Music Trade Review

Issue: 1945 Vol. 104 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NAMM
f Continued from page 30)
some time until their 'one and only"
will get her new piano but when she
does get it, it will be a better instru- 1
ment—it will be worth while waiting
for. When they get it tell them of the
necessity for frequent tuning. Tell them
about PM. Tell them the truth about
television—its present limitations but
its great potentials. Tell them about
the great advances in recorded music
and its reproduction. In doing this, you
will be talking to an audience much
larger than the club membership be-
cause what you have to say will so
newsworthy the newspapers will report
your story.
"Get acquainted with the current
leaders at the Ijegion and V.F.W. Help
them get an early start in the reorgan-
ization of the bands and drum corps.
"Hundreds of communities will be
building 1 new school buildings. Do they
provide proper rehearsal halls, instru-
ment racks and other physical facilities
for the music department? Are there
recording studios and provisions made
New Appointments by the
General Electric Company
Three new personnel appointments
have been made in divisions of the
General Electric Co.'s Electronics De-
partment.
Paul L. Chamberlain has been ap-
pointed Manager of Sales for the Re-
ceiver Division by I. J. Kaar, division
for a modern music and record library?
"Take the lead in forming a com-
munity music planning committee. Sur-
vey present resources. Find out what is
missing. Get civic support to supply the
missing links.
"Antncipate the inevitable used piano
situation when new instruments are
available. Suggest the desirability of a
second piano in the rumpus room—one
for the summer cottage.
"Prepare now for merchant participa-
tion in 1946 Music Week.
"The motion picture industry is be-
coming an increasingly important fac-
tor in the phonograph record industry.
Here is an excellent opportunity for
joint promotion.
"Promote records as gifts for every
occasion.
"Study the opportunities for addition-
al sales through group promotion of
fretted instruments.
"Encourage group music competition
at State and Regional Fairs when such
events are resumed. This has unlimited
opportunities.
"During this two-day meeting im-
portant decisions were made by this
Board. We are prepared to assume re-
sponsibility for a much enlarged pro-
gram. Alone we can accomplish a great
deal. With the understanding coopera-
tion of all branches of the industry, a
long period of industry prosperity is
assured.
"If the great nations of the world
can meet and compose their differences
there is no reason why we in the music
industry cannot compose differences, if
they exist."
Other speakers at the dinner includ-
ed Paul Galvin, past president of the
R a d i o Manufacturers Association;
Chauncey D. Bond, president, Nation-
al Piano Manufacturers Association;
Fred A. Holtz, president, National
Association of Band Instrument Manu-
facturers; Jay Kraus, president of the
National Association of Musical Mer-
chandise Manufacturers; Max Scherl,
president, National Association of
M u s i c a l Merchandise Wholesalers;
Carl Utterberg, Nat. Soc. of Tuners.
manager. He will make his headquar-
ters at Bridgeport, Conn.
Henry A. Crossland has been ap-
pointed Assistant to the Manager of
the Government Division by V. M.
Lucas, division manager. He will be
located in the Washington, D. C ,
offices of the company.
James D. McLean has been appoint-
ed Manager of Sales for the Trans-
mitter Division by C. A. Priest, divi-
sion manager, and will have his head-
quarters at Schenectady.
Mr. Chamberlain has been in the
selling phase of the radio business, with
both manufacturers and distributors,
since 1925.
Mr. Crossland was first
by General Electric Co.
employed
Wurlitzer Holds Post War Meeting in Chicago
Executives and department heads
of the Rudolph Wurlitzer Co. includ-
ing personnel from both DeKalb and
North Tonawanda plants recently held
a postwar planning* conference in Chi-
cago. The accompanying illustration
is the reproduction of a photogra-ph
taken at that time. In the picture are
seen at the extreme right foreground
R. C. Rolfing, President, and Farny
Wurlitzer, on whose left sits Perk
Bowers, New York manager, while in
front of Mr. Rolfing is Ralph Sperry.
In the left foreground is Victor Zuck,
Orgatron engineer and on his left sits
32
Hugh Stewart, Vice President, and
Sales Manager of the DeKalb division.
On his left is Carl Johnson, Vice Presi-
dent and Manager of the North Tona-
wanda division. Cyril Farney, Vice
President and Manager of the DeKalb
division is seated at the back of the
room to the left, while Earl R. Bil-
lings, Jr., Sales Manager of the Orga-
tron division is seated directly in the
center of the picture. Others who at-
tended included:
J. P. Weis, George Callahan, David
Lee, J. Newmayer, Ralph Walline,
Jack Brady, Ted McCarty, R. Dugu-
ette, Henry Home, Al Lloyd, Ed Wurg-
ler, Earl Payton, C. H. Samlow, Gor-
don Sutton, Rembert Wurlitzer, Bill
Ritzi, Ted Wenzel, M. G. Hammergren,
Wm. Ahern, Al Arnstam, Morris Bris-
tol, Roy Carlson, Harold Moe, Charles
Parker, Wm. Zaiser, George Dukell,
Roy Waltemade, Walt Shuck, Alec
Hunter, Paul Fuller, Joe KeKssen, Al
Dugan, R. O. McCloud, Floyd Cron-
quist, Milton Bartel, Ray Erlandson,
Lee Holsinger, Gus Eberman, George
Weiler, Ben Stcnmann, Acky Miller,
Irving Valer, Ray Haimbaugh, Ever-
ett Hahne.
THE MUSIC TRADE REVIEW, JULY, 1945
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Value of Team Work Proved
by Saricks War Time Success
by BERNICE REED
I
N SPITE of having started out as a
new venture just thirteen months
before Pearl Harbor, and having
too perate on a war-time basis, under
adverse conditions, practically from
the beginning, the Saricks Music Co.,
320 East Second Street, Casper, Wy-
oming, is an outstanding example of
a successful business in a small com-
munity which has been built up almost
exclusively from the sale of recondi-
tioned instruments.
This might seem an almost impossi-
ble achievement in a city of less than
twenty thousand population, but E. E.
Saricks has very competently met the
problems of manpower shortage, lack
of new merchandise and insufficient
equipment.
Although Mr. Saricks has been en-
gaged in musical merchandising in
Casper for twenty-two years, it was
only four years ago that he decided
to open his own store. He and his
wife comprise the entire staff. This
means hard work and long hours for
both of them, but they thoroughly en-
joy it and have laid the foundation
for a fine business with a brilliant
future in postwar years.
too great a problem after the public
became aware that here was a ready
market for used instruments. It has
been Mr. Saricks' policy to do very
little advertising to obtain used stock,
since he has learned that this has a
tendency to make it harder to buy. If
people get the impression that dealers
are crying for pianos, for instance,
they immediately want a higher price,
or refuse to sell. Eventually, those
who have anything to sell will come
around of their own accord.
Little Advertising for Stock
Perhaps the most significant accom-
plishment has been Mr. Saricks' abil-
ity to keep a regular supply of used
instruments. This proved to be not
He does, however, frequently ad-
vertise an outstanding bargain in an
instrument for sale. This serves not
only to stimulate sales, but also to
again remind the public of the oppor-
Mr. and Mrs. Saricks work problems out together
Scrr/cfcs keeps piano in window
THE MUSIC TRADE REVIEW, JULY, 1945
tunity to dispose of used instruments,
without the advertisement actually
mentioning it in so many words. Like-
wise, it keeps the name of the concern
in the minds of prospective post-war
purchasers.
Reconditions All Pianos
Mr. Saricks does all of the recondi-
tioning and servicing of instruments
himself. It is a matter of pride with
him that no piano shall leave the store
until thoroughly and systematically
cleaned and repaired. Naturally, this
is a large task, and much of the work
must be done late at night and on
Sundays.
Mrs. Saricks handles the books and
music, and takes complete charge dur-
when he can and stocks them also
33

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