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A President Reports j
C
ARLETON CHACE, Editor of Music Trade Review, suggested that 1
send a New Year's message to members of the Music Industry through
the medium of this year-end issue of The Music Trade Review. "The
E. R. McDUFF, President,
Association
has been making splendid progress," he said, "and there may be
National Association of Music Merchants
some things that you care to talk to the trade about which would be of vital
interest to our readers, many of whom are not as yet members of the Association."
Y
ES, Mr. Chace, the Association has made splendid progress—better than we had anticipated during the period of
reorganization, the tragedy being that so many merchants have been willing to sit on the side-lines and let others carry
the full responsibility for the entire industry. Just so long as that situation continues, it makes it difficult for the rest
of us who are devoting both our time and our money to achieve the maximum results on behalf of the Association and
the industry it represents.
A
year ago we had an idea—we had a plan and the determination to carry out that plan. Today we have a co-
ordinated program; an efficiently equipped national headquarters staffed with trained professional leadership. Our
by-laws have been modernized. We are well prepared to meet the problems and take advantage of the opportunities of
this postwar world for which we have planned and sacrificed so much.
/
M
:
"- *e~;j
ORE than 1000 music merchants and other industry representatives have been present at and participated in
the district and regional meetings. The program adopted at the summer Board of Control meeting, and enthusi-
astically endorsed by industry leaders at all levels, was developed on the basis of suggestions and discussion at these
meetings. Over 100 merchants and supplier representative* accepted definite program assignments at these conferences.
r P H E program is sound because it represents the considered judgment of so many different people. It represents
J- democracy- in action in the music industry.
W
HAT of the future? At this season of the year it is the custom to look ahead hopefully although much of the
"hope" may be based upon wishful thinking. The "hopefulness' of the Music Industry, however, s based upon
solid ground. Our future indeed is bright if we s>and together in support of the industry's program to expand interest
and increase participation in music—or, in the words of our theme, "Get More Traffic on the Musical Main Streets of
America."
•
E have come out of the uncertain days of the war with our capital intact. In most instances merchants are on
sounder financial footing than ever before in their history. While merchandise is still hard to get, we know the
worst is over and every month during the coming year should show a substantial increase in merchandise supply over
the previous month. The public is interested in our product and will buy it if we merchandise it intelligently.
W
NAMM'S program for 1946 covers these
'.
. ,• •"
fields:
,
t
1. Adequate representation for the Music Industry at Washington.
2. Improved store operation with direct specialized services.
3. Expanded music promotion.
- - And to all of you a Happy and a Very Prosperous New Year.
I?.
December 4th, 1945
National Assocation of Music Merchants
THE MUSIC TRADE REVIEW, DECEMBER, 1945