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Magnavox Survey Shows
Classical Music Leads
So-called "popular" music is less
popular than symphony and other
classical and "light classic" music with
a full two-thirds of the owners of
Magnavox radio-phonographs, accord-
ing to results of a poll just completed
by The Magnavox Company (Fort
Wayne, Indiana), through its national
agency—Maxon, Inc., of Chicago.
Less surprising only in the light of
the first finding is the fact that the
record-player is in use nearly as much
of the operating time of a Magnavox
combination as is the radio receiver.
Exact results of the Magnavox-
Maxon survey show that 66.3% of
Magnavox owners prefer symphony
and other classics, while only 20.4%
expressed preference for "popular"
music.
Magnavox record-players are in op-
eration 43.3% of the instrument's play-
ing time, and the radio receivers only
56.7% of the time.
The company prefers not to risk
an oversimplified interpretation of the
poll, but it believes significant the addi-
tional finding that 44.3% of all Magna-
vox radio-phonograph owners list "su-
perior tone" as their reason for buying
Magnavox in the first place.
Hence, the company concludes, those
who preferred better kinds of music
before owning their present reproduc-
ing instruments bought them with best
possible tonal reproduction in mind,
while many others probably first dis-
covered the beauties of good music
after finding themselves the owners of
instruments capable of surprisingly
faithful tone-reproduction.
In any event, findings of the poll
have tended to confirm The Magnavox
Company in its earlier judgment of the
kind of advertising and promotional
policies most likely to combine public
service and sales* self-interest.
For, throughout the past two years,
Magnavox campaigns have stressed
nothing more than the enjoyment-value
of good music—through use of the
paintings of great men of music in
the Magnavox Collection in the com-
pany's n a t i o n a l
advertisements,
through national distribution of indi-
vidual portfolios of reproductions of
those paintings, through a new book-
let prepared for Magnavox by Sig-
mund Spaeth on music appreciation
for children and their parents ("Music
—A Priceless Heritage"), etc.
"Good music" will continue to be
the dominant theme of Magnavox
promotion.
Wants Tuner's Tools
March 16, 1945
My dear Mr. Hart:
I am in Government Service, as a mail
carrier for 18 years, so I am looking 1
forward for a skill profession at retire-
ment. I am now serving as a local ac-
companist and church org-anist.
Since a lack of competent piano tun-
ers has been generally acknowledged, I
have been working- hard refreshing- my-
self in the profession, by using- only
text books, and applying repairing 1
knowledge without tools.
PFRIEMER
You can help me to get started again,
by aiding- me in securing- the necessary
tools as: (please state cost)
1. A tuning hammer
2. Peel picker
3. Center pin holder
4. Combination handle
5. Screwdriver blades
6. Regulating screwdriver
7. Offset key spacer
8. Screw holder
Your articles on the "Elementary
Phases of Piano Tuning" are very help-
ful. Please advise me what good text-
book I can purchase.
Thank you,
Nathaniel N. Wilson
3348 Michigan Avenue
East Chicago, Indiana
Pear Mr. Wilson:
In answer to your letter of March
ldth, if you will write to the American
Piano Supply Company, 19th Street and
Fourth Avenue, New York City; Tuners
Supply Company, Winter Hill Station,
Boston, Mass., and to Tonk Bros. Com-
pany, 623 So. Wabash Avenue, Chicago,
Illinois, they will furnish you with all
the information regarding- the tools you
would require and the price. I am not
quite sure that you can get some of the
tools which you list in your letter.
What textbook you have used and
read, I do not know; but I am listing
below a few books which are up-to-
date:
Piano Tuning- and Its Allied Arts—
G. W. Braid.
Scientific Piano Tuning and Servic-
ing—Alfred H. Howe.
A book by the Faust School of Pi-
ano Tuning, Boston, Mass.
All textbooks have their special fea-
tures, and it is what you get out of
each one that counts.
Write me again sometime. Hoping
this information will be helpful to you,
I am,
Very truly yours,
Alexander Hart.
Mfrs. of
PIANO HAMMERS
and
HIGH GRADE FELTS
Specialists in Repair Sets
Originators of
Reenforced Hammers
CHAS. PFRIEMER, INC.
TUNING PINS
Since 1897
AMSCO-WIRE PRODUCTS
CORPORATION
610-624 Grand Avenue
Kidgefield, N. J.
PARAGON
FACTORIES
Felt Mill
Easton, Pa.
781 E. 142 nd St.
New York
PIAJVO PLATES
ACCURACY
FINISH
WEAVER PIANO
VINCENT VILIM, INC.
SERVICE
A Musical Masterpiece
PARAGON FOUNDRIES
Weaver Piano Co., York, Pa.
30
OREGON
•
E. D. Perry
E. D. Perry, for many years with
E. E. Forbes Piano Co., Birmingham,
Ala., recently passed away at the age
of about 69. Mr. Perry started to work
in 1897 as a salesman. He later learned
to tune pianos and gave up selling.
He then started out for himself,
tuning pipe organs. His failing health
did not permit him to work on the
pipe organs, so he returned to the
Forbes Company where he stayed until
about three weeks before his death.
ILLINOIS
Manufacturer of
PIANO HAMMERS
Made of high grade Domestic Felts
GRAND AND UPRIGHT HAMMERS A
SPECIALTY
20 No. Hillside Ave., Elmsf ord, N.Y.
Phone Elmsford 4449
THE MUSIC TRADE REVIEW, APRIL, 1945