Music Trade Review

Issue: 1945 Vol. 104 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
plified method of pricing for new small-
volume manufacturers. This method
may result in ceiling prices higher than
the level set by the regulation, be-
cause it was worked out to aid be-
ginners, especially veterans and war
workers, often starting in business
without enough capital to absorb heavy
initial costs of operation.
OPA now is specifically providing
that these prices shall not be consid-
ered representative of the levels set by
the regulation, and that articles priced
under the special order may not be
used as comparable articles for the
purpose of pricing other items.
W.P.B. Clarifies Pig Iron
Procurement
In clarifying the effect of an amend-
ment to Priorities Regulation 3, issued
October 22, 1945, the War Production
Board has emphasized that the removal
of ten products, ranging from alarm
clocks to pig iron, from List A of the
regulation does not affect the normal
buyer-customer relationship existing at
the present time and does not mean
that a preference rating is now re-
quired to obtain any of the affected
products.
For example, a user unable to obtain
necessary supplies of pig iron may
apply to WPB for assistance, and, if
necessary, for a preference rating un-
der the terms of PR-28. The same
procedure applies to pig iron for mal-
leable and grey iron castings under
Direction 4 to PR-28, issued previously.
Another Army-Navy E
Awarded Jesse French
A white star has been added to the
Army-Navy Production Award Flag
flying over the New Castle, Indiana,
Plant of the Jesse French & Sons
Piano Divison of Selmer.
The citation from the War Depart-
ment announcing the award was dated
September 21, and signed by Robert P.
Patterson, then Under Secretary of
War. It read:
"I am pleased to inform you that
you have won for the second time, the
Army-Navy Production Award for
Meritorious services on the production
front.
"You have continued to maintain the
high standards which you set for your-
selves and which won you distinction
more than six months ago. You may
well be proud of your achievement.
"The White Star, which the renewal
adds to your Army-Navy Production
Award Flag, is the symbol of appre-
ciation from our Armed Forces for
your continued and determined effort
and patriotism."
26
Its "The Music Council of America";
To Promote Music War Memorials
The Music War Council of America
became the Music Council of America
Wednesday, October 10, when the offi-
cers and directors voted at their regu-
lar monthly meeting to drop the word
"War" from the corporate name of the
organization. Scores of new names
were suggested by members and others
interested in th e wark and peace-time
objectives of the Council, but Music
Council of America was selected as
being most expressive of the body's
purposes and function, and best suited
to preserve the organization's identity
with a minimum of confusion.
In announcing the new name, Presi-
dent Jay Kraus referred to the Coun-
cil's record of war-time service to the
nation.
Mr. Kraus added, however, that the
Council's work is not done, but that
plans are being made for continuing
promotion of music as one of the means
that should be brought into play to help
preserve the peace which wartime sac-
rifices have bought.
The first of the peace-time projects
to receive the attention of the Council's
officers and directors at the October
meeting held at the organization's new
headquarters in the Fine Arts Build-
ing, Chicago, was a plan to encourage
the erection of band shells and music
halls and the endowment of musical
organizations as living war memorials.
An illustrated brochure that suggests
several types of music memorial pro-
jects for communities and cities of
different sizes, including outlines of
possible procedures to follow at the
local level, has been prepared and may
be obtained by writing to Howard C.
Fischer, executive secretary, Music
Council of America, 534 Fine Arts
Building, Chicago 5, Illinois.
In the brochure several plans and
perspective drawings of music pavil-
lions and band shells are reproduced
and various suggestions are made re-
garding the launching of a local cam-
paign for the purpose of raising money
with which to erect the Memorial. What
has been done in other cities along
these lines is also explained and the
costs of numerous memorials given.
Finally following are these explana-
tions the Council states under "Gen-
eral Considerations".
"From a study of music facilities al-
ready in successful operation over the
country ideas may be formed concern-
ing the type and size and the char-
acteristics of the project best suited to
the needs of any given communiy.
There are, however, a few general
principles it will be well to keep in
mind:
1. Every structure to be dedicated
as war memorial should have beauty
and usefulness.
2. It should be so well built that it
will last for generations.
3. The site should be as accessible
as possible to the community it is to
serve.
4. Most important of all, a mem-
orial music facility, be it a band shell
or a music hall, should be planned with
an eye for maximum utility. It should
be acoustically perfect, implying the
necessity for selecting an architect
with full knowledge of the principles
of acoustics. People experienced in
music, such as the school music super-
visor, municipal band director, and
professional song leader should be con-
sulted also regarding efficient arrange-
ment of rehearsal rooms, dressing
rooms, storage and library space, stage
ize and audience seating arrangements.
5. If an endowed music organiza-
tion is planned careful thought should
be given to the selection of an able
director, providing instruments for
complete instrumentation, and making
provision for rehearsal space as well
as a place to perform."
Wurlitzer to Establish
Own Export Department
Official announcement has been made
by M. G. Hammergren, Wurlitzer Vice-
President and General Sales Manager,
that the North Tonawanda Division of
the Rudolph Wurlitzer Company will
establish its own Export Department
as of January 1st, 1946.
According to David 0. Lee, Wurlit-
zer Export Manager, the Department
will render direct support to Wurlitzer
customers and associates outside the
borders of the United States and ag-
gressively promote the sales of three
major Wurlitzer lines in world markets.
Products to be handled include Wur-
litzer Automatic Phonographs and re-
lated Auxiliary and Remote Control
Equipment, the new Wurlitzer Orga-
tron, and a yet-to^be announced line
of Automatic Soft Drink Vending Ma-
chines bearing the Wurlitzer name.
Mr. Lee was further quoted as stat-
ing, '*Major trade areas are today re-
ceiving careful analysis, and we ex-
pect to announce in the near future offi-
cial dealers and distributors in many
parts of the world. We are already re-
ceiving inquiries from many foreign
sources who are interested in repre-
senting us.
THE MUSIC TRADE REVIEW. NOVEMBER, 1945
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
BUSINESSMAN'S P.A.C.
(Continued from page
20)
THEIR liberties! The American Busi-
nessman's P.A.C. will be in a position
to fill this role.
The fight will not be easy. Besides
the natural obstacles of indifference,
laziness, stinginess, jealousy, there
will be those thrown in our path by
persons who will quickly see the dan-
ger of their own ambitions. Which
leads to the question—have we got the
guts to go wholeheartedly into this
plan of forming the American Busi-
nessman's P.A.C? Are we willing to
work for it? Are we willing to put
our hands in our pockets, not only for
our own sakes but for our fellow-
citizens, for our children, and for
those who come after them? Are we
willing—after the first start—to stick
with it; to see it through to the end?
Or will we let our detrimentation peter
out after a few sops have been thrown
to us? Has our American heritage
become already so enfeebled by the
assault of the last twelve years that it
cannot arouse itself from apathy,
Now is the Appointed Time
Of the interesting opinions by man-
ufacturers and dealers in the October
issue of the REVIEW a few — perhaps
hopeless of any other course—show
a willingness to play cards with the
devil; though the game so far has
been unprofitable, and likely to con-
tinue so. On the other hand the letter
of Fred P. Stieff was heart-warming.
Here's a man who "speaks right out
in meetin'." Just the kind of man
needed for the job ahead of us. The
majority of letters carry a note of
exasperation and resentment that au-
gurs well for the successful formation
of such an organization as I am ad-
vocating ."Now is the appointed time".
If we don't do it now we'll never do it.
Practically every business is as badly
off as we are—and as badly put to
it to know what to do. Alarmed at
the coming storm the enemy will make
concessons. We mustn't let ourselves
be fooled. We will be fighting for a
principle that permits no compromise.
Bigger things are at stake than the
piano business. If we don't do this
thing NOW—at this time—when the
danger is so real — not only to our
existence as business men but as free
Americans—then our case is hopeless.
This plan of forming the A.B.P.A.C.
—if you please to call it that—is
presented with modesty. Other men
will think of other ways. This is the
only one I can conceive of. To me
the way is plain. To carry the fight
to the enemy and to do it now. It is
at least thorough and drastic. It aims
at eventually doing away with all
forces and combinations designed with
the purpose of changing our tradition-
al American way of life. |Thei O.P.A.
is first on the list because it is un-
doubtedly the most sinister influence
in this direction today.
Just a suggestion. While member-
ship in the A.B.P.A.C. should be open
to all citizens, to preserve its original
purpose executive and committee mem-
bership should be limited to business
men or men with a business back-
ground, assisted by professional ad-
visers and workers. They should be
highly paid. John L. Lewis, Phil
Murray, do not work for nothing.
And now—we must hurry, while
some of us still have a nickel to bless
ourselves with. First of all—the O.P.
A. This is the job we can cut our
teeth on. Getting rid of the biggest
obstruction to a safe, sane and vigor-
ous prosperity will show the country
we've got something. Other tasks will
lay ahead. The American Business-
man's Political Action Committee, once
formed, can become a tremendous
force for good — perhaps the greatest
in the history of our beloved U.S.A.
(c) What should be covered in such
a program.
Manufacturers and suppliers told of
their special sales (at retail) problem
and suggested methods of product pres-
entation. A high-light of the presenta-
tion was a prepared address by Vincent
Bach on "How to Sell Brass Instru-
ments." Specific suggestions for chap-
ter headings and material to be inclu-
ded in the chapters were prepared for
consideration by the conferees at the
second day meeting.
At the end of the session the group
unanimously approved a resolution ask-
ing the Executive Committee to author-
ize and the Sales Training Committee
to prepare a Sales Training Manual
similar to those under discussion.
Tuesday was spent considering the
manual contents suggested the previous
day and in making definite assignments
to those who will prepare the original
manuscript.
There will be ten chapters as fol-
lows :
1. The Miracle of Music
2. Your Music Stores
3. Sales Problems Peculiar to the
Music Industry
4. Sales Opportunities
5. Stepping Up Sales—Plus Sellingr
6. Selecting and Training Salesmen
7. Salesmen As a Business Builder
8. Techniques of Salesmanship
9. Services That Build Sales
10. Your Community Relations
Each chapter will include a brief
statement about the purposes of that
particular section, teaching suggestions
applied to the chapter, instructional
content, a series of questions, discus-
sions problems and bibliography.
In addition to the over-all teaching
material to be prepared by selected
merchants, the various trade groups
will be requested to prepare special
product information.
TRAINING MANUAL
I Continued
from page
17)
cation" (originally scheduled to be
given by Dr. Kyker who was ab-
sent because of illness.)
^rppleton 5
and
"The music industry's problem as
we see it."
The second part of the address was
based upon a study of the industry's
training problem. Several of the lead-
ing manufacturers and suppliers had
cooperated in supplying training and
promotional material.
The afternoon was devoted to a
round-table discussion based upon these
points:
(a) Does the industry need a train-
ing program.
(b) Is this the most practical ap-
proach.
THE MUSIC TRADE REVIEW, NOVEMBER, 1945
' DAMP PROOFING
and
MOTH PROOFING
IN ONE OPERATION
Permanently Damp-Proofed
Contains 5 % D.D.T.
R. J. APPLETON CO.
157 E. 56th St.
Bklyn. 3, N. Y.
27

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