Music Trade Review

Issue: 1946 Vol. 105 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
ESTABLISHED
VOL. 105 —
No. 5
2796th ISSUE
S E R V I N G
MAY
19 4 6
CARLETON CHACE. Editor
1879
T H E
REVIEW
M U S I C
I N D U S T R Y
F O R
O V E R
66
Y E A R S
OUR FRONT COVER
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REVIEW
SOME RESISTANCE TO NEW PIANO PRICES SAY DEALERS
5
10-1
EDITORIAL—BUSINESS AS WE SEE IT
by CARLETON CHACE, Editor
SURVEY
BY
INSURANCE
COMPANY
DISCLOSES
INCREASE
COST IN PIANOS; THAT 8 MILLION PLAY PIANO
12
SOME SUGGESTIONS BY DEALERS OF TOPICS TO BE DISCUSSED
AT THE CONVENTION
May and June arc usually recital months when
piano pupils show their talents to parents and
friends.
Many of these recitals arc held in a
dealer's store like the one above at the Hastings
Piano Co., Hastings, Neb.
NAMM
STARTS DRIVE FOR
14
1000 MEMBERS BEFORE CONVEN-
TION
17
ADVERTISING INDEX
Abard Piano Co
Acme Piano Moving Co
American Piano Plate Co
American Piano Supply Co
American Piano Mart
Amsco Wire Products Co
Atlas Piano Co
Braunsdorf, George W
Brodwin Piano Co
Classified
S. L. Curtis
Gulbransen Co
Hordman Peek & Co
Harmony School of Piano Tuning
Ivaloid Piano Key Co
Klein Piano Co
Manhattan Piano Service
Midwest Piano Co
Modern Art Piano Co
National Ass'n of Piano Tuners
Paragon Foundries
Philadelphia Piano Exchange
Pfrietner Inc., Chas
Pratt Read & Co
Rockwell School of Tuning
Schaff Piano String Co
Simonson Piano Co
Six Bros. Piano Co
Snyder Piano Key Co
Standard Hammer Corp
Tuners Supply Co
Vincent Vilim Inc
Weaver Piano Co
Weser Piano Co
Wickham Piano Plat* Co
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7 A 31
THE MUSIC TRADE REVIEW, MAY, 1946
PREPARING FOR " O N THE JOB" VETERAN TRAINING—PART II
19
by Ste'phan S. Carroll, Clark Music Co., Syracuse, N. Y.
NEW
TUNING
SCHOOLS
OPEN
IN
PHILADELPHIA
AND
BOSTON
25&30
INFORMATION ABOUT PIANOS
29
by Alexander Hart, Technical Editor
OBITUARIES
WALTER
30
S. FISCHER - EDWARD
E. VIDAUD
- Mrs. C.
A.
HOUSE
The Music Trade Review is published monthly for piano, organ, radio-phonograpk
retailers, supply and accessory jobbers and retailers by Kolbe Publications Inc.,
510 RKO Building, Radio City, 1270 Avenue of Americas, New York 20, N. Y., Phone
Circle 7-5842, Allex H. Kolbe, pres. and treas., Mai Parks, vice-president and general
manager. Subscription price $2.00 per year, 2 years $3.00, single copies 25c. in U. S.
and possessions. Canadian subscription $3.00 per year, all other countries $4.00 per year.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
I N T H E
LONG
R U N -
ESIGNS
SALES APPEAL
L COUNT I
The Jesse French "Rhapsody"
model m Amber Mahogany.
Design patent pending.
The Jesse French PDQ Program for Piano Dealers
PROMOTION
National advertising in House Beautiful,
House is Garden, Etude reaches prospects
and teachers in your city.
L/ESIGN
You get the selling punch of all-new 40-inch
verticals by Alfons Bach, famed New York
designer.
When selling gets tough again, will you he "stranded" with piano
lines that look like most of the others up and down the street?
Or, will your selling have the extra boost that comes from fresh,
new styles?
The Jesse French franchise assures a dealer of continuous style
development, under the direction of Alfons Bach, and backed up
by consumer surveys.
If you believe in Design you are invited to write and investigate
the Jesse French franchise situation in your locality.
Q UALITY
Fine musical quality brings yon priceless word-
of-mouth advertising. Musical standards su-
pervised by Dr. William Braid While.
Send for free ropy of ''Moderniz-
ing your Piano Store for Profit"
PIANO DIVISION OF SF.I.HER • ADDRESS DF.PT. A-45, SALtS OFFICE, ELKIIART, INDIANA
(Factory: New Castle, Indiana)
THE MUSIC TRADE REVIEW, MAY, 1946

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