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AND CO. INTRODUCES
1NE PIANOS WINTER
NEW MODELS IN PIANO MARKET HALF C)
ARE TRADITION
OF PROI
Two Extraordinary Golden Anniversary Values
iny
hit
ost
Niano
hing
land
jinet
uced
plate
have
>iano
i by
most
Win-
mer-
ty'ot
fthe
Standards Set by Founder
Carried Down Through
Three Generations
Two new pianos, designed for ture of that era is light and delicate
Winter's 50th Anniversary Year, in appearance, yet soundly con-
make news! They're five star finals structed. There is a "ladylike" look
—they're headline news—they're ex- to much Provincial design, and it is
tras! Yes, they're extraordinary this characteristic which will create
news for you! Two new pianos, each' the demand for the 50 O. We believe
designed to increase floor traffic and the 50 O is destined to revive the
bring new value to your customers. idea that a living room should re-
CELEBRATE 50TH YEAR
To celebrate its Golden Anniver- flect the taste and accomplishments
sary, Winter and Company is offer- of the mistress of the house. Yes, the
ing two new pianos—the 50 O and 50 G and 50 O are different pianos-
Continued Growth of Firm 50 G. Built with an eye to greater, each designed for a specific audience.
piano turnover, the 50 O and 50 G They're unique and necessary an-
Evidenced by Interest
are a real addition to your Winter swers to the piano problems of
showroom.
countless families who want
uit a *? ;
of Heller Family
perlative quality instrur
The Winter and I
w'est price
* *
50 O is Provincial in
Provincial th«*
Pianos are a family affair at Y K ^ v , ^
ter and Company.This yvorU}
!<£
<
firm of piano manufacj"^•* J '- a <*>,
°'
been built on the idea?
tions of its foundef,^^
who established "*" "*
years ago.The*^^ V V ^ , .
been carried « ™ ° ^ o. * J*?i
generations of
made possible
niversary cele'
A young
many, Gottlieb;
through diligent _
of. cabinetmaking.'
apprenticeship ii
followed until •'•
*m-
Development of Small
Shows Winter and CompaJ
Pioneer in Field
INTRODUCED ALUMINUM PLATE 1
Pledge Quality at Low Cost
In Effort to Bring;
Music to Millions
eer of the first small piano
full keyboard.Winter and Com-
y was instrumental in launching
the great restyling movement and
popularizing the modern spinet
piano.
Winter and Company introduced
the first successful Aluminum plate
—80 lbs. lighter weight. They have^
set the highest standards of piano
y^ufscture with hand work by
- --.'led craftsmen in one of the most
PL
ter a
firm
been
tioru
who
year,
been
gene
mad
nive
A
man
thro'
,f ci
.ppr
folio
jual-
xm's
dent
Vin-
1OUS
! na , s
radi-
!Uer,
st50
lave
hree
Jand
t-An-
kr.
med
;art
•s of
istry
>ugh
is to
fhis
and
•arly
lers,
>day
they
liam
m of
ance
sent
stry.
ther,
iano
ra is
land
tiler,
four
todi-
nter.
>day
they
liam
n of
ince
production
The third _
also very active in &¥_-„_
is represented by Henry Ri %
Jr., personally known to
dealers as the manager <
grand Corp., a subsidiary
Pianos are a family
ter and Company.This
firm of piano man
been built on the
tions of its founder,
who established
years ago. These
been carried d o w a j A ^ v . '
generations of the H % 3 $,\
made possible this years.;'
niversary celebration. T
A young immigrant from
many, Gottlieb Heller, had le
through diligent hard work the
of cabinetmaking. Further years of
apprenticeship in the piano industry
followed until he~ had a thorough
background in the field he was to
enter. It was largely a result of his
efforts' that the business grew and
prospered during the difficult early
years.
The second generation of Hellers,
William G. and Henry R., today
carry on the business which they
learned from their father. William
G. Heller is the man at the helm of
the organization. Under his guidance
the company has reached its present
enviable position in the industry.
He is ably assisted by his brother,
Henry R. Heller, master of piano
production techniques.
The third generation of Hellers is
GOLDEN ANNIVERSARY PIANO
Style Fifty O
French Provincial inspiration
for period styling at a moderate price
re believe
•revive the
5m should re-
^
accomplishments
Fbf the house. Yes, the
ofi
50 G arid 50 6 are different pianos-
each designed for a specific audience.
They're unique and necessary an-
swers to the piano, problems of
countless families who want a su-
perlative quality instrument at a
modest price.
The Winter and Company 50 G has
been named The Crown, and its suc-
cess story will be a crowning
achievement for you. The Crown is
a strong, sturdy instrument—an at-
tractive addition to any living room.
Low in price, high in sales appeal,
The Crown is truly a new develop-
ment in piano making from Winter,
long known as the pioneer in the
y
50 O and
greater
p
,
^ and 50 G
are a real addition to your Winter
showroom.
The Winter and Company Piano
50 O is Provincial in inspiration.
Many call Provincial the most pleas-
ing of any period, because the furni-
ti
it s.
inter and' _,
ital ' i launchin]
m( lenient
modern • spinet
pany introduced
il Aluminum plate
weight. They have
dards of piano
hand, work by
in one o / the most
ictories. Today Win-
_ _ _ , _ j y is acclaimed .(Vmer-
leading piano manufacturer.^
The desire to bring the \~>y of
music to millions has inspired the
Winter and Company policy of qual-
ity at low cost. Here is the firm's
pledge as expressed by President
William G. Heller.
"You may be sure that any piano
bearing the Winter name conforms
to the standards of quality and
skilled craftsmanship that come with
the experience of a half century. We
take pride in offering what we be-
lieve to be America's finest piano
values."
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