Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE MUSIC TRADE REVIEW, MAY, 19 hi
Walnut Exploited
During May
!'
Some 500 merchants, including many
music merchants are entering into the ex-
ploitation of W'alnut this month by using
the promotion matter distributed for the
PIANO KEYS RECOVERED
with
IVOLOID
the most perfect key covering
NON-INFLAMMABLE
DOES NOT CRACK
DOES NOT CHIP
OR DISCOLOR
Set of keys recovered with IVOLOID Tops .050 thickness $6.00
Prompt and Dependable Service
All work done by men who have had over 2 5 years experience. All work guaranteed
NOTE—When sending keys pack securely—ship by Mail or Express
and number all keys near capstan screws
Keys Returned in a few Days From Time They Reach Our Factory
IVOLOID PIANO KEY CO.
5924 15th AVE.
BROOKLYN. N. Y.
Our best references are the leading manufacturers
lace-Lindeman Inc., of Grand Rapids,
Mich., there is contained a merchandising
bulletin outlining suggestions for store
display, sales meetings, newspaper ad-
vertising, newspaper publicity and special
merchandising events.
STOR&.
N A ^ E» .
Suggested Layout lor Dealers Adv. on Walnut
American Parade of Fashion by the
American Walnut Manufacturers As-
sociation. In a merchandising portfolio
sent to these dealers, prepared by Wai-
The national advertising for the month
of May is being done in "House Beauti-
ful" and "House <& Garden" and proof
sheets are included in the kit showing
several articles which will appear in the
editorial columns of magazines and which
are available for dealers, produced in mat
form, so that they can be reproduced in
local papers. There are also several sug-
gestions for window displays as well as
SmptfJiM ol cWl^
(Pi
icmjo
and dialers we are now doing work for
for newspaper advertising, for which mats
are furnished. These include advertise-
ments on furniture, pianos, radios, cabi-
nets, benches and many other articles in
which walnut is used. There is also a
large feature display card and a cut out
window banner bearinq the words
"American Walnut Parade of Fashions."
Joins New
Tuners Society
The New York Piano Technicians and
Tuners Association has become a mem-
ber of the American Society of Piano
Tuner-Technicians. The Piano Tuners As-
sociation of Illinois was the first organi-
zation to become affiliated with that or-
ganization which according to Dr. Wil-
liam Braid t White, chairman of the ex-
ecutive committee comes into the field as
a trade association which desires to be
recognized by the National Piano Manu-
facturers Association and the National As-
sociation of Music Merchants with the idea
of adopting a policy of cooperation with
the manufacturers and the dealers to build
up the service end of the industry.
Dr. White also states that the matter ol
joining the organization is now up before
the local associations in Boston, Mass.,
Newark, N. I., and Philadelphia, Pa., and
that a Wisconsin Association will be or-
ganized with headquarters in Milwaukee,
which will also become affiliated with the
American Society.
Hardeman Sells and Retires
Thomas B. Hardeman of Jackson, Term,
has sold his piano business to C. L.
Budslong, who is handling Gulbransen
pianos. The musical merchandise branch
of the business has been purchased by
C. A. Wallick. Mr. Hardeman who is 79
years of age decided to retire.