Music Trade Review

Issue: 1946 Vol. 105 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Spinet Piano Saved The Industry and
Is Here To Stay Says Archambault
lines of merchandise, and erase them-
selves forever from the piano market,
as piano pupils and piano repair and
tuning jobs as well as piano customers.
A. J. Archambault, of the Wm. "It has enabled piano teachers to
"Contrary to Mr. Alexander's asser-
Knabe & Co., retail sales force who has have more pupils than they ever dream- tion, the spinet piano has been tre-
many years of experience to his credit ed of having before the arrival of the mendously successful with the buying
had taken exception to the comments Spinet and, if not incidentally, greatly public. True, there are good and poor
of F. B. Alexander, Ludington, Mich, increased their income from the busi- spinet pianos as there were good and
on "Why Spinet pianos are Criticised" ness of piano teaching.
poor grand and up light pianos, but
which appeared in the January issue
"And, last but not least, it has also the overall picture is very comparable
of The Review.
greatly increased the income of the and is certainly not just cause for even
"I should like to remind Mr. Alex- piano tuner, for the greater number derogation, let alone throwing the
ander" said Mr. Archambault to a of pianos sold the greater number whole idea out the window and going
Review representative "that had it not must be tuned, and I might add, at a back, but the public never would and
been for the Spinet, which not only higher fee than in the days of the 'best we would be very much the loser, much
revolutionized but saved the industry quality of Upright Piano'.
to the delight of our real competition—
(a fact he well knows) there would
the radio, the automobile, the refriger-
"No,
the
Spinet
far
from
being
a
not now be thousands of pianos in
ator, and any other product which the
American homes and we would still failure, as it is called in Mr. Alex- public wants to have.
aner's
article,
has
been
successful
in
be in the "horse and buggy" days of
"We believe it's time for an awaken-
the old fashioned cumbersome upright contributing a very real sense to the
musical
advancement
and
education
of
ing.
If the piano manufacturers and
wondering why pianos were not selling.
the children of America, for in the the piano retailers have been asleep,
"The Spinet, due to its size, eye main it is for their children that par- let's turn on the lights, but if we
appeal, decorative features, and its ents buy these pianos. It may be in- haven't, let's turn the lights on for
relatively extremely low price, has teresting for Mr. Alexander to know
caused thousands of families to own that previous to the war Spinet sales some one else."
pianos, to give their children the ad-
vantages of some sort of musical edu- constituted 80% of the total sales of COURSES FOR MUSIC STUDENTS
f Continued from page 261
which, perhaps otherwise, they would new pianos.
"Let us forget about the technical pected by the committee to open up an
cation—at least musical appreciation
not have received. Has he forgotten the tuning details stressed in Mr. Alex- entirely new area of vocational op-
slogan used in the industry for many ander's article and remember that the portunities for musically trained stu-
years that 'The richest child is poor perfect piano has yet to be built.
dents. For those who are graduated
without some knowledge of music'?
"But, what is more important, let from any of the combination of courses
"It has caused a real desire among us remember, too, what the Spinet has the new degree of bachelor of science
adults and parents for the return to meant to the industry and to the aver- in music will be given.
the piano as the center of home and age American family. It has done and
The School of Music committee
family life—something which is sadly will continue to do a grand and much which worked out the new curricula
needed in this atomic day and age.
needed job. It is here to stay."
is headed by William E. Ross, prof-
essor of voice and a graduate of the
University of Wisconsin School of
Business, and includes Newell H. Long,
assistant professor of music, and Miss
Montana L. Grinstead, assistant prof-
E. Cecil Barker, manager of The tional program to show the error in essor of piano. As «a basis for the
Hollenback Piano Co., Spokane, Wash, judgment on the part of those who course combinations, the committee in-
terviewed nearly a hundred leaders in
believes that piano manufacturers and fight the spinet piano.
the National Association of Music
"Prospective tuning jobs and piano the commercial music field, all of whom
Merchants as well as the trade papers pupils are involved in far greater num- endorsed the plan. In supporting the
should take some action in the attitude bers in this controversy than in the idea, those interviewed declared that
of tuners and teachers toward the sale of pianos. Discouraging advice in the music-related fields many fine
Spinet piano. In a statement to The given by piano tuners and piano teach- employment opportunities are lost be-
Review, Mr. Barker says:
ers daily forces people who want to buy cause of lack of "secondary training
"The letter from F. D. Alexander, pianos to invest their money in other on the part of the individual."
printed in the January Review, critiz-
ing spinet pianos, which is most dis-
appointing to us brings up a point
which is extremely important to the
music industry as a whole, including
the piano tuner and the piano teacher.
"The piano manufacturer, the piano
retailer, and ninety per cent of the
piano buying public is apparently very
NEW SOURCE OF INCOME FOR YOU
well satisfied with the spinet-type
Have a Piano Tuner on your Muff. Piano dealer** cannot keep up with
piano. We feel that the trade papers
demands for Tuning. You ran Ret a prood whare of thin nuHinesH. Our new
co-operative training method in tuning, repair and cane reflnlshlnR m p -
and the National Association of Music
plieN expert Tuners and Technicians Investigate! "Write for complete
(letnils and descriptive folder.
Merchants should take a hand in the
unfortunate controversy, which some
HARMONY SCHOOL OF PIANO TUNING
short-sighted piano tuners and teach-
2117 N. SIXTH STREET
HARRISBURG, PENJf.
ers persist in, by conducting an educa-
Urges Tuner and Teacher Spinet
Promotion by M'fg'ers and NAMM
THE MUSIC TRADE REVIEW, FEBRUARY, 1946
27
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Ben Witlin Back
Travelers to Be Rewarded
Gulbransen Co.
in NAAM Membership Drive with
Ben Witlin , for many years travel-
ling representative for the Gulbransen
Co., who has been connected with a
The help of the wholesale travelers immediately. Association bulletins will
in the industry is being sought, with also be sent each month to keep sales-
the consent of the firms they represent men informed about current activities.
in a campaign which will push
"The music industry is on the
NAMM's membership over the 1000 threshold of its greatest opportunity.
mark by convention time. To stimulate If we cooperate effectively, promote ag-
interest—to add zest to the campaign gressively, and plan boldly future pros-
—a group of attractive prizes is being perity is assured. The NAMM pro-
assembled. The winners will be an- gram is designed for just that," says
nounced and prizes will be awarded at Mr. Mills.
the convention banquet. Other honors
will be conferred upon the winners and
special recognition will be given to all
participants.
Here are some typical prizes to be
awarded: golf equipment, fishing
The American Society of Piano Tun-
tackle, sport jacket, electric razor, ny-
er-Technicians
will hold its annual con-
lons for the woman in your life, lug-
gage, a Stetson hat, travel kit, a pair vention in Chicago at the Hotel Sher-
of fine pipes, lifetime pen with match- man on Monday, Tuesday and Wednes-
ing pencil—to mention but a few of the day, June 17, 18 and 19, 1946.
This convention promises to be the
items which will bring pleasure to the
winners, be reminders of the acclaim biggest and best that the service in-
dustry has ever witnessed. There will
of their associates.
For details, travelers are requested be the usual classes in action regulat-
to write to W. A. Mills, Executive Sec- ing and technical diccussions. All the
retary of the NA1MM at 28 East Jack- new inventions and improvements that
son Boulevard, Chicago. He will send have been created during the war will
a supply of membership applications be exhibited.
The semi-annual council meeting will
take place in Milwaukee, Wis., on Jan-
uary 27th, at the Hotel Wisconsin.
ASPTT Convention in
Chicago June 17,18 and 19
BEN WITLIN
war plant in Philadelphia, Pa., since
the beginning of the war, has now
returned to the Gulbransen Co.
Mr. Witlin will be soon making a
good-will tour visiting his old friends
in the business but as he says "Just to
howdy and not to solicit orders."
H. C. Wildermuth Pays Tribute
To
Organization at Christmas Party
On December 28th Blaine-Wilder- P. Gurney, Mrs. Harry P. Gurney,
40 years' experience
in cooperating with
makers of fine pianos
to the end of . . .
muth Inc., Toledo, Ohio, gave a Christ-
mas dinner-party for all its employees
and their wives.
Following the dinner a short talk
was given by H. C. Wildermuth, presi-
dent of the company, in which he
Mrs. H. C. Wildermuth, Henry T.
Bowers, Mrs. Glen D. Bliss, Glen D.
Bliss, sales manager, H. C. Wilder-
muth, president. Sitting from left to
right:—'Mrs. George L. Stadler, Harry
Temple, Mrs. Henry T. Bowers, Mrs.
BETTER T O N E
STANDARD
Piano Hammer Co.
(Not
Inc.)
820 North Kedzie Ave.
Blalne-Wildermuth Staff at Christmas Party
CHICAGO 51, ILLINOIS
28
expressed the appreciation for the co-
operative help given him by his em-
ployees. From left to right:—Harry
Marvin T. Fair, Marvin T. Fair,
George L. Stadler, R. Adelyn Hatcher,
secretary.
THE MUSIC TRADE REVIEW. FEBRUARY, 1946

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