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The Jtusk if/iade
Established 1879
2786th Issue
REVIEW
VOL 104, No. 7
THE PIONEER PUBLICATION
July, 1945
OF THE MUSIC
INDUSTRY
How Small Town Merchant Won
Success Consistently Advertising
I I | HE value of consistent advertis-
I ing, proper window displays and
"*• friendly
merchandising
have
proved their worth for J. A. Brown,
head of the Brown Music Co., Jackson,
Miss., which goes under the slogan of
"Jackson's Complete Music Shop." It
was only five years ago that Mr.
Brown, with less than $500 capital,
REVIEW representative, "has been to
build a complete music store. By this
I mean to have every department that
should be in an establishment of this
kind and none that should not, such as
greeting cards, washing machines, etc.
I am proud that I have been offered
most of the leading lines of radios for
postwar franchises and find it rather
~—.-,,«1>F"Brown. |
inventory, catering to all classes and
recent addition of a completely sep-
arated 'self-selection' department for
classical records. Used piano business
is next in order of gross sales. They
would be greater if it was not such a
problem to get the repair work done.
I do not intend to sell junk as do the
second-hand furniture stores, etc., but
ttfrlred l i •
music...
• • . . will represent a great teurd* of
cultural advancement and exert a
tremendou* Influence in re-eftobliiH-
ing the home life of Port-War America.
PLAN NOW TO GIVE YOUR CHILD
A MUSICAL EDUCATION.. DO NOT
"PUT IT OFF FOR THE DURATION" -
SELECT ONE OF OUR EXPERTLY
RECONDITIONED
AND GUARAN-
you now waiting...
t M w r
RADIO PUKio
! 1 1J
L
m 9hf haf
'
TEED PIANOS.
A f e w of t h e t i m e l y :ialvertisenients
useil b y t h e B r o w n
M u s i c Co.. JsickNon. >li<-li., that heliteil Itni 1(1 ;i MiiccesNfill
decided to open a music store and in difficult turning most of them down. I
spite of the many obstacles which have plan on having three or four different
appeared in the last few years his "lines where there is not conflict and
business is still growing. Although pushing the sale of combinations of
he handles pianos, radio-phonographs the more expensive type.
and intends to sell band instruments
Records Best, Pianos Next
and other musical instruments when
he can get them, he attributes his
"My record business has been the
ability to weather the war period to best department with the largest vol-
his ever-increasing record business.
ume of sales. I have built it that way
"My plan," he said recently to a
by careful attention, carrying a large
THE MUSIC TRADE REVIEW, JULY. 1945
business
see that every possible attention is
given to a piano before it goes out.
To get this class of workmanship, I
have to take a man that is only avail-
able about one-half the time.
"I am planning separate depart-
ments for postwar in band instru-
ments, radios, pianos, etc., with addi-
tional salesmen and managers where
am now doing all of that myself. My
force now includes three sales ladies