Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
ESTABLISHED 1879
VOL. 104 — NO. 4
The Jtusk fltiade
2783rd ISSUE
S E R V I N G
REVIEW
T H E M U S I C
I N D U S T R Y
A P R I L
19 4 5
CARLETON CHACE, Editor
F O R O V E R
6 5 Y E A R S
OUR FRONT COVER
Co n tents
DEALERS PLAN PROMOTION FOR NATIONAL MUSIC WEEK
5
NAMES OF WINNERS AND LETTERS ANSWERING "THE PIANO
INDUSTRY—HAS IT A FUTURE OR ONLY A PAST"
8
EDITORIAL—BUSINESS—AS WE SEE IT, by CARLETON CHACE 10-11
MORE DISCUSSION ABOUT 4 0 " SPINET PIANOS
BAADFORD'S, MILWAUKEE
RECORD SALES
"Fun for the Entire Family as Mother Plays
the Solovox" seems to be an appropriate title for
the photograph on our front cover for which we
are indebted to the Hammond Instrument
Co.,
Chicago, III.
ADVERTISING INDEX
Page
Acorn Warehouse Inc
23
Amsco Wire Products Co
30
Apex Piano Co
25
Atlantic Piano Co
25
Baldwin Piano Co
2
Bromberg, Louis
15
Brodwin Piano Sales Co
25
Curtis. S. L
26
French & Sons. Jesse
Outside Back Cover
Gulbransen Co
26
Halifax Piano Co
25
Hardman Peck & Co
26
Jamaica Furniture Exchange
25
Klein Piano Co
25
Lewis Piano Exchange
28
Manhattan Piano Service
25
Messina. A
25
Paragon Foundries
30
Pioneer Piano Co
25
Pfriemer Inc., Chas
30
Snyder Piano Key Co
29
Starr Piano Co
18
Tonk Mfg. Co
7
Vincent Vilim Inc
30
Weser Piano Co
25
Weaver Piano Co
30
Arthur E. Wilson
25
Wood & Brooks Co
31
Wurlitzer Co., Rudolph
4
THE MUSIC TRADE REVIEW, APRIL, 1945
SHOWS
1000%
12
INCREASE
IN
15
NATIONAL ASSOCIATION OF MERCHANTS—NEWS
17
WASHINGTON HIGHLIGHTS
19
:
THE IMPORTANCE OF SELECTING AND TRAINING SALESMEN
by CHARLES H. MEREDITH, Shackleton Piano Co., Louisville,
Ky.
21
EFFECTIVE WAR-TIME CLASSIFIED ADVERTISING
by WILLIAM McGREGOR
23
EDWIN B. ORCUTT ELECTED STEINWAY DIRECTOR; LT. C. G.
STEINWAY AWARDED BRONZE STAR; JULIUS HABER, AS-
SISTANT VICTOR ADVERTISING MANAGER
27
REPAIRING PIANO ACTION PARTS
by ALEXANDER HART, Technical Editor
29
OBITUARIES
E. D. PERRY
30
The Music Trade Review is published monthly for piano, organ, radio-phonograph
retailers, supply and accessory jobbers and retailers by Kolbe Publications Inc.,
510 RKO Building, Radio City, 1270 Sixth Avenue, New York 20, N. Y., Phone
Circle 7-5842, Alex H. Kolbe, pres and treas., Mai Parks, vice-president and general
manager. Subscription price $2.00 per year, 2 years $3.00, single copies 25c.