Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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SMALL POTATOES?
The $20,000,000*. worth of pianos manufactured in 1939 looks big until you
start comparing it with other fields. Look at this list:
INDUSTRY
The Jesse French
PDQ Program for Piano Dealers
PROMOTION
National advertising-—half pages
in House Beautiful, House & Garden, Etude.
Local advertising helps.
DESIGN
All new 40-inch verticals,
designed by Alfons Bach, creator of designs
that break salts records.
VALUE OF MANUFACTURES, 1939
RADIO
REFRIGERATOR-
GAMES & TOYS
WASHING MACHINES
VACUUM CLEANERS
PIANOS
CHILD'S VEHICLES
DOLLS . . . . . ' . • *
$161,391,000
142,771,000
55,401,000
48,512,000
44,160,000
20,493,000
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19,117,000
12,132,000
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Yes, pianos outsold the toy wagon and doll industries! But we'll have to
admit that the piano industry is small potatoes when you compare it to
many others.
We of the Jesse French organization believe that the piano industry
can be bigger. We must not let easy post-war sales fool us. The "honeymoon"
will be over soon. Real promotion will be needed to build our industry back
to the 1923 level of Sill ,000,000 factory sales.
The piano market in any community will be just as big as the thinking,
planning, and selling of the piano dealers in that community plus the kind
of product and the kind of national promotion our industry gives them.
The post-war Jesse French line is designed for dealers who think and
act big. If you're that kind of dealer, let us hear from you.
QUALITY
Acoustical re-design program and
musical standards supervised by Dr. William Braid White,
dean of piano acousticians.
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PIANOS
DIVISION OF SELMER . NEW CASTLE, INDIANA
Discontinued! An outstanding
pre-war Jesse French model—»ne of many being discontinued
to make way/or the great new line.
(Dealer Ad No. 8)
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