Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
ESTABLISHED 1879
DECEMBER
V O L 104 — NO. 12
19 4 5
REVIEW
2791st ISSUE
S E R V I N G
T H E
M U S I C
I N D U S T R Y
F O R
CARLETON CHACE, Editor
O V E R
65
Y E A R S
ten td
REFINEMENT OF SELLING METHODS AIM OF NAMM SALES
MANUAL
by GEORGE H. BEASLEY, President, Beasley Music Co., Tex-
arkana, Ark.
"Christmas Carols by the Family" seems to be
an appropriate title for our front cover for which
zee arc indebted to Steimvay & Sons, New York.
ADVERTISING
INDEX
Page
Acme Piano Moving Co
31
Aeolian American Corp
7
American Piano Supply Co
47
American Piano Mart
31
Amsco Wire Products Co
43 and 47
Atlas Piano Co
31
Baldwin Piano Co.
19
George W. Braunsdorf
40 and 47
Brodwin Piano Co
35
Bromberg, Louis
29
Classified
46
Conover-Cable Piano Co
4
Cornwall & Patterson
43
S. L. Curtis
38
J. C. Ourden
38
French & Sons, Jesse
Outside Back Cover
Gulbransen Co
38
Hardman Peck & Co
38
Huston-Baldwin Piano Co
31
Jamaica Furniture Exchange
31
Janssen Piano Co
11
Klein Piano Co
31
Krakauer Bros
15
Kranich & Bach
27
Manhattan Piano Service
31
Midwest Piano Co
32
Modern Art Piano Co
31
Merriam Co., A
41
Murphy Finishes Corp
25
National Piano Corp
. 28
Paragon Foundries
47
Pearl City Plvwood Co
43
Philadelphia Piano Exchange
31
Pfriemer Inc., Chas
47
Rockwell School of Piano Tuning
45
Schaff Piano String Co
47
Simonson Piano Co
31
Snvder Piano Key Co
47
Sohmer & Co
13
Starr Piano Co
42
Standard Hammer Corp
45
Tuners Supply Co
47
Vincent VMim Ire
43 & 47
Weaver Piano Co
23
Weser Piano Co
31
Wilson, Ar+hur E
31
Winter & Co
17
Wurli+zer Co., Rudoloh (Orgatron)
2
Wurlltier Co., Rudolph (Pianos)
9
THE MUSIC TRADE REVIEW, DECEMBER. 1945
5
A PRESIDENT REPORTS
by E. R. McDUFF, President, National Association of Music
Merchants.
8
A LEADER SPEAKS
by CHAUNCEY D. BOND, President, National Piano Manu-
facturers Association.
10
ATLANTA AND MIAMI NAMM REGIONAL MEETINGS
12
EDITORIAL—BUSINESS AS WE SEE IT
by CARLETON CHACE, Editor.
SCHILLER CABLE PIANO MFG. CO. NAME CHANGED
CONOVER-CABLE PIANO C O
20-21
TO
POSTWAR OUTLOOK FOR THE PHONOGRAPH RECORD IN-
DUSTRY
by J. W. MURRAY, General Manager, RCA Record Division.
18
33
THE CONCERT PIANO TUNER
by ALEXANDER HART, Technical Editor.
44
OBITUARIES
ELDRIDGE H. JOHNSON - J. L M. SMITH - FRANK A.
JENKINS - EDWARD R. BLANCHARD - W. W. LUFKIN (page
40)
46
The Music Trade Review is published monthly for piano, organ, radio-phonograph
retailers, supply and accessory jobbers and retailers by Kolbe Publications Inc.,
510 RKO Building, Radio City, 1270 Avenue of Americas, New York 20. N. Y., Phone
Circle 7-5842, Allex H. Kolbe, pres. and treas., Mai Parks, vice-president and general
manager. Subscription price $2.00 per year, 2 years $3.00, single copies 25c. in U. S.
and possessions. Canadian subscription $3.00 per year, all other countries $4.00 per year.