Music Trade Review

Issue: 1941 Vol. 100 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, JUNE, 1941
Chicago &
Midwest
Joint Meet of Tuners Society
and Illinois Association June 16-18
Final arrangements are being com-
pleted for the Joint Conventions of the
American Society of Piano Tuner-Techni-
cians and the Piano Tuners Association
of Illinois, which will be held at Hotel
Sherman, Chicago, June 16. 17 and 18.
1941. This is the first convention of the
new national Society but the eighth of the
Illinois Association.
The Joint Convention Committee, under
the chairmanship of Alfred H. Utterberg,
reports that the following piano manufac-
turers and Supply Houses have already
arranged to put on displays and exhibits:
American Steel & Wire Co., Baldwin Piano
Co., Cable Piano Co., J. C. Deagan, Inc.,
The Gulbransen Co., Haddorff Piano Co.,
W. W. Kimball Co., Krakauer Bros., Pratt,
Read & Co., Schaff Piano String Co.,
Charles Frederick Stein, Steinway & Sons,
Tonk Bros. Co., The Rudolph Wurlitzer Co.
Included in the program will be grand
and upright action regulating classes for
visiting tuners as well as on voicing by
Charles Frederick Stein, Granville Ward
of Steinway & Sons, J. M. Broadhurst of
the Baldwin Piano Co. and Ralph W. E.
Sherry of the Rudolph Wurlitzer Co. A
demonstration by Mr. Stein of his own
method of installing a set of hammers in
a grand piano.
A technical talk on the making of bass
strings with hints to tuners as to correctly
specifying for repair strings and sets oi
strings.
An illustrated talk by Dr. William Braid
White on The Production of Tone in the
Piano, using the oscilloscope and other
scientific apparatus.
An historical talk on the History and
Development of the Pianoforte by Ovid
Seamon of the Illinois Association.
A demonstration by the Illinois Bell
Telephone Co. of the Voice Mirror, where-
by it is possible to hear one's own voice
as others hear it.
Other speakers will include: Robert
Fanning, Chicago manager Baldwin Piano
Co., P. E. Mason, salesmanager of Had-
dorff Piano Co., Clare O. Musser of J. C.
Deagan. Inc., and Lawrence Selz the pub-
licity counsel of the National Piano Mfrs.
Ass'n.
A special feature will be a conducted
visit to the famous Chicago Theatre in the
Loop, where the visitors will be taken
through the $50,000 organ by Harry Nel-
son of the Illinois Association, who for
nineteen years has been tuner and tech-
nician in charge of the great instrument.
The Piano Tuners Association of Illinois
is offering a special $10 registration prize.
The joint banquet of the American So-
ciety and of the Illinois Association will
take place in the famous Bal Tabarin room
of the Hotel Sherman on Wednesday eve-
ning June 18th at 6 p. m. The master of
ceremonies will be Paul Ludwigs, presi-
dent of the Piano Tuners Association of
Illinois.
It is planned to hold the business meet-
ings of the American Society of Piano
Tuner Technicians during the mornings.
Five Kordevon
Pianos in Show
Just across the street from the Wurlitzei
retail store in Brooklyn, New York, is the
Fabian Fox Theatre where the WMCA
Amateur Hour eminates. Some time ago
a Wurlitzer Spinette, Model 410-7, blond
maple finished in White Kordevon was
chosen to be used for solo work for ama-
teurs. Recently four more of these pianos
were added for the show's feature at-
traction, "Al Curtis and His Forty Fingers
of Rhythm."
The WMCA network includes seven
stations covering New York. Connecticut,
Pennsylvania and Maryland.
1ft
Kimball Aids
Cover Wide Scope
Kimball dealers throughout the country
get a wealth of valuable information from
the Kimball headquarters in Chicago each
month which is issued under the able
direction of Ben Duvall, secretary and
sales manager of the company. This is
all distributed under the caption "Piano
Merchandising for Kimball Dealers" and
each dealer is supplied with a binder in
which these various monthly sales helps
can be bound. When bound the dealer
has at his disposal most everything he
may need in the way of suggestions for
sales efforts such as spot announcements
for radio, running from nine to one hun-
dred words, bulletins on how Kimball
dealers have just put over successful sales
promotions, letters for dealers to send
prospects, new thoughts on renting pianos
with advertising mats on this subject, let-
ters to send prospects return cards and
contract blanks, and many other ideas.
The series also contains a large display
of advertising mats to be used in news-
paper advertising both half-tone and line
cuts with suggestions for advertising copy
and a special series for fall and holiday
advertiing with a Christmas Club plan.
There is a spirit of cooperation which
runs through this series of promotions
which comes from Kimball dealers them-
selves whose successful efforts along a
given line are imparted to other Kimball
dealers for use in their respective terri-
tories. Not only is the content of these
bulletins confined to sales promotion but
also to general new items of business
management which may in some way
make the problems of Kimball dealers eas-
ier. In this manner, aids for all phases
of a dealers business are advanced by the
W. W. Kimball Co.
Wurlitzers in the Belgian Congo
Three Wurlitzer Spinettes, finished with
Kordevon, were recently purchased by the
Director of Military Music at Elizabeth-
ville, Belgian Congo. The pianos were
sold by Paul C. Bothner, head of C. Both-
ner & Sons, Wurlitzer dealer at Capetown,
Union of South Africa. Mr. Bothner stated
that the Belgian Congo is buying a large
portion of its requirements from the Union
and there has been an average of 400 visi-
tors monthly during the past six months.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
16
THE MUSIC TRADE REVIEW, JUNE, 19U
Western Pennsylvania Chapter of
Wurlitzer Adding
NAMM Formed in Pittsburgh May 26th 35,000 Sq. Ft.
On Monday- May 26th, dealers of West-
ern Pennsylvania met at the Hotel Perm
in Pittsburgh, Pa. and formed the Western
Pennsylvania chapter of the National As-
sociation of Music Merchants. Chauncey
D. Bond of the Weaver Piano Co., York,
Pa. acted as temporary chairman and the
dealers were addressed by Ray S. Erland-
son, general manager of the retail division
of the Rudolph Wurlizer Co., who told of
the work of the Ohio Association as •well
as the fair trade legislation of various
states.
t«,
After it was unanimously voted to form
the chapter the following officers were
elected: W. E. Pettey of the Petty Music
Co., Pittsburgh, chairman, H. C. Trader,
Butler, Pa., vice-chairman, Walter E. Volk-
wein, Volkwein Bros., Pittsburgh, secre-
tary and C. H. Fleming of W. E. Pettey
Music Co., treasurer. The by-laws were
then adopted and it was decided to hold
monthly meetings, the first of which was
held on June 2nd.
Among those present were:
C. D. Bond, Weaver Piano Co., York,
Pa.; Ray S. Erlandson, Rudolph Wurlitzer
Co., Cincinnati, Ohio; Walter E. Volkwein
and Walter R. Vogel, Volkwein Bros., Inc.;
V. E. Parker, Winter Co. of Erie, Erie, Pa.;
John E. Cooper, Cooper Bros., New Kens-
ington, Pa.; Harvey C. Trader, Butler Pa.
W. N. Cooper, C. R. Copper, Cooper Bros.,
New Kensington, Pa. Chas. B. Jacobs, H.
A. Becker, Becker Music House, N. S.,
Pittsburgh Pa.; C. H. Fleming, W. E. Pettey,
W. E. Pettey Music Co., Pittsburgh, Pa.;
Geo. E. Baldwin. W. F. Hammond Music
Store, Pittsburgh, Pa. Mrs. Louis J. Pan-
ella, Louis J. Panella, Pittsburgh, Pa.; M.
Fischman, Kauffman Dept Store, Pitts-
burgh. Pa. Elizabeth Fleming, Fleming
Music Store, New Castle, Pa.; J. T. Kushon,
Greensburg Piano Co., Greensburg, Pa.
and A. C. Beer Beer's Music House, Clear-
field, Pa.
This is the fourth Chapter to be formed.
The others include the Eastern Pennsyl-
vania, Baltimore and Mid-South Chapters.
Work has been started on a new 35,000
square foot addition to the Wurlitzer fac-
tory at De Kalb, Illinois. This is the fifth
addition for the De Kalb Division of Wur-
litzer to be built during the last six years.
The extra floor space will relieve conges-
tion by connecting two wings of the pres-
ent building, allowing piano construction
operations to move in a continuous line
planned in accordance with the latest and
most efficient ideas on manufacturing lay-
Mrs. George W. Allen Passes
Mrs. Lucinda Watkins Allen, wife of out. Many square feet of floor space will
George W. Allen popular southern repre- be allotted to tuning and seasoning rooms,
sentative of the Aeolian American Corp. thus permitting a manufacturing schedule
passed away after an illness of about six which will tend to even off the peak in
months on May 29th at the Con-Knoll- production and provide more constant em-
Lea hospital, Lakemont, N. Y. Mrs. Allen ployment of the regular and trained Wur-
is survived by her husband and a son litzer craftsmen.
Maynard Allen a salesman in the New York
Cyril Farny, vice-president and manager
headquarters of the Lester Piano Co. In- of the De Kalb Division, says, "The in-
terment will take place at Stony Creek, creased factory space which will shortly
Conn, where the Aliens have made their become available to Wurlitzer at De Kalb
home for many years.
will aid very materially in improving the
quality of our pianos, and at the same
Visitors at Kranich Among the recent visitors at the factory ments more promtly. We are actually not
of Kranich & Bach, New York were Mr. aiming to increase our output to any ap-
and Mrs. E. A. Woodman of Lakewood, preciable extent, but our aim is almost
Ohio. Mr. Woodman reported a steadily entirely to maintain production schedules
increasing business in his territory. The as evenly as possible throughout the year.
Kranich & Bach plant has been working The best way this can be done is to have
adequate storage facilities for finished and
to capacity since the first of the year:
semi-finished
pianos. Our present build-
Kranich & Bach are furnishing their
ing
program
adequately
meets these re-
dealers with a testimonial from Oscar
Strauss, eminent composer, printed in two quirements, and we are sure that a very
colors and attractively framed for hang- important corollary will be a marked im-
ing on the wall or prepared in easel form provement in that element of piano quality
for counter or window display. It is a which can be achieved only through the
reprint made from the front cover of the seasoning of a piano after it has been
completed."
April Music Trade Review.
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Revised "Modern
Organ Pieces"
A revised edition of "Modern Organ
Pieces." containing forty-one com-
positions arranged for organ with special
registration for Hammond Organ pre-
pared by Virginia Carrington Thomas, has
been published by D. Appleton-Century
Co., New York. As No. 29 in this publish-
er's "Whole World" series, the collection
includes pieces of varied character which
should prove useful to organists for
church, concert or home playing. With
few exceptions these numbers have not
been available before with Hammond
registration.
"Modern Organ Pieces," which may be
considered as a companion volume to
"Familiar Organ Classics" published by
Appleton-Century last year, contains
works by Brahms, Debussy, Elgar,
Franck, Grieg, Rachmaninoff, Sibelius,
Stravinsky, Wagner, Widor, and thirty-
six other noted composers.

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