Music Trade Review

Issue: 1945 Vol. 104 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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n i A N O row on 57th Street, New
York, is all a glitter. Such doings
haven't been in many moons. Painters,
decorators, awning makers, rug sham-
pooers, window washers, upholsters,
and such, much ado in salons like the
Aeolian Co., Sohmer & Co. and Hard-
man Peck & Co. Possibly more—but
anyway these salons are now all
polished up. No more than that had
been done then OPA came out with the
price ceiling on new pianos. The scen-
ery is all clean, the stage is set but
they're still waiting for the pianos.
And, not to be outdone, the palatial
warerooms of Wm. Knabe & Co. on
Fifth Ave. are also being brightened
up with fresh delicate tints on the
second and third floors and a thorough
cleansing of the main salon and base-
ment thrown in. On 57th Street light
tints of blue, buff and green are in
evidence. In these times they call it
modernization, but whatever it is, once
customers arrive they will be so im-
pressed they won't want to leave—
and won't without a piano under their
arm if Wood, Wright, Lang, Hochman,
Sanchez, Hagemeyer, Schaeffer or Soh-
mer can help it.
A F T E R spending a year or more as
production manager for the Signal
Corps at Camp Evans, Belmar, N. J.,
Arthur E. Wilson, former manager of
the 57th Street, New York, store of the
Janssen Piano Co., is back in the piano
business. This time he is selling used
pianos and has located at 30 East 20th
Street, New York. He's making a spe-
cialty of finding good grands, uprights
and spinets which is keeping him busy,
but he knows that dealers all over the
country are looking for good instru-
ments and having been in the business
for several years before the war knows
a good piano when he sees it. Says he's
getting a real kick out of supplying
dealers. "When you'i'e doing a real
service for your fellow man," he says,
"then is the time you are beginning to
be happy." Good philosophy in these
hectic piano days.
XA/ORD from W. C. (Billy) Heaton,
sunning himself out in Pasedena,
Cal., says he is kept busy with dealers
calling him up from most any distance
asking about when they may get pi-
anos. Tries to be nice but like every-
one else including manufacturers can't
tell them much about it, wishes he
L J I S last name was Fandel but to could. Most accommodating person.
the Chickering & Sons organization Found out dealers were having calls
in Boston he had been just plain "Ted" for extension pedals and couldn't get
for 47 years. For many years he was them. Billy got on the job and found
an expert stringer. When it became out where they were. Says this sounds
impossible for him to do that work encouraging and shows that the young-
any more, he was delegated, by H. B. er generation is taking earnest interest
Wood when he assumed the manager- in the piano and like it enough to want
ship of that store a few years ago, to to play when very young. Billy is
be the handy man of the organization. champing at the bit like all good piano
Then his eyesight commenced to fail salesmen, hoping he may be able to hit
and one day Mr. Wood said, "Ted, I the trail soon and the sooner the better.
want you to go home and stay there
and as long as you live you'll be paid
as usual." That was three years ago.
Last December "Ted" was taken ill. D U S H I N G across Seventh Ave. in
He went to the hospital, never to re-
New York, REVIEW representative
turn alive. E. J. Newby, now man- caught the profile view of someone he
ager of the store, and his old friends thought looked like someone he knew.
at the warerooms attended "Ted's" Second look proved it. Arm swing
services and when they were all over brought the two face to face. Face of
did even more. They called on his friend unshaved, rather tired look under
widow and Mr. Newby presented her beard. When asked if he was growing
with a check for $1,000 the proceeds a VanDyke he demurred, "No, but I
of an insurance policy which had been have been up since three A.M." "Why
taken out on "Ted's" life by the com- don't you stay in nights?" was asked,
pany and without his knowledge. to which a weak voice replied, "Could-
In these tough times it's worth think- n't, it was a baby boy." Many con-
ing about—isn't it?
gratulations extended, two feet on the
THE MUSIC TRADE REVIEW, MARCH, 1945
brass rail in the Brass Rail and two
elbows up. Then to the barber for the
patient father "Bill" Perlman, more
dignifiably known as William Perlman,
president of the National Piano Corp.,
New York, father for the second time,
girl the first, second 8V2-lb. boy, name
unknown as yet. Mother and child do-
ing famously at the Doctors Hospital.
Father improving. Congratulations in
order.
k l O T to be outdone by any Manhat-
tan piano salons, Louis Bromberg,
creator of the MirrApiano and head
of the Wissner piano salon over in
Brooklyn, has been having some decor-
aating of his own done. Large spacious
wareroom gives one a bird's eye view
of grands and spinets when they are
there and with floor now scraped and
finished as smooth as a maiden's thigh
which shines like a nigger's heel with
proper tints on the walls and pure
white MirrApiano makes an all round
picture for comfort and attractiveness
worth the price of admission; either
a MirrApiano license or the purchase
of a MirrApiano—either of which is
acceptable to Louis.
"THE WESER PIANO CO. has been
keeping apace with the demand for
used and reconditioned pianos, par-
ticularly the latter, and has developed
a unique and apparently very quick
method of cutting down old uprights
into spinet type pianos. Still located
at the same old address, 524 W. 43rd
St., New York, where the factory has
been for just how long is hard to say,
while Vice President John A. Weser
is handling government money as a
paymaster somewhere in the army in
Europe, President Samuel Resnick is
engineering the job of turning out as
many reconditioned pianos as possible
and supplying them to dealers through-
out the country. With him is a Ruther-
ford, N. J., citizen, Treasurer Alessi,
who scouts for the pianos so that deal-
ers may not be disappointed and ship-
ments can flow smoothly. Resnick and
Alessi have been teamed up on selling
pianos for so many years they'll be
twins yet. And, neither of them are
older than they should be and don't
look it either.
23
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Include Modernizing the
Piano Store in Postwar Plans
by PETER COPELAND
Architect and Industrial Designer, New York, N. Y.
Peter Copeland, architect and in-
dustrial designer of New York City,
has here explained his plans for
interior modernization of a medium
sized piano store.
Mr. Copeland is at present engaged
in plans for merchandising remodel-
ing of a number of retail stores. He
also specializes in designing many
nationally known products in the
musical instrument, radio and appli-
ance field.
As a student of architecture in
1931 he received the first prize of
$5,000 in a competition of radio de-
sign held by Westinghouse Co. In
1936 he also won second prize in the
New York World's Fair Competition,
and he designed the Fashion Build-
ing at the World's Fair of 1939-40.
—Editor's Note.
HE postwar era will bring about
keen competition between the
retail piano store and the music
tenters of the large department store.
Already, most department stores all
over the country are planning ahead
for exciting new merchandising ideas.
Therefore, the necessity for remodel-
ing the retail piano store becomes of
T
vital importance at this time.
In the past few years, stores selling
pianos and other musical instruments
have fallen behind in the field of ade-
quate merchandise presentation. Many
new ideas developed in the allied field
of radio and television can be put to
practical use by the alert retail piano
merchant. Through the use of more
modern presentation, he will be able
to give a "lift" to the piano business
which has been essentially a conserva-
tive operation.
Large Window Essential
The exterior of the retail piano
store, while maintaining a quiet digni-
fied appearance, should be opened up
with large glass windows so that the
passer-by obtains an over-all view of
the shop. This aspect is important
especially at night when with the use
of dramatic spot lighting, the whole
shop has the look of a display.
The first floor in a store of this
type should be planned so as to pro-
vide a suitable background for each
model. These backgrounds through
PETER
COPELAND
the use of various decorative materi-
als, high spot color arrangements and!
period detail in relation to the par-
ticular model, will heighten the indi-
vidual effect of each piano displayed.
Walls and ceilings should be treated"
with one of the various acoustical
materials which are readily accessible.
Floors should be carpeted.
The general light of this floor, and
for that matter all selling floors,
should be fluorescent or cold Cathode
light. This lighting is supplemented
by pin-point spotlighting of the indi-
vidual models.
d ill) i t . juJJi
Reception Room in Rear
Suggested store front for modernized
24
piano
wareroom
At the rear of the first floor, there
should be a reception area for clients
who wish to discuss the terms of a
sale. If there is space enough, it
would be advisable to have one or two
small, private consultation rooms
where the salesman can take his client.
Also, towards the rear of the store,
there should be a sheet music depart-
ment arranged with adequate display
space for interesting exhibits of mem-
orabilia of various composers. This
material can be used in connection
THE MUSIC TRADE REVIEW, MARCH, 1945

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