Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
Only trade paper in the piano business awarded five medals for "the best"
MEDALS AWARDED THE MUSIC TRADE REVIEW
Established 1879, and published monthly by Henderson Publica-
tions, Inc., at Radio City, 1270 6th Ave., New York, N. Y., U.S.A.
Carleton Chace, Executive Editor. 1 year $2. 2 years, $3. Also
publishers of Radio Television Journal, Musical Merchandise, Parts
Volume 100, Number £- the 2,737th Issue.
ANDLING of news in a trade
journal requires but nickel
brains. Interpretation of the
news, with its allied data on
industry performance, and all the con-
clusions coming from such, demands
a curious and agile mind with no
esteem for the expression: "The piano
business is different." The person
must be experienced, but not so set
that everything is focused on the
Johnstown flood details or "the way
we did this in 1919." We still have too
much news hash in The Review, but it
is gradually getting less in favor of the
factual type of trade journalism. We
started giving information rather
timidly, but the many expressions from
prominent men endorsing The Review
r\
M A Y 1941
editorial policies is stimulating
more and better issues.
for
S your store "dated" by its ap-
pearance? Old fellows date
themselves by wearing high
chokers, white braid on a vest,
trick hats, high shoes, pins in ties, etc.
Windows, doors, store fronts, interiors,
counters, etc., as well as color could
now be brought up to date, so that
modern presentations may be seen
daily by the public. Many piano stores,
from which are sold the latest in
styling, and for which dealers have
every argument why people should
buy the latest, still are housed and sold
from antique looking semi-dog-
kennels.
I