Music Trade Review

Issue: 1945 Vol. 104 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
P. R. Besserman, Besserman Pianu Co., New York
38 inch and 40 inch consoles—yes; :S4 and :'.t; inch consoles—
no.
Royce Chalmers, Chalmers Music Co., Miami, Fla.
"My opinion is that the music trade should encourage the
manufacture of pianos of any and all kinds, and any and all
sizes,
"To t r y and make advanced opinions <>f the quality of
anybody's inventive genius has always proven a mistake.
Witness the people who thought railroads wouldn't run, a i r -
planes wouldn't fly, and steamboats wouldn't cross the seas.
We might much better apply our efforts to standardization
of description and advertising, and lie honest of descriptive
reference.
"For instance, mahogany finish should be either solid
mahogany or mahogany veneer, not Just a red dye on any
kind of wood. Direct blow action is a very bad term, as no
piano really has such a thing, and the word 'blow' might
better be used as a very applying to wind instruments.
"As to the height of a piano. I see no reason why it has to
be higher than the keyboard. The buying public will be the
final judge, so let us not prematurely shackle our industry."
J. D. Hobbie, Jr., Hobbie Bros. Co., Roanoke, Va.
"I h a v e not d e c i d e d a s y e t a s t o w h a t h e i g h t S p i n e t p i a n o
I think should be emphasized after t h e w a r .
"A g r e a t d e a l d e p e n d s o n t h e s c a l e of t h e p i a n o , w h i c h
i n v o l v e s t h e s p e a k i n g l e n g t h of t h e s t r i n g s , a n d I b e l i e v e a
v a s t i m p r o v e m e n t is g o i n g t o t a k e p l a c e in t h i s r e s p e c t . W e
h a v e h a d a lot of t r o u b l e w i t h t h e v e r y s m a l l S p i n e t w i t h
i n d i r e c t b l o w a c t i o n , a n d w e m u c h p r e f e r , o n a c c o u n t of
service required, a longer s t r i n g length a n d direct blow action,
which also includes a l a r g e r sound board.
"I t h i n k it u n w i s e t o s a y t h a t n o p i a n o s h o u l d be m a d e
u n d e r 10 i n c h e s , a s I s t i l l t h i n k it p o s s i b l e f o r a s c a l e d r a f t s -
m a n t o c r e a t e a p i a n o s m a l l e r t h a n 10 i n c h e s w h i c h will h a v e
p l e n t y of r e s o n a n c e a n d q u a l i t y . "
H. B. Wood, Vice President, Wm. Knabe & Co., New York
"I r e a l l y feel t h a t y o u c a n p r o d u c e a g o o d t o n e p i a n o e v e n
t h o u g h it is o n l y 3 4 i n c h e s in h e i g h t .
It a l l r e a l l y
depends
entirely on the scale of the piano and how the instrument is
built whether a 34 inch piano has a good tone or whether
it has not. I have seen some 40 inch pianos that were not so
hot on the upper end and some of the best instruments in
the United States are 40 inches.
"Of course there is advantage in the larger piano in regard
to the string length, and up to the present time these 40 inch
pianos required a direct blow action—which has been impossi-
ble to put in a 34 to 36 inch piano, but Wood & Brooks have
been advertising in the trade papers a direct blow action
which I think would fit in any 36 inch pianti—and if so, then
I think that the 36 inch piano is here to stay. Thousands
of small homes and apartment houses have been built since
the war and before the war and some of the living rooms are
not too large as you know, and a 40 inch piano in some cases
would look out of place, whereby a 34 inch to 36 inch piano
in height would seem to be a lot more appropriate.
"This is only my personal opinion and has nothing to do
with the American Piano Corporation's ideas or the ideas
of the Aeolian American Corporation, because I have not
even discussed with them as to what they think regarding
whether the piano should be large or small—it is merely
my own opinion."
Marion Music Co., Indianapolis, Ind.
"I think the 4H inch piano is all right but I think a manu-
facturer should build at least one style—a 36 inch size be-
cause 1 a lot of people who buy pianos, buy appearance more
than tone and etc. So I think a 36 inch piano should be built."
Thomas R. Young, Salisbury, Md.
" W e t h i n k t h a t i n s t r u m e n t s r a n g i n g f r o m 34 i n c h e s t o 37
i n c h e s in
eight a
r e t me
he m
o s t saiaoie.
salable. B
e f o r e t uie
h e v w
inencs
in h
neigni
are
mosi
tseiore
\ ar, we
• " that
' • customers

' " ' not
" want " pianos
'
noted
did
any ' large r than
that.
"The manufacturers that think they cannot produce proper
tones from pianos less than 40 inches should try the Baldwin
Acrosonic Style 073, which is only 35 inches high. This instru-
ment has a tone equal to a (i-ft. grand.
"or course, there might be a small demand for 40 inch
pianos if they are proportionately constructed."
I Turn to page 76 J
THE NEW SIMPLIFIED METHOD OF
CONVERTING UPRIGHTS INTO SPINETS.
By the
M ELODITONE
CUSTIN-MAURI PROCESS
(Patent Applied For)
You can reduce the height of any Upright piano from 10
to 12 inches without impairing tone quality and convert
it into a modern Spinet-type piano.
The OLD
The NEW
EXCLUSIVE FRANCHISE
Piano manufacturers and dealers who have adequate
facilities for remodeling pianos may secure exclusive
license in their localities. Specifications and blue prints
are made a part of each license agreement. Full guaran-
tee to licensee and customer.
Apply for your franchise now!
MANHATTAN PIANO SERVICE
CUSTIN-MAURI, Patentees
2240 Amsterdam Ave.
New York 32, N. Y.
Telephone WAdsworth 7-7427
THE MUSIC TRADE REVIEW, MARCH, 1945
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The
REVIEW
Established 1879
CARLETON CHACE, Editor
Alexander Hart
N. R. Rapp
Technical Editor
Associate Editor
Bet+y B. Borin
Circulation Manager
Published monthly at 510 RKO Building, Radio
City, 1270 Sixth Avenue, New York 20, N. Y.
Telephones: Cl rcle 7 - 5842 - 5843 - 5844
Vol. 104
MARCH, 1945
No. 3
it was to go into effect on February 27th, the very day it
appeared in the newspapers. This meant that manufacturers
must put price tags on their pianos that day. Naturally
having no warning they had no price tags. The announce-
ment was so vague that dealers all over the country were
thrown into a dither trying to find out where they were at.
We called the OPA in Washington and pointed out what
confusion had been caused by such a summary action
with the result that on February 28th we were advised by
telephone by E. W. Herlimann. head of the OPA pricing
division for musical instruments, that a mistake was made
in issuing the order and that in that part of the order
which read "becomes effective February 27. 1945" it
should have read "becomes effective April 1, 1915." The
telephone companies all over the country profited more
by that mistake than anyone, as dealers were calling manu-
facturers and the trade press from everywhere trying to
find out what it was all about. In view of the fact that
we were advised by the OPA that it would be some time
before the general order would be distributed we mailed
to all REVIEW subscribers a digest of the pricing and a
complete copy of the order.
Business —As We See It
OOKS as if the piano industry has, at least for some
time to come, been forced into operating on a list
price basis. According to the revised order 2525,
MPR 188, issued on February 26 by the OPA, piano
manufacturers must now place retail price tags on all
pianos shipped after April 1st. No more will the same
piano be marked one price in one
store and another price in another
store further up on Main street. No
more, also, will there be opportunity
of one dealer undercutting another
in order to make a sale. We suppose
that there will be those who will not
welcome this system but it has al-
ways seemed to us that it should
have been that way a long time ago.
Now, the opportunity has come to
give it a thorough trial and it may
Corleton Chace
be that after it has been in force some time dealers will
find that it has proved so satisfactory that it should be
continued even after the OPA goes out of existence, if it
ever does. Anyway, dealers and salesmen will now have
to be on their toes. With down payments, terms, and trade-
in problems well under control it all simmers down to
good salesmanship—and may the best man win. It will
be interesting to watch the result.
OPA Mistake Causes Confusion
ALTHOUGH the announcement of the price ceilings
/ = ^ \ on new pianos had been anticipated for several
-^- - ^ - months it came suddenly and was particularly
confusing. It was first announced in a short story in the
daily press on February 27th in which it was stated that
12
A Favorable Reaction in General
ENERALLY speaking the order was accepted
favorably. Those who sell pianos priced in the
higher brackets complained slightly until they had
analyzed the order carefully, then came to the conclusion
that it would not be so bad after all. We heard only one
complaint from a manufacturer who produces instruments
in the lower brackets who said that the new order lopped
off about 10% on two of his models and that he figured
that 99% instead of the 89%' mark-up would have been
fairer. However, this was more of a comment than a com-
plaint. Dealers, however, seem to feel that the pricing is
fair under the present conditons and above all that they
can now proceed to sell new pianos with greater confidence,
when they get them.
G
Be Fair with the
Manufacturers
y ]f NHE last few words of the previous paragraph "when
II they get them" prompts us to write a few words
just about that. Dealers must understand that
manufacturers are doing their best to get to the point
where they can have a steady flow of production. Last fall
it looked as if they might be able to do just that. Today,
however, the picture is different. The supply situation now
is not even as good as it was then. Action plants are again
employed in making gliders and other war materiel, only
one plate manufacturer is able to operate at about 20% of
capacity, steel and copper have again been curtailed for
civilian use and the lumber situation is worse than ever.
We have had it brought to our attention that certain piano
manufacturers don't even answer letters from dealers. This
may seem discourteous, probably is, but when a dealer
THE MUSIC TRADE REVIEW, M A R C H , 1945

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