Music Trade Review

Issue: 1941 Vol. 100 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, MAY, 19U
21
Recovers Keys
With Ivoloid
Piano
Supplies
Actions - Hammers - Plates - Hardware
Strings - Pins - Felts - Tuners Supplies
Julius Breckwoldt
Head of Julius Breckwoldt & Son
Passes Away in Florida
Julius Breckwoldt, octogenarian dean
of the piano supply industry and presi-
dent of Julius Breckwoldt & Son, Dolge-
ville. New York, passed away on April
Julius Breckwoldt
23rd at his winter home in Daytona
Beach, Fla., after a short illness. He would
have been 85 years of age on August 31st,
had he lived. Although active in business
up to the time of his death he had, as had
been his custom, gone to his Florida home
with Mrs. Breckwoldt for his usual winter
vacation. At the time of his death William
A. Breckwoldt, his son and Julius Breck-
woldt, II, grandson, were with him, having
arrived there the day before.
Piano key repairing has again become
an active business since the revival of
the piano, according to C. S. Giordano,
head of the Ivoloid Piano Key Co., 5924
15th Ave., Brooklyn. N. Y. Mr. Giordano
has been making a specialty of repairing
piano keys for the past fifteen years and
today is doing this work for some of the
leading manufacturers and dealers
throughout the country. His clientele ex-
tends as far south as Florida and as far
Mr. Breckwoldt was born in Blankenese,
Germany, where he attended polytechnic
school. He came to this country when 16
years of age and was employed at the
New York Customs House and later en-
tered the employ of Alfred Dolge, soon
becoming a member of the firm and in
1896 becoming sole owner of the business.
The company has become one of the lar-
gest producers of sounding boards, back
and bridges and controls its own virgin
forests of Adirondack spruce. Mr, Breck-
woldt, admired and loved by all in his
community was always active in civic af-
G. S. Giordano covering a set of keys
fairs and was president of the First Na-
with Ivoloid
tional Bank of Dolgeville, director of the
Herkimer Trust Co., and at one time pres- west as the Pacific coast.
ident of the Dolgeville Coal Co.. Dolge-
In repairing and recovering keys this
ville Herald, Dolgeville Chamber of Com- company uses Ivoloid which is guaran-
merce, the Village of Dolgeville, treasurer teed non-inflammable and will not chip,
of the Dolgeville Fire Department and a crack or discolor. It is also impervious to
member of the Dolgeville Board of Edu- dampness.
cation.
For many years Mr. Giordano was em-
In 1880 he married Miss Jennie Lam- ployed in several of the largest piano
berson who survives him and with whom manufacturing establishments in the
he celebrated his 61st wedding anniver- country and through all his experience
sary in January of this year.
has made a close study of key manu-
Besides his widow he is survived by a facturing and repairing. With him are as-
son William A. Breckwoldt, vice-president sociated men who have also been in this
and treasurer of Julius Breckwoldt & Son. business many years.
a daughter Mrs. George Ward and two
grandchildren Julius Breckwoldt II. and Besides guaranteeing its work the
company has worked out a system of
Mrs. W. Vosberg.
service
which also guarantees prompt re-
Funeral services were held in Dolge-
turn
deliveries.
ville on April 28th and interment took
place in the family plot in that city.
"Since the revival of the piano," said
Many prominent persons attended the Mr. Giordano, "our business has steadily
services and the floral tributes were ex- grown and we are doing work for large
dealers all over the country."
ceptionally elaborate.
Take ''piano hinges" for instance !
If you would inspect the finish of our hinges you would discover a big difference.
1. The knuckles arc uniform and in correct alignment.
2. The screw holes are evenly spaced and accurately countersunk, and not dragged or
buffed out of shape.
3. The surface is smooth—not wavy. — All beveled edges are uniform.
4. Every hinge is tissue wrapped before packing to protect the fine hand buffed finish.
We'd like to show you. May we submit samples and prices?
AMERICAN PIANO SUPPLY CO.
DIVISION OF
iiammaehvr Schlemmer & Co.
22»
ITH A V E M E , NEW YORK, S I X K 1 8 1 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
22
THE MUSIC TRADE REVIEW, MAY, 19 hi
Walnut Exploited
During May
!'
Some 500 merchants, including many
music merchants are entering into the ex-
ploitation of W'alnut this month by using
the promotion matter distributed for the
PIANO KEYS RECOVERED
with
IVOLOID
the most perfect key covering
NON-INFLAMMABLE
DOES NOT CRACK
DOES NOT CHIP
OR DISCOLOR
Set of keys recovered with IVOLOID Tops .050 thickness $6.00
Prompt and Dependable Service
All work done by men who have had over 2 5 years experience. All work guaranteed
NOTE—When sending keys pack securely—ship by Mail or Express
and number all keys near capstan screws
Keys Returned in a few Days From Time They Reach Our Factory
IVOLOID PIANO KEY CO.
5924 15th AVE.
BROOKLYN. N. Y.
Our best references are the leading manufacturers
lace-Lindeman Inc., of Grand Rapids,
Mich., there is contained a merchandising
bulletin outlining suggestions for store
display, sales meetings, newspaper ad-
vertising, newspaper publicity and special
merchandising events.
STOR&.
N A ^ E» .
Suggested Layout lor Dealers Adv. on Walnut
American Parade of Fashion by the
American Walnut Manufacturers As-
sociation. In a merchandising portfolio
sent to these dealers, prepared by Wai-
The national advertising for the month
of May is being done in "House Beauti-
ful" and "House <& Garden" and proof
sheets are included in the kit showing
several articles which will appear in the
editorial columns of magazines and which
are available for dealers, produced in mat
form, so that they can be reproduced in
local papers. There are also several sug-
gestions for window displays as well as
SmptfJiM ol cWl^
(Pi
icmjo
and dialers we are now doing work for
for newspaper advertising, for which mats
are furnished. These include advertise-
ments on furniture, pianos, radios, cabi-
nets, benches and many other articles in
which walnut is used. There is also a
large feature display card and a cut out
window banner bearinq the words
"American Walnut Parade of Fashions."
Joins New
Tuners Society
The New York Piano Technicians and
Tuners Association has become a mem-
ber of the American Society of Piano
Tuner-Technicians. The Piano Tuners As-
sociation of Illinois was the first organi-
zation to become affiliated with that or-
ganization which according to Dr. Wil-
liam Braid t White, chairman of the ex-
ecutive committee comes into the field as
a trade association which desires to be
recognized by the National Piano Manu-
facturers Association and the National As-
sociation of Music Merchants with the idea
of adopting a policy of cooperation with
the manufacturers and the dealers to build
up the service end of the industry.
Dr. White also states that the matter ol
joining the organization is now up before
the local associations in Boston, Mass.,
Newark, N. I., and Philadelphia, Pa., and
that a Wisconsin Association will be or-
ganized with headquarters in Milwaukee,
which will also become affiliated with the
American Society.
Hardeman Sells and Retires
Thomas B. Hardeman of Jackson, Term,
has sold his piano business to C. L.
Budslong, who is handling Gulbransen
pianos. The musical merchandise branch
of the business has been purchased by
C. A. Wallick. Mr. Hardeman who is 79
years of age decided to retire.

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