Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
Only trade paper in the piano business awarded tive medals for "the best"
Established 1879, and published monthly by Henderson Publica-
tions, Inc., at Radio City, 1270 6th Ave., New York, N. Y., U.S.A.
Carleton Chace, Executive Editor. 1 year $2. 2 years, $3. Also
publishers of Radio Television Journal, Musical Merchandise, Parts
MEDALS AWARDED THE MUSIC TRADE REVIEW
J
Volume 100, Number 6 - the 2,738th Issue.
W
A N T some fun — ask the
next 15 people you meet
outside of business how
many notes there are on a
piano? 6 out of the 15 won't know.
Thus 45,000,000 in the U. S. still don't
know the number of piano keys, after
over 100 years of promotion.
W
OULDN'T it be a good idea
to find out why a person
wants to buy a piano?
Could a dealer get up a 4
page stunt, first page to be headed "A
rough idea" pencil scribbling, and have
the inside 2 pages marked off in
squares, the plan being for people to
show an outline of their living room, to
be sent to the dealer for him to return
it showing a suggested location for a
piano. These could be mailed "at
large." Variations of this could be used
in piano selling. Any dealer can think
of a half dozen ways of adopting this
or allied idea.
JUNE 1941
H A T about a gag on a bus-
iness card, with one man
using this title: " M a n -
ager, room planning dept."
Offering ideas on living room re-ar-
rangement so that the piano would be
"properly" placed? If he has a piano,
it could be a change from console to
grand; or a phonograph combination,
If no piano, you're building a good
prospect list. This may seem a "ring
around a rosy" plan of working, but
what is done would be substantial and
cause considerable
comment — the
right kind of promotion for piano re-
tailing.
W
AHOGANY for pianos seems
to be perking up right smart
in demand but no one can
explain it, as much walnut
promotion continues. Ebony cabinets
for radio-phonograph console combi-
nations would be an idea. Book indus-
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