Music Trade Review

Issue: 1945 Vol. 104 N. 9

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
How the Piano Business Is Being
by OPA
The Jiusk fy&de
REVIEW
;
Established 1879
CARLETON CHACE, Editor
E. L. Easton
Alexander Hart
Associate Editor
Technical Editor
Betty B. Borin
Circulation Manager
Published monthly at 510 RKO Building, Radio
City, 1270 Sixth Avenue, New York 20, N. Y.
Telephones: Cl rcle 7 - 5842 - 5843 - 5844
Vol. 104
SEPTEMBER, 1945
No. 9
Stymied
JAINOS cannot be made without piano plates. There
are ordinarily four piano plate manufacturers sup-
plying the piano manufacturers.' To day there is one
who is running two shifts and producing 145 plates per
day and another who at last reports is producing 18 plates
per day. The third manufacturer who leased his plant for
st :rage purposes when war was declared is planning to
re-ume. but will not do so until OPA grants him sufficient
price ceiling so he can operate without a loss. I 1 or this he
can't be blamed. The fourth manufacturer who perhaps
may be making a few plates says that conditions in his area
are in such a chaotic state that he cannot predict at this
time when he will be ble to be of much help. The two
manufacturers who are producing are losing money on
every plate they produce, have tried to get the War Labor
Board to permit them to lower war time wages and the
answer was that the WLB wanted them to put wages up. If
it should come to pass that these plate manufacturers
should continue to lose money to the extent that they just
can't stand it any longer and they were forced to close
down, it doesn't take much stretch of imagination to realize
what would happen to the piano business. These manu-
facturers need relief in the matter of an adequate price
ceiling so that they can at least break even. Until they get
it piano production must be very limited.
Don't Let Up on Your Congressman
Business —As We See It
Tf" V the OPA has other industries stymied as it has the
I piano industry, and it looks as if it has. according to
-^*- the reports we have been reading, then all this talk we
hear about a boom and prosperity is just wishful thinking.
We hope that the Congress will take cognizance of this
fact and do something about it or else the dream of sixty
million jobs which we used to hear
about will resolve itself into one
of those gigantic political vote
getting strategies which John Q.
Citizen is just about fed up with.
The situation in the piano industry
seems to be a very good example
of what is happening elsewhere.
Dealers needn't think they are going
to get new pianos in any appreci-
able quantity until some time next
year the way matters stand at pre-
sent. It is the fault of the system
pursued by OPA. Labor is more
plentiful than it was. There are no
Carleton Chaee
restrictions on hiring people. Ma-
terials, aside from lumber, are quite available. However,
in the case of lumber, allocations have been asked by the
WPB. So the actual green light is entirely up to the OPA.
10
I
F you have written your Senator and Congressman you
have done the best thing that can be done under the
circumstances. But now that the Congress is back in
session and we haven't seen any action yet don't let up on
them—write again and keep on writing until we do get
results. There are some three thousand piano dealers in
the country. If each one writes their Congressman twice
each month and keeps pointing out the dire need for mer-
chandise he will be helping the efforts of both the National
Piano Manufactureers Association and the National Asso-
ciation of Music Merchants. You can point out to him
that under present conditions each dealer would receive 5
new pianos in the next four months- At the present rate
piano plates are being manufactured there will be approxi-
mately' 16,000 produced in the last four months of this
year. With no surplus of new pianos anywhere it can
readily be figured out just about how many pianos each
dealer will get on the average. So if you get more than
one piano and a quarter of another each month think your-
self fortunate. You can also point out that in the last four
months of 1941, over 41,000 pianos were produced and
there were as many if not more on the dealers floors at
that time. Statistics show, therefore, that 100,000 pianos
could be handled and disposed of without difficulty this
fall if dealers had them. Stress the point that, after all,
pianos should now be taken off the controlled list and that
the ten per cent excise tax should be eliminated as they
are a cultural and educational asset toward maintaining
morale throughout the reconversion period.
THE MUSIC TRADE REVIEW, SEPTEMBER, 1945
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Still a Market for Used Pianos
10 far as we can judge at this time reconditioned used
pianos and MirrApianos will be sold in great quan-
tities this fall and through the holiday season. Even
if pianos are taken off the controlled list production cannot
be stepped up fast enough to supply all the new pianos
necessary to meet the demand this fall and for a greater
part of next winter. So those dealers who have protected
themselves with a good stock of used pianos will probably
be glad to have had them by the time Christmas rolls
around. For your own protection it is better not to let
the public think they are going to get new pianos too soon.
In our opinion if dealers get new pianos enough to make
a showing on their floors by next spring they will be lucky.
Unless the price ceilings for dealers is raised in proportion
to that received by manufacturers so the former don't have
to absorb the difference it isn't going to be profitable
selling anyway. Which all brings us right back to where
we smarted. It's entirely up to the OPA whether the piano
industry goes ahead or stands still, and the OPA's boss is
the Congress-
Inequality in Both Production and Supplies
V |f >j HE smaller piano manufacturers seem to be
I stymied to a greater extent than those who have
always had a large production in normal times. This
may be a natural consequence but it is unfortunate that
The !>lusi<- Trmlc Kevleiv IC\h1bIt »«t St. I.OUIM Exposition
in 11)04 ut which time It reoelved the Gold Medal Award.
supplies cannot be allocated impartially so that each manu-
facturer, large or small, may be able to carry on enough
Here Is a Little Past History
so that his toes aren't pinched to the extreme. This situa-
tion may be beyond the control of a supply manufacturer, y ]r ^ H E illustration on this page was made from a post
as he may have previous commitments to old customers
II card which was discovered by Arthur W. Wright,
which must be fulfilled. There is one factor that should
-^- retail sales manager of Wm. Knabe & Co., New
not be overlooked. Small manufacturers, especially in times York, in the window of one of those intriguing book
like we anticipate, can grow into large producers and shops found in Greenwich Village. New York. It shows
prove to be very profitable customers in the future. We the exhibit of T H E MUSIC TRADE REVIEW at the St. Louis
will admit that most of us live in the present. However, a Exposition in 1904, at which time T H E REVIEW received the
thought to the future may be very much worth while as "Gold Medal" award. This was one of five awards which
there may be a few elephants in the offing and an elephant, have been received by T H E REVIEW. The others include the
"Grand Prix" at the Paris Exposition in 1900, "Diploma
they say, never forgets. The same might apply to the
Medal" at the Pan American Exposition in 1901, "Silver
retail division of the industry. Undoubtedly some dealers
Medal" at the Charleston Exposition in 1902 and the "Medal
will get more new pianos than others. In most instances and Diploma" at the Louis & Clark Exposition in 1905.
we know about, however, manufacturers who are shipping All these were awarded for "the best" in music trade jour-
new pianos are doing their best to allocate them as equally nalism.
as possible in accordance with the quota to which each
dealer is entitled. There still are manufacturers who have
their own retail outlets who, owing to the price ceiling
situation are supplying their own stores which take prac-
tically all they can produce at present anyway. At best
it's an uncomfortable situation to say the least, and one
EDITOR
fit to try the patience of a saint.
THE MUSIC TRADE REVIEW, SEPTEMBER, 1945
II

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