Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Jtusic jftiade
ESTABLISHED 1879
Vol. 108 — N o . 3
THE
19 4 9
REVIEW
2828th ISSUE
SERVING
MARCH
MUSIC
INDUSTRY
FOR
CARLETON CHACE. Editor
OVER
69
YEARS
OUR COVER
OUTSIDE SELLING TECHNIQUES THAT HELP INCREASE BUSI-
NESS
5
by RAY S. ERLANDSON, Vice-president, San Antonio Music
Co., San Antonio, Texas
Curt Janssen, Danish concert trumpeter, who dis-
plays ISO rare old trumpets in 'his lecture and his
wife Connie, concert pianist, sit in front of the
Gulbransen Spinet piano which they have instaUcd
in the trailer in which they tour the country.
BUSINESS AS WE SEE IT—EDITORIAL
10-11
i
by CARLETON CHACE, Editor
ADVERTISING INDEX
Pag*
Ambor Plan* Co
30
American Piano Plat* Co
31
American Piano Supply Co
30
Amsco Wire Products Corp
31
Baldwin Piano Co
7
Estey Piano Corp
26
Foot. Electric ft Mfg. Co.. A. M
30
Gulbransen Co
21
Hardman Peck ft Co
16
Harmony School of Piano Tuning
28
Howe. Alfred H
30
Ideal Plane Key Co
31
Ivers ft Pond
21
Ivoloid Piano Key Co
30
Janssen Piano Co
22
O. S. Kelly Co
31
Kimball Co., W. W
9
Klein Piano Co
20
Kranich & Bach
21
Krakauer Bros
26
Kohler & Campbell, Inc
19
Laughead Co., Gordon
16
Maas Organ Co
24
National Association of Piano Tuners
31
National Piano Corp
16
Samuel Orr
20
Paragon Foundries
31
Pfriemer, Inc., Chas
31
Pratt, Read & Co
31
Rockwell School of Tuning
31
Schaff Piano String Corp
25 & 31
Simonson Piano Co
20
Six Brothers Piano Co
18
Standard Hammer Co
30
Starr Piano Co
16
Stei m a y & Sons
2
Turn rs Supply Co
31
Vincent Vilim, Inc
31
Weuver Piano Co
, 13
We;»er Piano Co
20
Winter & Co
Back Cover
Wic iham Piano Plate Co
27
Wo >6 & Brooks Co
15
Wu litzer Co., Rudolph (Organ Div.)
4
THE MUSIC TRADE REVIEW, MARCH, 1949:
TENNESSEE TEACHERS ARE TAUGHT GROUP PIANO INSTRUC-
TIONS
14
NAMM NEWS
17
HAVE DEALER'S CONCLUSIONS BEEN TOO HASTY ABOUT THE
RECORD SITUATION
•.
23
by CLAY FISCHER
PRACTICAL PIANO TUNING—SEVENTH LESSON
28
by ALEXANDER HART, Technical Editor
The Music Trade Review is published monthly for piano, organ, radio-phonograph
retailers, supply and accessory jobbers and
retailers
by Kolbe
Publications,
Inc.,
510 RKO Building, Radio City, 1270 Avenue of Americas, New York 20, N. Y., Phone
Circle 7-5842, Alex H. Kolbe, president and treasurer. Subscription price $2.00 per
year, 2 years $3.00, single copies 25c in U. S. and possessions. Canadian subscription
$3.00 per year, all other countries $4.00 per year.
M