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THE MUSIC TRADE REVIEW, SEPTEMBER, 1<)U
Combination
Business
Phonographs ... Records ...
Radio - Phonographs
Dealers Enthused About
Magnavox Planned Deliveries
The one subject of conversation in the
Magnavox Salon at the recent Music
Show in New York was the fact that the
Magnavox had chalked up an outstand-
ing delivery record in the industry. Ac-
ery record is attributed to the fact that so
many of the parts used are manufactured
at the Magnavox factory in Fort Wayne,
the company being one of the largest
producers of speakers, condensers and
19
Frank Freimann. Vice President, the Mag-
navox line of radio-phonographs received
the same spontaneous enthusiasm from
dealers.
Landis Reports
Ansley Progress
Since the first of the year Bill Landes.
who is widely known in the radio and
appliance trade in the West Coast area,
has been representing the Ansley Dyna-
phone in the states of California, Wash*
ington, Oregon. Idaho, Utah, Montana and
Arizona. With headquarters and display
rooms in San Francisco at the Western
Furniture Exchange Mr. Landes covers
the northern section of his territory, while
supervising the efforts of Frank Barstow
who contacts dealers in the Los Angeles
and southern areas. On his long trips, Mr.
Landes uses a smart trailer which pro-
vides demonstration space as well as
living quarters.
He reports a constantly increasing de-
mand for Ansley Dynaphones in his
territory.
Big Ad Promotion
for New RCA Model
Magnavox officials and dealers as they appeared at the Magnavox exhibit at the recent convention
cording to Frank Freimann. Vice Presi-
dent, every effort is being made to guar-
antee the continuation of this delivery
performance. He remarked that he was
quite hopeful the company would be able
to do this although, frankly, Magnavox is
looking after its present established
dealers and not expanding through new
accounts.
Two revisions of old models of radio-
phongraphs and one new one were
shown by Magnavox during the Show.
This is in line with the company's policy
of having no annual introduction of a
complete new line.
The new model displayed was a Chip-
pendale end table or Chairside model
combination equipped with an automatic
record changer. A feature of the set is its
double action lid which facilitates playing
the radio portion without lifting up the
whole top.
A new Georgian combination was also
displayed equipped for F.M. installation,
this feature may be added for $45.00 ad-
ditional. The set is availale in old world
mahogany, bleached mahogany and wal-
nut. The other revised model was the
Hepplewhite.
It was pointed out that the good deliv-
transformers. No slowing down in deliv-
ery is anticipated. The company has sub-
stantial Government ordnance work but
because of ample facilites does not be-
lieve that this will in any way curtail
civilian production although prices are
somewhat higher than at this time last
year and are expected to go even higher
due to increased labor and material costs.
The extensive Magnavox Co. exhibit
was visited by many representative
dealers from all over the country. Here-
with is shown the Magnavox staff with
several prominent dealers including from
left to right: Phil Kellerman, Honolulu;
Owen J. Murphy, Steinert's, Worcester,
Mass.; R. C. Groffmann, Magnavox Sales
Promotion Manager, Frank Freimann,
Magnavox Vice-President, Fort Wayne,
Ind; Chet Prouty, Steinert's, Springfield,
Mass; Jerome F. Murphy, Sr., President of
Steinert's, Boston; H. Royer Smith, Phila-
delphia; Joe McKenna, Cambridge, Mass.;
E. P. Bliss, District Manager; R. G. War-
ner, Account Executive, Wade Advertis-
ing Agency, Fort Wayne; District Man-
agers: J. Warren Butler Atlanta; V. J. San-
born, Cleveland; John Wirtz, New York;
C. H. Davis, Andmore, Pa. According to
To back up an extensive advertising
campaign in nationally circulated maga-
zines, the RCA Manufacturing Company
is making available to its distributors and
dealers a substantial advertising appro-
priation to announce the 1942 RCA Vic-
trola Model V-215 in local newspaper ads
in the principal markets of the country,
according to D. J. Finn, RCA Victor Ad-
vertising Manager.
This introductory newspaper campaign
will run from September 15 to October
15, and will tie-in with color spreads in
the Saturday Evening Post, Time, New
Yorker and Life in September, and addi-
tional ads in October issues of the New
Yorker, Saturday-Evening Post, Life and
Time. Othtr spreads on the new instru-
ment, which features the "Roll-Out"
Magic Brain automatic record changing
mechanism, will appear in the same four
magazines, and Esquire, during Novem-
ber and December.
The new instrument is one of the most
popular in the 1942 RCA Victrola series,
and features a revolutionary approach to
the problem of ultimate convenience in
phonograph operation. At the touch of a
finger opening the front panel of the
phonograph compartment, the entire
automatic mechanism rolls out of the
cabinet at a convenient height. After
records are stacked and the starting but-
ton of the automatic unit has been
pushed, the mechanism is returned to its
original position with a slight push and
the cabinet is closed. When all the records
have been played, the mechanism auto-
matically shuts off.