Music Trade Review

Issue: 1941 Vol. 100 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, APRIL, 19J+1
Combination
Business
Phonographs ... Records ...
Radio-Phonographs
Increase in Combination Business
Foretells Hundred Million Record Sales
19
Capehart Remote
Control Apparatus
Extended and remote control equip-
ment recently introduced for use with
Capehart combination-radio instruments
was demonstrated to metropolitan Cape-
hart dealers and their salesmen at a two-
day convention March 11th and 12th at
the Park Central Hotel, New York. The
program was under the direction of F. B.
"Ted" Ostman, national service manager
of the Capehart Division of Farnsworth
Television & Radio Corp., Marion, Ind.
New techniques for applying remote
control and reception instruments through-
by DANIEL WEBSTER
TREMENDOUS increase in the number
J. of phonograph owners last year and
again this season is being registered in
the record departments of many leading
piano merchants and greatly stimulating
store traffic. Recent low prices for fully
automatic combinations have stimulated
the purchase of such instruments by cus-
tomers who had originally planned on a
straight radio. This is a distinct market
from those who bought players or table
combinations and should be closely
studied by the record manager.
Recent record sales have surprised
those dealers who remember the big vol-
ume of twenty years ago. In 1940, a total
of 75,000,000 records were sold, doubling
the preceding year's big business. This
year should see the figure pushed to a
hundred million, approaching the all-time
high of 110,000.000 reached before radio
invaded the field of home entertainment.
As proof of the expected increase this
year, an examination of the potential mar-
ket shows how fast it is growing. Last year
there were about 1,500,000 machines of
all types, from simple player to complete
automatic, sold. This was a 33% increase
in phonograph ownership, bringing the
total in homes to 6,000,000. These are this
year's new record buyers. Sales of com-
binations so far in 1941 indicate that about
the same number of new players will be
added as last year. That means a 67 %
increase in the number of record pro-
spects in two years.
Important in the per capita purchase of
records is the length of time the phono-
graph has been owned. Most records are
bought in the first two years of playing.
Since 1941 will see two-thirds of the phon-
ograph owners in this catagory, the record
sale for each customer should be high.
The defense program will make 1942
unique in recent merchandising years.
Prices of combinations should hold steady
or increase, protecting the dealer's inven-
tory. As for records, they are made
largely of shellac, which looks like a very
scarce commodity in America for the next
few years.
Spurring this price tilting trend is the
growing income of a class of customer
who has not enjoyed large spending pow-
er for some years. People who have been
content with low-priced radio and table
players will want large automatic com-
binations. The alert piano dealer will
know how to build up these prospects and
persuade present phonograph owners
that they should have the latest and best.
Piano dealers are strongly entrenched to
make the greatest gains from this year's
unusual conditions. They have prestige in
their cities, the hallmark of authority in
both music and quality. With a greater
proportion of their prospects seeking to
buy the best, these merchants should cap-
ture a large proportion of this valuable
business.
Columbia Signs
Lotte Lehmann
The Columbia Recording Corp. has
signed a contract with Lotte Lehmann to
record exclusively on Columbia Master-
works records, it was announced last
month by Edward Wallerstein. president
of the company. Mme Lehmann began re-
cording last month and an album of her
discs will be released in the near future.
Mme. Lehmann, whose art as an opera
singer and recitalist has been acclaimed
throughout the world, is the latest addi-
tion to the roster of Columbia artists,
which now numbers such outstanding
singers as Rise Stevens, Josephine An-
toine, Charles Kullman, Roland Hayes,
John Carter, Carlo Morelli and Nelson
Eddy.
The Corporation will also release the
first American recordings ever made by
Bruno Walter, famous symphony and
opera conductor, as a special release in
advance of the May Masterworks release
list.
Capehart Officials Demonstrate Remote Control
out a home, and also for making various
types of outdoor installations, were ex-
plained at afternoon sessions by H. L.
Naylor, Eastern field manager, and Win
Campbell, factory representative.
Pierre Boucheron, general sales man-
ager for all Capehart and Farnsworth
combination and radio products presided
at the evening sales meetings. He was
assisted by Richard Vaughn, Capehart
district sales manager and by C. W.
Emley, Capehart's New England sales
manager.
"The metropolitan New York market is
prime now for the sale of combination-
radio instruments with extended and re-
mote control installations, ranging in price
between $2,000 and $3,000." said Mr.
Boucheron, to the guests present at the
evening session.
The apparatus recently perfected by the
company's electronic research labora-
tories at Fort Wayne makes it possible to
start, stop, increase, or diminish volume,
and to select or reject either side of 20 re-
cordings by push-button control. Radio
programs may be similarly selected. Sim-
plified methods of installing control ap-
paratus and speakers in many different
rooms of a residence, as well as out-doors
in such locations as swimming pools and
gardens, were demonstrated by members
of the Capehart technical staff.
A special meeting for the large sales
and service staff of Liberty Music Shops
was held on the evening of March 12th.
General meetings were also held the fol-
lowing week for Capehart dealers in
Boston and Hartford districts.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, APRIL, 19U
Mother Goose
Book by Remick
Music
Publishers
Standard - Educational Music
Methods - Studies - Collections
______
Victor Herbert
Piano Albums
Chart Service
Quarters in N. Y.
The Music Publishers Holding Corp.,
Rockefeller Center, New York, is publish-
ing the "Victor Herbert Piano Albums for
the Young," arranged by Lazelle Light.
In Vol. I is "Toyland," "Good Morning,"
"The Land of My Own Romance/' "March
of the Toys," "Gypsy Love Song."
"Romany Life," "Knot of Blue," and
"Absinthe Frappe." In Vol. II are "Moon-
beams," "When You're Away,'' "Kiss Me
Again," "Tramp! Tramp! Tramp!". "Thine
Alone," "Because You're You," "I'm Fall-
ing in Love With Someone" and "Love Is
Best of All." The price of each Volume is
$.75.
Adding greatly to the speed of deliv-
eries for its many popular number's. Chart
Music Publishing House, Inc., of Chicago,
has acquired new quarters from which to
serve the East at 30 E. 20th St.. New York.
Here a large stock of Chart material is
carried at all times, expediting deliveries
to its customers and saving delivery costs.
A large amount of new material has
been added to the Chart catalog in recent
months covering such important instru-
ments as accordions, band and fretted in-
struments.
Rainbow Album
in 4th Volume
A fourth Rainbow Album, "Album of
Popular Songs," has just been published
by Remick Music Corp. The success of
the first three albums in this series—The
Instrumental Solos and Duets, the
Hawaiian and Spanish Guitar, and the
Accordion—has prompted this latest pub-
lication. Complete words and music of
twelve of the most popular songs of the
last season are contained in the "Album
of Popular Songs." "All This and Heaven
Too," "Gaucho Serenade," "Trade Winds,"
"In An Old Dutch Garden," "When the
Swallows Come Back to Capistrano/' are
just a few of the many hits.
Exploits "There'll Always
be an England"
Gordon V. Thompson Ltd., Toronto,
Canada publishers of "There'll Always be
an England" draws attention to this inspir-
ing song with "Here is the song that will
go down through history as the inspiration
of England's heroic defense of 1940—the
song quoted by King George in his recent
speech to the world—the song that is so
constantly in the news—referred in Time/
'Life,' 'Current History,' 'Collier's,' and
other leading magazines and journals—
the song that is not only of to-day but of
the ages.''
New Piano Series
by Paull Pioneer
Three important new books have been
added to the series of "Your Own Music
Books" published by the Paull-Pioneer
Music Corp., New York. They are No.
5, Your Own Book of Operatic Gems,"
which is suitable both for singing and
Piano playing; No. 6, "Your Own Book
of Favorite Waltzes," containing not only
famous standard waltzes, but exclusive
medleys and arrangements of famous
compositions not originally written in
waltz time; and No. 7, 'Your Own Book
of Simplified Piano Pieces," presenting
famous composilions in a more simple
and playable form, suited to the average
pianist.
These books carry out the attractive
color scheme of this series, and are bound
in durable, washable lacquered bristol
board.
The above firm has issued a dealers'
circular on this series, reproducing the
contents of the entire seven books.
"Gettysburg Address" to Music
Peter Tinturin, Hollywood songsmith,
has composed a symphonic poem based
on Abraham Lincoln's "Gettysburg Ad-
dress" and has arranged the work for
orchestra with baritone solo and chorus
accompaniment. Lawrence Tibbett, Paul
Robeson and Michael Loring have shown
interest in the work and are anxious to
include this in their concert repertoire.
Published by Mills Inc., New York.
Remick Music Corp. is publishing
"Songs and Pictures From Mother Goose
Land", a collection of songs for children,
that is presented in a way to be of equal
interest to the educator as •well as the
child. As the purpose of this book is to
both amuse and enlighten, quiz questions,
suggestions for dramatization, pantomine
and dance are included with each song.
To make the book the child's own, there
are drawings for each selection, which are
to be colored either with crayon or water
color.
Dedicated to the Little Folks of America,
the book cannot but find an advantageous
and practical place in the home as well
as the classe-room.
Two songs from Deanna Durbin's new
Universal film, "Nice Girl/', are also being
published by Remick. lohnny White's
Remick staff are lining up recordings and
air plugs on, "Thank You America", and
"The Lights Of Home", which Deanna
Durbin sings in the picture.
New Arrangement
of "Body and Soul"
"Body and Soul/' one of the great
Harms numbers of all times, which Labby
Holman introduced in the late twenties,
has been arranged for piano by Cy
Walter. Last season Walter, whose experi-
ence ranges from teaching and playing
with bands, to appearances for N.B.C.,
did a very successful arrangement of Cole
Porter's "Begin the Beguine," also pub-
lished by Harms.
"Afraid To Say Hello" Released
New music publisher is the firm of Reis
and Taylor Co., formed by Larry Taylor
and Herb Reis, with headuarters at 505
Brill Bldg., New York. First number for
the company is "Afraid to Say Hello."
Early record dates were made for Charlie
Barnet and Dick Todd on Bluebird, Benny
Goodman on Columbia and possibly
Spivak for Okeh and Jimmy Dorsey for
Decca.
New Famous Script Released
Words and music of fifteen songs
originally introduced and featured by Bing
Crosby are offered in Famous Music's new
folio, arranged for ukulele, piano, guitar
and banjo. "Songs Made Famous by Bing
Crosby" include: "Please," "Thanks,"
"Small Fry," "Soon." "I Have Eyes," "Love
in Bloom," "Learn to Croon," "Too Roman-
tic," "Here Lies Love," "Go Fly a Kite,"
"Just One More Chance," "June in Janu-
ary," "It's Easy to Remember," "Down the
Old Ox Road," and "With Every Breath I
take.' J

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