Music Trade Review

Issue: 1941 Vol. 100 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Baldwin Concert Grand
THE NAME
The prestige of the Baldwin piano, while strongest
among musicians, penetrates to every sphere of
American family life. "At the Baldwin" is a phrase
heard repeatedly over the air waves. "Baldwin Piano
Used" appears on concert programs from coast t&
coast — on programs of recitals by musical artists
of international fame, on programs of countless com-
Style D
BRINGS BUYERS
munity musical events every year. Many national
magazines carry Baldwin advertising into the better
class American homes.
With the Baldwin grand leading a complete line
of fine quality pianos, all Baldwin-made, Baldwin
dealers are proving the sales value of piano prestige
backed by top quality and values.
The BALDWIN PIANO COMPANY, Cincinnati, Ohio
MANUFACTURERS OF B A L D W I N , ACROSONIC, H A M I L T O N A ND H O WA R D PIANOS
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
What do you see in this picture?
YOU see the opportunity to sell a piano?
We do! That is why you will find Winter
& Company's Musette heavily advertised with
full pages in home magazines. ^ Following the
page in the March Better Homes and Gardens,
there is a smashing page in the April American
Home, with over 2,000,000 circulation; another
compelling page in the May issue of the power-
NEW YORK
CITY
ful Good Housekeeping, having an audience
in excess of 2,300,000. ^ This advertising
influences families who are buying pianos right
now! f Make sure you use our kit of advertising
helps. This material will attract more pi-
ano buyers to your store. Our advertising
makes people anxious to see, hear, play and
own a beautiful Musette.

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