest monthly record releases, from
which the selection of bonus discs will
be made.
THE MUSIC TRADE REVIEW, AUGUST, 1950
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