Music Trade Review

Issue: 1946 Vol. 105 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Wilking Music Co. to Occupy
52,000 Square Feet in New Building
Frank 0. Wilking, president of the
Wilking Music Co., Indianapolis, and a
member of the Board of Governors of
the National Association of Music
Merchants has announced that his
company has leased the Vajen Build-
ing, 114 to 126 North Pennsylvania St.,
Indiapapolis, and postwar plans include
making this one of the largest music
centers in the country.
The transaction involved considera-
tion of more than half a million dollars
and the company's plans were viewed
as furthering development of that part
of the downtown section.
Complete modernization of the build-
ing, to cost approximately $40,000, will
start Jan. 1, Mr: Wilking said.
With 52,000 feet of floor space, the
building has a frontage of 107 feet
on Pennsylvania Street and a depth
of 120 feet.
the various musical instruments and
radios handled by the company will
open off a large foyer to the center of
the second floor. Plans also call for
location of an art salon, contemplated
as a permanent home for work of prom-
inent Indiana artists.
Mr. Wilking is known nationally in
music circles for having originated and
conducted many mass piano festivals.
The music company expects to oc-
cupy the building by April 1st.
FRANK O. WILKING
Modernization Plans
Modern street-level display windows
will add to the attractiveness of the
building's Victorian facade, Mr. Wil-
king said. Entrance from the street
will be into a large, oval reception room
leading to a piano exhibition salon.
A complete phonograph record depart-
ment with individual booths also well
be located on the first floor.
General and executive offices of the
firm will be located on the mezzanine.
Individual display rooms for each of
The third floor will be r^cupied by
one of the largest piano and lAost com-
plete display rooms in the Midwest,
modern in every detail. Another fea-
ture will be soundproof studios manned
by a score of instructors who will have
headquarters there for teaching the
nationally known Wilking Piano Me-
thod for beginning music students.
The Wilking Company represents the
Steinway, Everett and Wurlitzer pi-
anos, the Wurlitzer Orgatron, and
Capehart radio combinations, RCA and
Zenith radios. Victor, Decca and Col-
umbia records will also be featui'ed.
Founded in 1922
Founded in 1922, the firm started
in a small room at 211 Massachusetts
Avenue and at that time there were
but two employes. The firm expanded
until it occupied the entire building.
Now the firm has 55 employes.
Mr. Wilking first came into national
prominence in 1935 when he originated
and conducted the first piano festival
in which 200 pianos and 1,500 partici-
pants were heard by an audience of
28,000. He conducted a Detroit (Mich.)
piano festival and also the largest
festival of that kind ever held when
50,000 persons heard mass piano music
at the New York World's Fair. Knowl-
edge of the festivals became world wide.
He is one of the original directors of
the Indianapolis Symphony Society.
Official Status of the Company
In addition to serving as president,
Mr. Wilking also is the company's
treasurer. Other officers are Julia M.
Wilking, vice-president; Frank R. Wil-
king, vice-president, and Miss Hazel
Gastineau, secretary. F. Richard Wil-
king, a son of Frank O. Wilking now
in the service, will be associated with
the firm upon his return to civilian life.
K. L. McCormick is the company's
sales manager. Department heads in-
clude Jack Daugherty, radio division;
Mrs. Blanche Mitchell, record depart-
ment; Ralph Clairmont, organ depart-
ment, and Frank C. Field, vice-presi-
dent, in charge of manufacturing whose
assistant is Mrs. Mary Davis. Herbert
Stamp is in charge of finishing, Edwin
Mitchell is in charge of grand regula-
tion in the factory and Paul Mclntyre
is in charge of cabinets. Miss Ada B.
Rerr is secretary to Mr. Wilking. The
auditor is A. H. Humphrey.
Mis. Marth Cassell, an authority on
interior decoration, will assist in piano
sales w<>rk. Humphrey Knighton and
Ardell O»oss will head the tuning de-
partment * n d Edward A. Gagen is in
chargfe of r a dio service.
Charles Jq C ob Feted;
50 Years lank Official
WILKING MUSIC CQ
The building which will be occupied by the Wilking Music Co.. Indianapolis, about April 1st.
20
Charles J&cob, manufacturer, now
retired and being- i n Florida, who was
formerly head o f Jacob Bros., New
York and who w a s a charter trustee
of the Roosevelt Savings Bank, Brook-
lyn, N. Y., was-honored recently for a
half-century of Service with the bank
at a hotel dinn* r observing the insti-
tution's 50th anniversary.
Mr. Jacob who .^ approaching his 90th
birthday, was Presented with a solid
gold pen and Bencil set by the bank
president.

Mr. Jacob \Mas born in Brooklyn,
Aug. 17, 1857. H e retired in 1932.
THE MUSIC TRADE REVIEW, JANUARY, 1946
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Columbia Music & Appliance Store
Has Modern Quarters in Rochester
Morris E. Silver, young Rochester,
N. Y. record retailer whose merchan-
dising feats have won him many an
accolade in the music trade, has sunk
$150,000 in a new retailing enterprise
as modern as electronics and the atomic
bomb.
A convenient self-service display rack
The result is the new, streamlined
Columbia Music and Appliance Store,
strategically situated at Clinton Ave-
nue South and Johnson Street in a
busy Rochester business section a few
doors from the old Clinton Avenue
South stand where Silver's Columbia
Music Store made its first success mer-
chandising records.
The new store is much larger than
the old, which occupied one floor. The
new quarters combine basement, street
floor and second floor, making a total
of about 9,200 square feet of floor
space.
Design and architecture have made
it possible for the store to sell itself
and its merchandise from the outside:
Its bright lighting is carried into 70
feet of corner window display space.
Combined with heavy, transparent,
glass doors, the roomy windows give
the passerby a full view of the inside
of the store.
sheet, music, intends to build up this
department in conjunction with a vig-
orous promotion on instruments. At
present the main emphasis is and con-
tinues to be on phonograph records.
Designed 1o Sell More Records
The new store is designed to sell
more records faster and with the ut-
most of convenience to the public. Fea-
turing numerous self-service displays
it also has 275 lineal feet of single
record stock for sales-person reference,
reputedly one of the largest in the
country and including virtually every
make of record on the market.
The single record cabinets are sit-
uated in the center of the store and
are flanked, with a salesman's aisle
between, by a specially constructed
counter fitted with six "listening posts,"
furnished with chairs.
The "listening posts" are one of the
great selling features of the store. They
consist of record reproducers wired to
single earphones through which the
sound of the record is amplified for the
listener. The customer alone hears the
To Add Pianos
Besides major and smaller appliances
and some of the musical instruments
he carried in pre-war days, Silver is
also adding pianos. He also carries
THE MUSIC TRADE REVIEW, JANUARY, 1946
music, and he can make it as loud or
as soft as he wants to.
Supplementing the listening posts
are eight half-glass, sound-proof booths
with built in reproduction equipment,
leatherette seats and mirrors. They
are occupied most of the time by avid
record fans.
Lighting throughout is indirect and
incandescent spotlighting.
Acoustically Planned
The ceiling is constructed of acoustic
plaster, which keeps the notes of
"Chickery Chick" and Schubert's "Ave
Maria" from bouncing off and beating
one another over the head.
Gordon Poole of Rochester designed
and manufactured the fixtures, which,
with wall trim, are prima vera with
dark borders. The ceiling is light, the
flooring tasteful, the whole effect
streamlined, convenient and modern in
appearance and operation. The store
front is chromium trimmed, but the
main effect is one of bright open-ness.
Frank Frey was the architect and
construction was done by the D'Amico
Construction Company.
To give the business added push,
Silver will greatly expand his local
advertising budget.
The new modern quarters of the Columbia Music 6 Appliance Co. In Rochester, N. Y.
21

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