Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
Only trade paper in the piano business awarded five medals f o r the best"
AWARDED THE.
MUSIC TRADE REVIEW
Established 1879, and published monthly by Henderson Publica-
tions, Inc., at Radio City, 1270 6th Ave., New York, N. Y. ; U.S.A.
Carleton Chace, Executive Editor. 1 year $2. 2 years, $3. Also
publishers of Radio Television Journal, Musical Merchandise, Parts
Volume 100, Number 4 - the 2,736th Issue.
OMPOUNDING of conditions in
pianos presents the most com-
plex situation—not only diffi-
cult for mfrs to handle effi-
ciently, but also giving them the first
ray of light since 1925 to secure proper
profits. Except for orders on the books
accepted on the day as you read this,
no mfr has to take further bookings at
those prices. And no quotations should
be for more than 30 days, for if they
are, mfrs are bound to lose not only
shirts but collars and ties. Difficulty
of securing supplies — many mfrs have
hocked themselvess during past 3
months to load up on supplies, and if
they're smart, they'll figure costs on
replacement values and not on pur-
chase price—and the costs thereof, re-
quire a minimum wholesale advance of
5%, and perhaps for May another 5%.
C
APRIL 1941
O arguments from dealers can
now be accepted on price
raises.
Mfrs MUST raise
prices or ship pianos at no
profit. And to offset the dangers of
non-producing, the sun now shines for
getting proper returns on the business
of making pianos. As most of the
growth of piano sales has been with
people earning $2,500 and less, and as
this is the group that are cashing in on
defense work salaries, their money is
being increased far beyond the small
price raises which must be demanded
by both mfrs and dealers. As in radio,
we see no change in the price brackets
for selling pianos, the only visible
elimination being on the lowest price,
for at the price brackets, the value will
be shifted.
N