Music Trade Review

Issue: 1945 Vol. 104 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
ESTABLISHED 1879
NOVEMBER
V O L 104 — N O . 11
19 4 5
REVIEW
2790th ISSUE
SERVING THE MUSIC I N D U S T R Y
CARLETON C H A C E . Ed/for
FOR OVER
65
YEARS
OUR FRONT COVER
REFRESHER COURSES IMPORTANT
CHANDISING
by MORRIS BUTLER
FOR
POST-WAR
MER-
5
WHAT G.I. JOE WOULD LIKE WHEN HE COMES BACK TO
THE MUSIC STORES
TEN MILLION AMERICAN SALESMEN NEEDED FOR POST-WAR
PROSPERITY
by GEORGE L BYERLY, Pres. Byerly Music Co., Peoria, III.
In M.G.M.'s "Music for Millions," Jose Iturbi
is seen playing the Baldwin piano in many scenes.
Here he is shown playing the Baldwin as the
orchestra rehearses in the background.
ADVERTISING
Classified
8
EDITORIAL—"BUSINESS AS WE SEE IT"
by CARLETON CHACE, Editor
10
WINTER & C O . ANNOUNCE THE ALUMATONE PIANO PLATE
15
AMERICAN BUSINESSMAN'S PAC NEEDED TO CURB THE OPA...
by JOHN McCROHON, President "The Piano Shop," Wor-
cester, Mass.
18
NEW RULING O N RADIO PRICE CEILINGS
23
INDEX
Page
Acme Piano Moving Co
American Piano Supply Co
American Piano Mart
Amsco Wire Products Co
Appleton & Co., R. J
Atlas Piano Co
George W. Braunsdorf
Brodwin Piano Co
6
13
31
13
31
27
13
12 & 31
12
.30
Curtis. S. L
14
Durden. J. C
12
Gulbransen Co
Outside Back Cover
Hardman Peck & Co
14
Huston-Baldwin Piano Co
13
Jamaica Furniture Exchange
13
Janssen Piano Co
9
Klein Piano Co
13
Manhattan Piano Service
13
Messina, A
,
14
Midwest Piano Co
14
Modern Art Piano Co
13
National Ass'n Piano Tuners
31
Paragon Foundries
31
Pfriemer, Ine., Chas
31
Pioneer Piano Co
-13
Philadelphia Piano Exchange
13
Rockwell School of Piano Tuning
29
Schaff Piano String Co
31
Simonson Piano Co
13
Snyder Piano Key Co
31
Standard Hammer Corp
28
Steinway & Sons
2
Tuners Supply Co
31
Vincent Vilim Inc
31
Weaver Piano Co
7
Weser Piano Co
13
Winter & Co
4
THE MUSIC TRADE REVIEW, NOVEMBER, 1945
THE ELEMENTARY PHASES OF PIANO TUNING
by ALEXANDER HART, Technical Editor
'
29
OBITUARIES
LEONARD LIEBLING
The Music Trade Review is published monthly for piano, organ, radio-phonograph
retailers, supply and accessory jobbers and retailers by Kolbe Publications Inc.,
510 RKO Building, Radio City, 1270 Avenue of Americas, New York 20, N. Y., Phone
Circle 7-5842, Allex H. Kolbe, pres. and treas., Mai Parks, vice-president and general
manager. Subscription price $2.00 per year, 2 years $3.00, single copies 25c. in U. S.
and possessions. Canadian subscription $3.00 per year, all other countries $4.00 per year.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
inter^Qlo.
announces
PIANOS
with the new
ALUM ATONE
plates
of strong,
light, modern
L
It has often been said that "Necessity Is The Mother Of Invention!
Never did this proverb prove so true as in the creation of the
new ALUMATONE piano plate.
In this emergency period of great piano scarcity, these new
plates materially increase our production so that dealers will
begin to receive increased shipments of pianos very shortly.
The inception of the ALUMATONE Plate, 80 lbs. lighter than
those of cast iron, goes back to February, 1944. At that
time, we received permission from W.P.B. to make some pianos.
However, we knew that if we were to ship pianos to our
dealers in satisfactory quantities, something would have to be
done about the shortage of piano plates. Our technicians went
to work. Months of investigation, research, experiment
followed. Finally, after intensive and exhaustive tests, in
collaboration with the metallurgists of the leading aluminum
company in the country, we proudly announce another
Winter & Company "First"—ALUMATONE, the aluminum
piano plate.
This is it!
In augmentirl| a 'o1lf ll !J{ip i pT|) F> 5l p i l t o plates with the ALUMATONE,
our satisfaction is not so much in scoring another Winter
"First" as it is in being able to make and ship our dealers
more pianos in shorter time.
ALUMINUM

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