Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, JULY, 1U1
Wednesday morning, at which several in-
teresting speakers will address the deal-
ers, including William Roy Austin, of
Phoenix, Arizona, who will talk on
"Dealer Teacher Relations". Ray S. Er-
landson. president of the Music Merchants
Association of Ohio, whose subject will
be "Practical Problems of the Music Mer-
chants"; Dr. Sigmund Spaeth, on "Fun
With Music"; Dr. Donald A. Laird, on
"How to Handle Difficult Customers", and
Robert A. Schmitt, on "The Sheet Music
Dealer-Merchant".
There will also be a demonstration by
MELVILLE CLARK.
First Vice-President of NAMM
Stations WOR and W71 showing the dif-
ference in frequency modulation and
standard broadcasting. Three door prizes
will be given away at this meeting.
The annual stag Jamboree of the Na-
tional Travelers Association will take
place at 7.00 P. M. on Wednesday even-
ing and the annual banquet of the Na-
tional Association of Music Merchants
will be held at the Waldorf-Astoria on
Thursday evening at 6.30 P. M.
On Friday the convention will come to
18
a close with meetings of the executive foster and actively organize and pro-
committee of the National Piano Manu- mote the musical activities of the entire
facturers Association and the Advertising nation, in order that there be no lessening
Managers Club.
in this program which is so vital in times
In a statement of welcome to the mem- like those we are experiencing.
bers of the industry R. C. Rolfing, Pres-
During the fiscal year just closed the
ident of the National Piano Manufacturers National Piano Manufacturers Association
Association, states:
completed another successful year, not
"As President of the National Piano only in the number of pianos actually
Maufacturers Association of America, it is manufactured, but in the educational and
again a privilege to welcome the piano
dealers of the nation to the Annual Music
Trade Show, which will be held at the
Hotel New Yorker in New York City, on
July 29. 30, 31 and August 1.
Music is as old as the hills and most
everyone will admit that music is a mor-
ale builder in times of stress and strain,
such as this nation is experiencing at
the present time, and anything that is
done to interfere with the musical activi-
ties of this nation is definitely harmful.
In previous wars and periods of con
iusion and uncertainty, music has always
played a vital role in maintaining the
morale of not only the armed forces of
the nation, but the civilian population as
well. There is sufficient evidence right
now that what this nation needs in its
schools, churches, army camps, canton-
ments, community centers, etc., is music
and more music.
The members of the National Piano
Manufaturers Association stand ready to
W. A. MENNIE.
do their part in completing the present
Executive Secretary of NAMM
national defense program, and some of
our members are actively doing defense promotional program which the Associa-
tion has sponsored.
work in their plants at the present time.
Our members and many piano dealers
Our Association is becoming more and
are also cooperating with the service more a working organization for the pur-
branches of the Government by supplying pose of disseminating information to the
pianos to army camps and cantonments piano merchants of the country, and to
all over the nation. We have letters from assist in any way that it can in promoting
army camp commanders commending us the musical activities vital to the nation.
for this action, and our prediction is that
The objective of our Association is to
within another year there will be literally serve the trade and the nation in a con-
hundreds of pianos used by the service structive, helpful way, not only in building
branches of the Government.
more and better pianos, but also by con-
The greatest contribution, however, that tinuing to perfect the other activities which
this industry can make is to continue to the Association has undertaken."
Fifth Annual Advertising Display
Promises to Be the Largest
Entries Should Be Pasted on Cardboard and Be Sent
in Before July 25
the entries are received by July 25.
As usual, the contest -will be in two
divisions, one for cities of 100,000 and
over and the other for cities of under
100.000 population. In each division cups
will be awarded for the best piano ad-
vertisement, the best piano window, the
best advertisement of musical mer-
chandise other than pianos and the best
window display of musical merchandise.
Winners in previous years, and the
donors of the cups follow:
The fifth annual newspaper Advertising that there will be no walkaways for any-
and Window Display Contest, to be held one."
in connection with the Music Industries
The contest was inaugurated at the 1937
Convention at the Hotel New Yorker in convention in New York. Each succeed-
CITIES OVER 100,000
New York. July 29 to August 1, is expected ing year has seen a steady increase in
Best piano advertisement (cup donated
to draw the largest number of entries in entries and the display of advertisements by Steinway and Sons, who in 1939 won
its history, according to W. A. Mennie, and window diplay photographs has permanent possession of the cup origin-
convention secretary.
been a popular convention feature.
ally presented by Music Trades): 1937 to
Any dealer can enter the contest by 1939, Steinway and Sons; 1940, the Ru-
"The contest this year will be a wide
open affair," Mr. Mennie reported. "The sending copies of newspaper advertise- dolph Wurlitzer Company of Detroit.
Best piano window display (cup given
increasing interest and greater competi- ments or photographs of window displays
tion in the contest are evidenced by the to the Advertising Contest, Music Indus- by the Lawrence H. Selz Organization),
fact that not one of the 1939 first place tries Convention, Hotel New Yorker, New 1937 and 1938, Sherman Clay and Com-
winners duplicated their success in the York. The only provisions are that the pany, San Francisco, Cal.; 1939, Jenkins
same division last year. This indicates advertisements and windows must have Music Company, Kansas City, Mo.; 1940;
that everyone has a chance to win and been used since August 1, 1940, and that
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